What metrics should agencies track in a Snapchat Ads report?

In a Snapchat Ads report, agencies track performance metrics that reflect engagement, conversion, and spend efficiency. Key metrics include Impressions, Swipe‑Ups, Swipe‑Up Rate, Video Quartile Views, View Completion, Spend, and Conversion Value. Audience breakdowns—age, gender, country—round out the picture, revealing who’s engaging and where.

Can you automate Snapchat Ads reporting for clients?

Yes, agencies automate Snapchat Ads reporting using scheduled report delivery, templated dashboards, and up-to-date data syncs. This streamlines reporting workflows, ensures consistency, and frees teams from repetitive and time-consuming data exports.

How do agencies white label Snapchat Ads reports?

Agencies white label Snapchat Ads reports by integrating their logo, brand colors, and custom layouts into dashboards and reports. Clients receive polished, branded communications—whether through interactive dashboards, email, presentations, or PDF exports—reinforcing the agency’s professionalism.

How do you create a custom Snapchat Ads report?

To create a custom Snapchat Ads report, start with a blank canvas or use existing templates. Add visual widgets for key metrics like Impressions and Spend. Incorporate audience demographic charts, set campaign goals, and include annotations to align insights with client objectives. The drag-and-drop editor makes setup fast and flexible.

How do agencies report on Snapchat Ads metrics across multiple clients?

Agencies report on Snapchat Ads metrics across multiple clients by copying dashboard templates across accounts and scheduling updates. Teams track key KPIs through individual client dashboards or roll-up reporting that provides an overview of key Snapchat Ads metrics across multiple clients.

IntegrationsSnapchat Ads

Snapchat Ads Reporting

Snapchat Ads reporting tool built for agencies. Track and share Snapchat ad metrics in a beautiful report.

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A screenshot of the Snapchat Ads integration on AgencyAnalytics

Bring Snapchat Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Track Snapchat Ad Metrics

Monitor swipe-up metrics, video quartile views, view completion and more

Monitor Ad Costs

Keep track of how much your spending vs. your conversion rate

Audience Breakdown

Get insight into who your Snapchat audience is with a detailed breakdown

Automate Reporting

Easily schedule reports to deliver at a cadence that suits you and your client

Monitor important metrics and KPIs

Track Snapchat Ads Performance

Break your data down into campaign, ad squad, ad, and demographic sections to get a clear drill down into how your client's Snapchat Ad campaigns are performing at a granular level.

Explore the Meta Ads Report Template

Explore the Meta Ads Report Template

Metrics Explorer

Explore All Available Snapchat Ads Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Average Screen Time
Conversion Purchases
Conversion Purchases Value
Conversion Purchases Value Currency
Conversion Purchases Value Micro
Conversion Rate
Date
Ecpsu
Ecpsu Currency
Ecpv
Ecpv Currency
Frequency
Impressions
Quartile 1
Quartile 2
Quartile 3
Screen Time
Spend
Spend Currency
Spend Micro
Swipe Up Percent
Swipes
Total Reach
Uniques
Video Views
View Completion

Data widget examples from the SnapChat Ads Campaign Performance Dashboard

Visualize Snapchat Ads Results in a Client-Ready Dashboard

Show exactly how Snapchat Ads contribute to campaign performance with live metrics like impressions, swipe-ups, and spend. Agencies build custom dashboards that translate Snapchat data into clear visuals—perfect for client reporting and quick internal reviews. No more screenshots, spreadsheets, or second-guessing ROI.

Campaign, Ad Squad, and Ad-Level Insights

Break Down Performance for Smarter Optimization

Get a clear view of how each campaign, ad squad, and ad drives results—track metrics like spend, impressions, and swipe-ups at a granular level. Highlight client wins, pinpoint what’s working, reallocate budget effectively, and back every recommendation with up-to-date data during client check-ins.

Breakdown your audience by age, gender, country, device, and lifestyle category

Get Detailed Demographic Data

Gain insight into who your client's demographics are, and how each demographic breakdown is interacting with your content. No more guessing what content works best for who. Now you have clear and transparent data to back up your hunch.

