Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

An article about how to avoid common issues with client meetings and turn async updates into a strategic advantage

Client Relationships

Jan 26, 2026

The monthly client meeting trap: Why async updates might be your agency’s secret weapon

Tired of turning every client meeting into a data dump? Learn how top agencies use async reporting to save time by turning face time into strategy time.

Paul Stainton

Director of Content & SEO

An article about how AI report writing tools help marketing agencies write smarter, faster summaries (without losing the human touch)

Reporting & Insights Artificial Intelligence

Jan 19, 2026

How AI report writing tools help you write smarter, faster summaries (without losing the human touch)

AI report writing is transforming how agencies create client updates, turning hours of manual work into minutes.

Paul Stainton

Director of Content & SEO

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An article about the benefits of using a narrative report format at a marketing agency

Reporting & Insights

Jan 15, 2026

Beyond metrics: Using a narrative report to tell the story behind the numbers

Your clients don’t want raw data—they want a story they can understand. Learn how to write a narrative report that connects campaign results to business outcomes using clear structure, innovative tools, and storytelling techniques.

Paul Stainton

Director of Content & SEO

An article about the benefits of establishing a client reporting feedback loop at a marketing agency

Reporting & Insights Client Relationships

Jan 12, 2026

The client reporting feedback loop: How collaborative reporting builds trust and retention

Tired of sending reports that disappear into the void? Learn how to turn client feedback into your agency’s biggest retention tool—with collaborative reports that evolve alongside your clients.

Paul Stainton

Director of Content & SEO

Hero image for an article about client weekly summary report best practices

Reporting & Insights

Jan 5, 2026

The TL;DR weekly summary report: How to win clients over with shorter, smarter updates

Tired of sending reports that go unread? This guide shows you how to create clear, concise weekly summary reports that highlight key insights, build trust, and keep clients engaged.

Paul Stainton

Director of Content & SEO

An article covering how to do a quarterly business review at a marketing agency

Reporting & Insights Marketing Analytics

Dec 13, 2025

How to run a Quarterly Business Review (QBR) that deepens client trust

Streamline your agency’s quarterly business review (QBR) process with strategic insights, customizable templates, and real-time dashboards.

Paul Stainton

Director of Content & SEO

Discover the top LinkedIn analytics and metrics to optimize content, track performance, and deliver better client results.

Marketing Analytics

Nov 27, 2025

Understanding LinkedIn analytics: A comprehensive guide for 2025

Discover the top LinkedIn analytics and metrics to optimize content, track performance, and deliver better client results for every campaign.

Paul Stainton

Director of Content & SEO

An article about the most overused marketing buzzwords (and what to say instead)

Marketing Best Practices Client Relationships

Nov 21, 2025

The most overused marketing buzzwords (and what to say instead)

This lighthearted guide calls out the most overused marketing buzzwords, explains why they’re so irresistible, and offers clearer alternatives that make your message stand out.

Paul Stainton

Director of Content & SEO

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