Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

An article about common internet slang, acronyms, and abbreviations

Marketing Opinion

Nov 2, 2025

Common internet slang terms, acronyms & abbreviations (and what they really mean)

From LOL and TL;DR to newer slang like RIZZ and IYKYK, this guide covers the internet’s most-used acronyms, abbreviations, and number codes—plus how to decode new ones as they appear.

Paul Stainton

Director of Content & SEO

How To Create an Instagram Report for Clients

Social Reporting

Oct 30, 2025

How to create Instagram analytics reports: The 2025 guide (+tools and templates)

Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.

Paul Stainton

Director of Content & SEO

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Feature image for a blog post about how to position client reporting as a unique differentiator.

Reporting Client Acquisition

Oct 27, 2025

How to position client reporting as a unique differentiator

Agencies are using reporting dashboards as more than just a deliverable—they’re showcasing them as proof of performance. Here’s how to make reporting part of your pitch, website, and onboarding flow—with free visuals to help you stand out.

Paul Stainton

Director of Content & SEO

The ultimate social media reporting guide for marketing agencies

Social Reporting

Oct 19, 2025

The essential social media reporting guide (+ Free report templates)

A comprehensive social media report is non-negotiable for showcasing results. This guide covers everything needed to highlight key metrics and trends, backed by free social media report templates to streamline and make your reporting process stress-free.

Paul Stainton

Director of Content & SEO

A guide showing how to aggregate analytics from multiple marketing platforms using custom metrics

Reporting Analytics

Oct 18, 2025

How to aggregate analytics across multiple platforms using Custom Metrics

Tired of scattered data and time-consuming reports? Learn how to use Custom Metrics to combine key client KPIs into a single view—faster, clearer, and all in one place.

Paul Stainton

Director of Content & SEO

Reporting Client Relationships

Oct 17, 2025

How to create marketing reports for non-marketers

Learn how to build client reports that non-marketers understand. Avoid jargon, focus on outcomes, and build trust with simplified, strategic reporting.

Paul Stainton

Director of Content & SEO

How to Improve Marketing Agency Client Onboarding

Agency Advice Client Relationships

Oct 14, 2025

Client onboarding: 10 steps to onboard new clients the right way

Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).

Paul Stainton

Director of Content & SEO

SEO Analytics

Oct 13, 2025

SEO analytics – How to make SEO data your competitive advantage

Learn what SEO analytics is, which metrics matter most, and how to visualize your data with SEO dashboards and SEO reporting tools.

Paul Stainton

Director of Content & SEO

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