Snapchat Ads are just one piece of your clients’ broader marketing strategy. Integrate data from over 85 marketing platforms to give clients a complete view of campaign performance.

Build custom dashboards with a drag-and-drop editor that visualizes Snapchat ad metrics alongside results from email, PPC, SEO, and more. Instead of jumping between platforms, your clients get one clear snapshot of their full marketing funnel.

Browse Integrations

Showcase Snapchat Ads performance in a fully branded, client-ready dashboard. Use white label features to add your agency’s logo, colors, and domain—making every Snapchat Ads report look like it came directly from your team.

This consistent, professional branding reinforces your agency’s role as a strategic partner and builds trust with every client touchpoint.

Add Your Agency's Branding

Turn Snapchat Ads data into clean, visual dashboards your clients understand instantly. Combine with insights from 85+ platforms to highlight campaign reach, engagement, and ROI—without the complexity of BI tools.

Smart, streamlined reporting built for busy agencies.

Visualize Client Success

Skip the spreadsheet overload—AI identifies the most valuable takeaways from your Snapchat Ads data in seconds. From engagement trends to campaign efficiency, AI Summary delivers clear, client-ready insights without the manual work.

Less time analyzing. More time optimizing.

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Does your client advertise on multiple platforms as well as Snapchat Ads? Compare performance across Instagram Ads, Facebook Ads, Google Ads, Bing, and more. Integrate them all to create a complete PPC report.

Create Custom Marketing Dashboards

Schedule your client's reports to be delivered at a time that suits them - daily, weekly, or monthly. Not everyone consumes data the same, so give your clients 24/7 login access to these reports so that they can see them exactly when they want to.

Automate Your Reporting

Give clients a secure, branded portal to monitor Snapchat Ads performance alongside key marketing insights. Centralize reports, campaign updates, and task tracking to simplify collaboration and keep your agency front and center.

You lead the strategy. Clients stay aligned. Results stay clear.

Offer Custom Client Portals

Monitor the most important metrics across all of your agency clients from one dashboard. Up-to-date metrics and cross-account visibility let your agency stay proactive, efficient, and in control—without manual work. Aggregate Snapchat Ads and other marketing data across campaigns, locations, or clients into one unified view.

One dashboard. All your important data points. Complete visibility.

See the Bigger Picture

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

FAQs About Snapchat Ads Reporting for Marketing Agencies

Want to turn Snapchat ad data into clear insights without the tedious work? These FAQs explain which Snapchat Ads metrics matter, how to automate reports, brand them to your agency, customize slices of data, and manage reporting at scale.

In a Snapchat Ads report, agencies track performance metrics that reflect engagement, conversion, and spend efficiency. Key metrics include Impressions, Swipe‑Ups, Swipe‑Up Rate, Video Quartile Views, View Completion, Spend, and Conversion Value. Audience breakdowns—age, gender, country—round out the picture, revealing who’s engaging and where.
Yes, agencies automate Snapchat Ads reporting using scheduled report delivery, templated dashboards, and up-to-date data syncs. This streamlines reporting workflows, ensures consistency, and frees teams from repetitive and time-consuming data exports.
Agencies white label Snapchat Ads reports by integrating their logo, brand colors, and custom layouts into dashboards and reports. Clients receive polished, branded communications—whether through interactive dashboards, email, presentations, or PDF exports—reinforcing the agency’s professionalism.
To create a custom Snapchat Ads report, start with a blank canvas or use existing templates. Add visual widgets for key metrics like Impressions and Spend. Incorporate audience demographic charts, set campaign goals, and include annotations to align insights with client objectives. The drag-and-drop editor makes setup fast and flexible.
Agencies report on Snapchat Ads metrics across multiple clients by copying dashboard templates across accounts and scheduling updates. Teams track key KPIs through individual client dashboards or roll-up reporting that provides an overview of key Snapchat Ads metrics across multiple clients.