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It's no wonder why–Instagram is a driving force for many businesses' marketing, advertising, and ecommerce strategies. But how do you track the impact of a brand's Instagram presence?
Instagram analytics tools are helpful for any brand that wants to reach target audiences on the platform. And for agencies managing multiple Instagram campaigns across multiple clients, they're a must-have.
We've rounded up the top picks for Instagram analytics platforms in 2025, to help you find the absolute best option for your agency. Let's get into it!
Why use Instagram analytics tools?
Instagram is the third most-used social media platform, with over 2 billion monthly active users. With stakes that high, agencies can’t afford to rely on surface-level data from the Instagram app alone. Clients expect detailed insights into how their social campaigns drive real results, and your agency needs tools that go beyond basic analytics to provide these advanced insights.
Platforms designed for in-depth analysis connect Instagram data with data from other platforms, offer clear data visualizations, and automate your reporting process. This helps you surface the deeper Instagram insights that you need to improve client reporting, back decisions with data, and strengthen retention.
Here are a few of the ways that your agency might benefit from using Instagram analytics software:
Tracking performance across multiple Instagram accounts in a single analytics dashboard.
Identifying audience demographics and content engagement drivers.
Automating client dashboards and reports to reduce manual reporting.
Linking Instagram efforts to measurable client outcomes.
Benchmarking against competitors to sharpen Instagram strategies.
An area of focus and growth for us has been focusing on social media engagement, outreach and advertising to improve our client's reach. I know it's a tried and true medium...but the landscape is always changing and our innovation has to be superior for us to recognize great results.
For example, where we used to offer clients 3-5 posts per week for their social media management plan, we are now adding reels and Stories where appropriate.Â
The main thing you should look for in an Instagram analytics platform is its ability to display the Instagram metrics that are most important for your clients in a clear, digestible way. Ideally, it will display this data alongside data from other social media channels in a friendly user interface, making it easy to derive meaningful insights. Additionally, tools that offer automated Instagram analytics reports will save your team hours of manual work.
Here are the features worth prioritizing when you're shopping for an Instagram analytics solution:
Feature
What to look for
Impact
Multi-account dashboards
Support for multiple Instagram and other social media accounts in one analytics dashboard.
Easier client management and faster account insights at scale.
Automated reporting
Customizable reports with automated scheduling and delivery.
Saves time, reduces manual work, and strengthens client communication.
Competitor analytics
Tools that benchmark performance against industry competitors.
Clearer context around results, and stronger strategic recommendations.
Audience demographics
Detailed breakdown of follower demographics and audience growth over time.
More accurate targeting, better campaign alignment, and deeper insights into client audiences.
Cross-platform integrations
Connections with Google Analytics, Facebook Analytics, YouTube analytics, and other tools your agency relies on.
Unified performance tracking across social media posts and campaigns.
Historical data
Access to performance metrics over months or years.
Ability to identify trends and patterns, and optimize accordingly.
Usability
Clean user interface and streamlined workflows for social media managers.
Faster adoption, less training, and more consistent reporting outcomes.
7 best Instagram analytics tools (free & paid)
There’s no shortage of Instagram analytics apps on the market, and every platform is a little bit different. Not every platform is built with agencies in mind, and while some tools scale to handle dozens of client accounts, others are better suited for influencers or small businesses.
We've broken down the best Instagram analytics tools in 2025, highlighting each one's ideal use cases, standout features, and pricing to help you decide which is the best fit for your agency's needs.
1. AgencyAnalytics: Best for automated multi-client reporting
AgencyAnalytics is a reporting tool built specifically for marketing agencies that manage multiple client accounts. It brings Instagram analytics data together with data from 85+ other sources, providing a single analytics dashboard for monitoring performance across channels.
The pre-built social media report template in AgencyAnalytics is set up specifically for tracking all of a client's social accounts in one place, and the Instagram analytics dashboard drills deeper into Instagram-specific metrics.
The software automates client reporting, saving your team hours of manual work and delivering professional, branded client reports. An Instagram analytics report template is also available to quickly outline client performance, and help them understand how their Instagram account is driving results with digestible, clear data visualizations.
AgencyAnalytics’ top features
Automated reporting: Schedule recurring reports, with white labeling options to customize with your agency’s branding.
Multi-channel dashboards: Combine Instagram analytics with data from Facebook analytics, YouTube analytics, Google Analytics, and more.
Competitor insights: Track how client accounts stack up against competitors to inform strategy.
Audience demographics: Get insights into follower growth, engagement rate, and demographics across accounts.
Drag-and-drop report builder: Customize reports with only the tools and metrics that matter to each client.
