The WordStream alternative for agencies that need multi-channel insights

WordStream is a specialized platform focused on Google Ads management and PPC optimization, while AgencyAnalytics is a multi-channel reporting and performance monitoring platform built for marketing agencies.

AgencyAnalytics is designed to:

• Unify performance data across multiple platforms and channels

• Support agencies managing multiple client accounts

• Deliver advanced reporting and insights beyond paid search

While WordStream helps optimize ad campaigns, AgencyAnalytics helps agencies understand and communicate overall marketing performance.

Not completely—and it’s not intended to be.

WordStream excels at:

• Google Ads management and bid optimization

• Search query mining, keyword lists, and ad testing

• Rule-based automation tools for managing PPC campaigns

AgencyAnalytics complements those tools by:

• Tracking campaign performance and ad spend across clients

• Connecting PPC results with other channels like SEO, social, and web analytics

• Turning PPC data into custom reports clients can easily understand

Many agencies use WordStream or similar tools for execution—and AgencyAnalytics for reporting and insights.

AgencyAnalytics delivers unified reporting across all major marketing channels.

The platform:

• Pulls data from Google Ads, Facebook, LinkedIn, Google Analytics, and 80+ other platforms automatically

• Combines PPC, SEO, social, and email performance into one reporting interface

• Eliminates the need to jump between tools to understand performance

This provides agencies with a single source of truth for digital marketing performance, encompassing not just paid search results.

Yes. AgencyAnalytics is built for daily agency workflows, not just for PPC specialists.

Agencies benefit from:

• A user-friendly interface designed for account managers and marketers

• Faster report creation without a steep learning curve

• Pre-built dashboards and reports that work across channels

This makes AgencyAnalytics easier to use for ongoing reporting, especially as client portfolios grow.

AgencyAnalytics is ideal for:

• Marketing agencies managing campaigns across multiple channels

• Teams that need advanced reporting and unified performance visibility

• Agencies working with growing businesses that require consistent reporting

WordStream is often a good fit for small business owners or advertisers focused primarily on Google Ads. AgencyAnalytics becomes the better choice when agencies need broader visibility, scale, and reporting efficiency.

AgencyAnalytics helps agencies optimize campaign performance by turning data into proactive, actionable insights—not just dashboards.

The platform:

• Uses AI-powered reporting tools to summarize performance and highlight what’s changing, and why

• Applies industry benchmarks to show how campaigns compare to against industry standards

• Detects anomalies automatically, surfacing unexpected performance shifts early

• Sends performance alerts when key metrics or budget thresholds are reached

• Supports budget pacing to help teams manage ad spend and avoid overspending

This allows agencies to move beyond reactive reporting and instant results—making smarter, faster decisions that improve campaign performance across channels and clients.

WordStream is built around search engine marketing and Google Ads campaigns, offering specialized tools for managing PPC activity within paid search.

AgencyAnalytics takes a broader, agency-first approach by:

• Providing a unified interface for reporting across Google Ads and other marketing platforms

• Supporting agencies managing multiple accounts and campaigns from one reporting platform

• Focusing on reporting, insights, and performance visibility rather than ad execution

While WordStream delivers essential and advanced tools for PPC management, it’s primarily designed for advertisers seeking to optimize individual campaigns. AgencyAnalytics is designed for agencies that deliver professional services, where performance must be clearly communicated across multiple channels, clients, and accounts.

This makes AgencyAnalytics a better fit when agencies need a reporting platform that complements specialized tools—without trying to replace them or add unnecessary complexity.

AgencyAnalytics is built to support agencies at every stage—from early growth to large, multi-team operations.

At each phase, the platform adapts to agency needs:

• Small agencies gain fast setup, intuitive workflows, and professional reports that help win and retain clients without adding overhead.

• Growing agencies scale to more client accounts, campaigns, and channels while keeping reporting consistent and efficient across teams.

• Larger agencies standardize reporting, monitor performance at scale, and manage complex client portfolios from a single platform—without workarounds or add-ons.

As agencies grow, AgencyAnalytics grows with them—remaining cost-effective, reliable, and easy to manage while supporting long-term client success.

AgencyAnalytics offers round-the-clock, responsive, agency-focused customer support.

Agencies receive:

• Help from a team that understands agency workflows and reporting needs

• Guidance on building reports, monitoring performance, and scaling usage

• Support designed to keep reporting efficient and reliable

This ensures agencies stay focused on delivering value—not troubleshooting tools.

Yes to both.

Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.

And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.