DashThis pricing scales based on the number of dashboards you need, but the real question is whether it offers enough value for your reporting workflow. This guide breaks down every plan, compares DashThis to top alternatives, and helps you decide which platform is the best fit for your team.
DashThis pricing starts at $49 per month and goes up to $479 and higher per month as your needs scale. The platform's pricing model is based on the number of dashboards you need to set up, and higher pricing tiers offer some additional features as well as more dashboards.
If you're wondering whether DashThis is the right reporting solution for your needs, it's important that you not only understand how DashThis pricing works, but also how it stacks up against other options. This guide covers DashThis pricing plans, best use cases, alternative solutions, and what real user reviews say about the software's overall value.
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DashThis is a popular reporting tool that helps marketers create clean, customized marketing reports using preset widgets and ready-made templates. It pulls data from different marketing platforms into one dashboard. Users are able to track performance from sources like Google Analytics, Facebook Ads, and HubSpot without hopping between accounts or doing manual reporting.
Here's how one recent user review describes DashThis:
Overall, if you're wanting to have a more professional reporting platform than a Word doc or spreadsheet, this is a great start. It's more affordable than competitors but has a more simple design with limited dev options.
Integrations: Connect data from tools like Instagram, Bing Ads, Facebook, and more to keep dashboards updated automatically.
Widgets: These let users build metrics dashboards fast without adjusting everything manually.
Customizable dashboards: Adjust widgets and customize your dashboard layout to your preferences.
Report templates: Prebuilt templates make it easy to set up a dashboard without starting from scratch.
Scheduled reports: Send reports out automatically on a chosen schedule, ensuring stakeholders get regular updates.
Comment boxes: Add comments to provide context, explain performance changes, or call out concerns directly within a report.
White-labeling: Higher pricing plans let you add custom colours and logos, and set up your own custom email address and your own domain.
DashThis pricing plans overview
DashThis charges based on the number of dashboards you create, and not by users or data connections. This means you don't need to worry about how many team members will access your reporting tool or how big your marketing tech stack is.
That said, it also means pricing increases as you add more reporting views—and if you want customizable dashboards for every client, costs may start to snowball. A DashThisuser review on Capterra from Eva, an Ecommerce Coordinator, explains this pretty clearly:
Can be expensive as there is a limitation for the number of widgets per dashboard and the software is priced by number of dashboards per plan. With so many data sources and information to display, a small company may require quite a few dashboards to display the health of its business, especially if it wants to monitor its traffic on various social media platforms, advertising avenues and analytics.
Here's an overview of the different DashThis pricing tiers, and what each one offers:
Individual plan costs
The DashThis Individual Plan costs $49 per month and comes with three dashboards, unlimited users, unlimited data sources, widgets, and templates. Automated reporting is available with scheduled email delivery, and some white label features are included, like adding a custom logo.
This plan covers the basics, but even freelancers might need to create more than three dashboards for client reporting. For agencies, the low number of dashboards is pretty limiting.
Agency & enterprise pricing
Larger teams, agencies, or businesses that need more than a few dashboards will likely consider one of the higher pricing tiers offered by DashThis. Here's how the Professional, Business, and Standard plans compare:
Professional: For $159 per month, you get 10 dashboards and unlock additional white-label options including a custom domain and custom colour themes.
Business: At $309 per month, you get 25 dashboards and more robust support. This includes a customer success specialist who offers not just support, but advice.
Standard: $479 per month, gives you 50 dashboards or more. The main benefit of this tier is the ability to pay for additional dashboards, as well as the priority support it comes with.
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Is DashThis worth the cost?
DashThis is a strong fit for in-house teams that want simple, automated dashboards without the complexity of full BI tools. It’s easy to set up, connects to many major marketing tools, and cuts out a lot of manual reporting work. However, the price point might be a bit high for those smaller teams, and they might find that the more advanced features require a degree of technical setup:
One downside is the pricing; it can be a bit steep for smaller teams. Also, some of the advanced features are a little tricky to set up without some prior knowledge.
Since a dedicated account manager only comes with the higher-tier DashThis plans, this is definitely worth considering when weighing your options. Even if you are ready to splurge for the Business or Standard pricing plans, you might end up feeling that the level of customization isn't as advanced as you'd hoped. Here's what one user shared:
[W]hat I like least about this software is the lack of customization options. It seems like you can only design your dashboard based on a few pre-set templates, which was a bit disappointing to me. Additionally, there are some features that I wish were available but aren't included in the software.