Client access: Give clients their own login to view analytics dashboards in real time.
AgencyAnalytics pricing
AgencyAnalytics starts at $59 per month for freelancers and small agencies with up to 5 clients. A 14-day free trial is also available.
2. Sprout Social: Best for social listening and influencer insights
Sprout Social is a social media management platform with social listening tools. It helps agencies understand how clients are being talked about across social media channels, and monitor influencer marketing efforts. If you have clients that rely heavily on influencer marketing or with reputation-building goals, it might be worth exploring.
Sprout Social’s top features
Social listening: Monitor brand mentions and hashtags to understand sentiment and social status.
Influencer tracking: Identify and measure the impact of Instagram influencers and partnerships.
Cross-channel management: Manage multiple social media accounts from a single inbox.
Customizable reports: Create detailed reports with competitor and historical data.
Collaboration tools: Support for multiple team members managing campaigns and dashboards.
Sprout Social pricing
Sprout Social starts at $199 per user per month, with the ability to connect up to 5 social media accounts. A 30-day free trial is available.
3. Hootsuite: Best for scalable multi-account management
Hootsuite is one of the most established social media management tools, and is suitable for agencies that juggle many client accounts at once. Its strength lies in helping teams manage publishing, monitoring, and reporting across a wide mix of social media channels, including Instagram.
The platform makes it easier to manage dozens of accounts, assign tasks to social media managers, and maintain a consistent posting frequency for every client. Analytics and reporting are available within the platform as part of its suite of social media management tools.
Hootsuite’s top features
Multi-account publishing: Schedule and publish social posts across multiple client accounts from one platform.
Team collaboration: Assign tasks and manage permissions for social media managers handling different clients.
Analytics dashboard: View Instagram analytics alongside data from other social media channels.
Competitor insights: Benchmark client performance against competitors in their industry.
Content calendar: Plan and organize social media posts with a visual calendar.
Hootsuite pricing
Hootsuite starts at $99 per user, per month for up to 5 social media accounts. A 30-day free trial is available.
4. Iconosquare: Best for in-depth social performance tracking
Iconosquare is a social media management platform with a heavy focus on analytics and reporting. It facilitates multi-channel management and tracking, allowing users to leverage analytics to build a stronger social media strategy.
The software's unified dashboard features advanced analytics that help you pinpoint top-performing posts and identify optimal posting times. It also offers automated reporting, allowing agencies to quickly and effectively communicate their clients' social media performance.
Iconosquare’s top features
Multi-channel dashboard: View Instagram analytics alongside metrics from other social platforms.
Advanced analytics: Competitor benchmarking, content analysis, and social listening.
Scheduling tool: Plan and publish social media posts across multiple accounts.
Custom reports: Build tailored reports that include historical data and advanced metrics.
Data visualizations: Present analytics data in easy-to-understand charts and graphs.
Iconosquare pricing
Iconosquare starts at $33 per month for a single user, with a 14-day free trial available.
5. Instagram Insights (Meta Business Suite): Best for free analytics tracking
The most affordable Instagram analytics tool is the Insights feature available for free in Meta Business Suite with every Instagram account. The native analytics tool provides performance metrics like reach, impressions, engagement rates, and demographics, offering a starting point for measuring account performance.
Insights is the baseline for tracking Instagram performance, but using native analytics features in social media platforms as your only tools isn't scalable. Multi-platform, multi-client options will give you much deeper insights, and make reporting far more efficient and effective.
Instagram Insights’ top features
Post and story metrics: Track engagement rates, reach, and impressions on individual posts.
Audience insights: Understand demographics, including age, gender, and location.
Ad campaign tracking: View analytics for Instagram and Facebook ad performance.
Account insights: Measure overall account performance, including audience growth and engagement rate.
Real-time data: Immediate visibility into how posts and campaigns perform.
Instagram Insights pricing
Instagram Insights is free with every Instagram business or creator account.
6. Sendible: Best for a prioritized, unified inbox
Sendible is a social media management tool with content management, collaboration, scheduling, and analytics tools. It offers a single inbox for users to manage comments and messages across their social media accounts in one place, and prioritization options to make sure communications are managed efficiently.
The software's analytics and reporting tool has a drag-and-drop builder to make customized social media reporting easy. Agencies are able to combine metrics from clients' Instagram accounts alongside their other social media platforms for a clear, multi-channel view.
Sendible’s top features
Centralized inbox: Manage conversations, comments, and DMs across social media channels.
Custom reports: Build white labeled reports easily with drag-and-drop functionality.
Post scheduling: Plan and schedule social media posts, including Instagram Stories.
Collaboration tools: Assign tasks to team members and track client approvals.
