New Integration For Twitter Ads
Today, we're publishing a brand new integration for Twitter Ads!
Our new integration will allow you to report on the success of your Twitter Ad campaigns, and let you see all the relevant metrics in one place. Let's have a look at how to set up your Twitter Ads integration, as well as the useful metrics that are available.
How To Integrate Twitter Ads
First, navigate to the campaign that you want to integrate with. For this demo, I will use Central Perk.
On the left-hand menu, scroll down to 'Integrations'
Click on the Twitter Ads integration.
After you click "Connect New Account", you will be prompted to log in to your Twitter account. Once you are redirected back to the AgencyAnalytics platform, choose which Twitter account you want to connect with. The Twitter Ads integration will now appear under "Ads" in the left-hand menu.
Twitter Ads Reporting and Metrics
We've added all of the metrics that you need to report on the performance of your Twitter Ads campaigns.
First, we have graphs and tables to give you a view of overall performance. The table view enables you to break down performance by campaign and see, at a glance, how each campaign is doing.
To successfully demonstrate campaign performance for yourself and for your client, we have added all of the metrics you will need:
- App Clicks
- URL Clicks
- Engagement Rate
- Lead Rate
To find these metrics, simply click on the small slider icon in the top-right of your dashboard.
Campaign, Ad Group, or Ad Level
By clicking on the tabs at the top of your dashboard, you can change your view to reflect by campaign, by ad group, or by individual ads.
This is great for digging down into the data and getting granular and reporting to your clients which types of posts generally perform the best.
Customizing Your Reports
After you've integrated your Twitter Ads account, we provide you with three dashboards (campaigns, ad groups, and ads) right off the bat. You are, however, completely free to customize your reports to your client's needs, using our easy drag and drop widget editor. To do this, simply click on the "Edit Dashboard" button at the top-right of your dashboard, and use the "+" that appears in the bottom-right to add any widgets you need.
Automated Twitter Ads Reporting
If you want to receive reports on how your Twitter Ads campaigns are performing at a cadence that suits you, you can automate that within the platform.
You can easily add the new Twitter Ads integration to any report or dashboard that you like, and then schedule it to report to you. If you have multiple social advertising campaigns, such as Facebook, LinkedIn, or Instagram, as well as Twitter, you can create a dashboard that reports on all of those at a glance!
Check out our list of 50+ integrations and see how you can paint a real picture with your data using AgencyAnalytics.
Written by Alex Girardi
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!