If you need deeper analysis or more advanced customization, you may get more mileage from a different reporting tool. DashThis is also not as agency-centric as tools like AgencyAnalytics, which is fully white label and offers tighter client-portal workflows and more client-level structure.
Let's take a look at when DashThis is a good choice, and when you might consider an alternative:
Consider DashThis if…
Consider a DashThis alternative if…
You need minimal functionality with simple dashboards.
You need advanced custom metrics or BI-level data modeling.
You’re mostly concerned about internal reports.
You want structured client portals with granular access permissions.
The number of internal users matters more to you than the number of clients.
Your pricing is sensitive to the number of clients you manage.
You’re primarily following a small handful of channels.
You need deeper performance analysis across many channels.
You don’t mind paying more as your number of dashboards grows.
You prefer a pricing model that scales differently (e.g., per client).
If any of the DashThis alternative scenarios above sound like you, it's probably worth considering AgencyAnalytics as your reporting solution. The platform saves agencies tons of billable hours with automated reports, client accounts with granular access permissions,AI reporting tools, and more. Give it a try—the first 14 days are free!Start your free trial.
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DashThis is one of many marketing reporting tools, and it's not always straightforward to compare features, pricing, and overall value for your business needs. Some competitors will offer more advanced features, personalized onboarding, more data source connections, or other specific benefits.
To help you weigh your options, here's an overview of how DashThis stacks up against some other key marketing reporting tools:
Power BI and Klipfolio support scheduled refreshes and alerts
Client portals
Shareable dashboards via link or PDF export
Full client portals with logins, white label, and access controls
Whatagraph provides branded dashboards, Databox has client workspaces but white labeling is a paid add-on
Ease of use
Minimal learning curve
Drag-and-drop templates, quick to learn
Tableau requires training, Klipfolio requires more setup
Best fit for
In-house teams wanting quick, branded dashboards and automated reporting
Agencies needing client-centric reporting with deep integrations and white label
Tableau for analysts and reporting-heavy teams, Google Analytics or Data Studio for marketers that need lightweight, free dashboards
How to choose the right marketing reporting platform
Not all reporting tools are built the same, and the right choice depends on your team size, industry, client base, and reporting needs. Some tools prioritize ease of use and fast setup, while others focus on deep data analysis or client portal management.
Understanding what's out there helps you pick the system that will truly save you time, reduce manual work, and deliver the actionable insights you really need. Here are a few of the different categories of marketing reporting tools available, and what they do best:
Agency-focused reporting software: AgencyAnalytics is purpose-built for agencies, and offers client portals, white label branding, and robust integrations. It supports custom metrics and automated reporting, offersmarketing benchmarks and industry standards, androll-up reporting and dashboards. It also gives AI-powered insights to help you interpret performance data, spot trends early, and make proactive, customized recommendations to every client.
Lightweight or free marketing dashboards: Tools like Looker Studio and DashThis work well for small teams. They offer quick setup and flexible visualizations, but don’t provide the client management structure, permissions, or deeper automation workflows needed by growing agencies.
Enterprise BI & data visualization tools: Tools like Tableau, Power BI, and Looker are designed for analysts and enterprise teams. They provide advanced data modeling, calculated fields, and cross-platform aggregation, making them ideal for organizations that need deep insights beyond standard marketing KPIs.
Data extraction & automation tools: Platforms like AgencyAnalytics and Funnel.io focus on automatically pulling data from multiple marketing sources into dashboards or spreadsheets. These are ideal for teams managing high-volume client reporting or multi-channel campaigns.
Internal KPI & business dashboards: Tools like Klipfolio, Grow.com, and Databox help internal teams track real-time performance across departments. They’re typically used for company-wide KPIs, sales metrics, and operational monitoring rather than client-facing reporting.
Turn your agency’s data into a client retention machine
DashThis offers clean dashboards, simple setup, and predictable features, making it a solid fit for teams that want fast, reliable reporting without overcomplicating their stack. But its dashboard-based pricing and limited customization mean it won’t be the best match for everyone.
The right tool depends on how many clients you manage, how deep your analysis needs to go, and how much structure you want around client reporting. With the options laid out in this guide, you should have everything you need to choose a platform that fits your workflow—and scales with you.
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