Competitor insights: Benchmark client performance against competitor accounts.
Sendible pricing
Sendible starts at $29 per month for a single user with up to 6 social media profiles. A 14-day free trial is available.
7. Pallyy: Best for bio link management and tracking
Pallyy is a user-friendly, Instagram-first social media management platform. It has scheduling, messaging, and analytics tools, but it stands out in particular for its Instagram bio link tool. This feature lets users create a single, customizable landing page that aggregates multiple links.
In addition to creating bio links for clients, Pallyy lets agencies track the performance of those landing pages. This lets you monitor which links are getting the most clicks and optimize your client's bio links accordingly.
Pallyy’s top features
Bio link tool: Create a single landing page with multiple links to drive traffic from posts and stories.
Visual planner: Plan Instagram posts and Reels with a drag-and-drop calendar.
Instagram analytics: Track detailed metrics on engagement, follower growth, and account insights.
Team collaboration: Manage workflows for multiple social media managers.
Custom reports: Create simple, client-ready reports on key metrics.
Pallyy pricing
Pallyy's paid plans start at $25 per user, per month for a single 'social set' (collection of social media accounts). A 14-day free trial is available for paid plans, and a free-forever plan is also available, allowing for up to 15 posts to be scheduled per month.
Best Instagram analytics tools: Summary
Here’s an overview of all the tools we covered, to help you compare at a glance:
Tool Name
Best for
Cons
Pricing
AgencyAnalytics
Automated multi-client reporting
Dedicated analytics and reporting platform, includes report scheduling capabilities but not social post scheduling
From $59/month; 14-day free trial available
Sprout Social
Social listening and influencer insights
Scheduling and post management are central, analytics is secondary
From $199/month per user; 30-day free trial available
Hootsuite
Scalable multi-account management
All-in-one social media management, not a dedicated analytics platform
From $99/month per user; 30-day free trial available
Iconosquare
In-depth social performance tracking
Not set up for multi-client management (limited 'groups' of social accounts)
From $33/month; 14-day free trial available
Instagram Insights
Free Instagram analytics tracking
Lacks advanced analytics and cross-platform performance tracking
Free with Instagram business or creator account
Sendible
Single, prioritized inbox management
Suitable for agencies, but limited integrations available
From $25/month per social set; 14-day free trial available
Use cases: Agencies, influencers, small businesses
Instagram analytics tools aren’t one-size-fits-all—the way they’re used depends on the goals of the user. Agencies, influencers, and small businesses all benefit from analytics, but each group will use the data (and the tools) differently. Below, we break down how each type of user leverages Instagram analytics software in real-world scenarios.
Agencies
Agencies use Instagram analytics tools to manage multiple client accounts, track performance, and provide actionable insights that prove ROI. These tools help teams calculate engagement rates, audience growth, and competitor performance while automating Instagram performance reporting. For agencies, the focus is on scalability and professional client reporting, rather than just tracking vanity metrics.
For example: An agency running campaigns for three fashion brands uses AgencyAnalytics to pull Instagram profile analytics and other social media data into a single dashboard. By setting up automated Instagram analytics reports, the team quickly identifies which posts drive the highest engagement rates and follower growth for each client.
Influencers rely on Instagram analytics tools to optimize content, understand their audience, and grow their Instagram profile. These tools help track Instagram growth analytics, post performance, and follower insights to guide content decisions. While influencers don’t have the same multi-client needs as agencies, they benefit from actionable insights to increase their social status and partnership value.
Small Businesses
Small businesses use Instagram analytics tools to monitor marketing performance, optimize social campaigns, and grow brand awareness. These tools provide insights into Instagram audience behavior, account performance, and posting effectiveness without the complexity agencies require. Small businesses often focus on measurable outcomes like engagement metrics, follower growth, and traffic from bio links.
Final thoughts
Agencies that manage multiple client accounts need the proper tooling to analyze results and deliver insightful reports. Whether you rely on a dedicated reporting platform like AgencyAnalytics or supplement with other Instagram analytics tools, the key is to find software that surfaces top audience demographics, tracks post engagement, and integrates smoothly with other tools in your tech stack.
These platforms help agencies go beyond surface-level metrics, linking performance to tangible outcomes and strengthening your clients' overall Instagram marketing strategy. Investing in analytics today sets the stage for more effective campaigns and measurable growth tomorrow.
Written by
Kyra Evans
Kyra Evans is the Manager of Content Marketing at AgencyAnalytics. She has over 15 years of experience writing content for SaaS, tech, and finance brands. Her work has been featured by HuffPost and CBC, and she serves an engaged social media readership of over 30,000 community members.
