Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

What is Nearshoring? Definition & Benefits for Your Agency and a Comparison of Nearshoring vs. Offshoring vs. Onshoring

Agency Advice

Feb 12, 2025

Nearshoring vs. Offshoring vs. Onshoring: Which Is Better for Your Agency?

Learn how using nearshoring instead of offshoring streamlines agency operations with cost savings, better collaboration, and access to skilled talent in nearby regions.

Paul Stainton

Director of Content & SEO

What Is the Average Ad Spend by Platform for Marketing Agencies

Benchmarks

Jan 20, 2025

What Is the Average Ad Spend by Platform for Client Campaigns?

Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.

Paul Stainton

Director of Content & SEO

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How To Seal the Deal With a Powerful Client Proposal

Client Acquisition

Jan 17, 2025

How to Write a Client Proposal That Lands More Business (Samples, Examples & Template)

Learn how to write a client proposal that closes the deal and lands more business.

Paul Stainton

Director of Content & SEO

Top 19 Goal-Setting Frameworks to Consider

Agency Advice

Dec 28, 2024

Top 19 Goal-Setting Frameworks to Consider

Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.

Paul Stainton

Director of Content & SEO

14 Ways To Improve Your Marketing Agency in 2023

Agency Advice

Dec 15, 2024

14 Ways To Improve Your Marketing Agency

Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.

Paul Stainton

Director of Content & SEO

What Are SMART KPIs? And How Do You Track Them?

Analytics

Dec 11, 2024

What Are SMART KPIs? And How Do You Track Them?

Learn how to set SMART KPIs that align with client goals, track progress, and deliver real results. Dig into key strategies for KPI success and better reporting.

Paul Stainton

Director of Content & SEO

What Is the Average CTR by Ad Platform for Marketing Agencies

Benchmarks

Dec 4, 2024

What Is the Average CTR by Ad Platform for Marketing Agencies

Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.

Paul Stainton

Director of Content & SEO

MASTER goals as an alternative to SMART goals

Agency Advice

Nov 28, 2024

Forget SMART goals, MASTER Your Agency’s Goal Setting Process

Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.

Paul Stainton

Director of Content & SEO

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