Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Learn how to read and use your LinkedIn analytics report in 2025. Discover how to save time, gain insights, and improve accuracy for your clients.

Marketing Analytics

Nov 20, 2025

LinkedIn analytics reports: What to track & how to use the data in 2025

Learn what to track and how to use LinkedIn analytics data in 2025. Discover key metrics and turn insights into data-driven reports that prove ROI and strengthen client strategy.

Paul Stainton

Director of Content & SEO

An article about SEO traffic and how to increase SEO traffic for your clients

Marketing Analytics

Nov 16, 2025

What is SEO traffic, and does it still matter?

Boosting your clients’ online and offline traffic requires an effective SEO strategy. This article shows you how to showcase that the long-term investment in your agency’s SEO services is worth it.

Paul Stainton

Director of Content & SEO

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20 Marketing Dashboards To Help Your Marketing Agency Scale

Reporting & Insights

Nov 13, 2025

Marketing dashboards: 20 examples and templates for 2025

Explore the best marketing dashboard examples for 2025. Whether it’s SEO, PPC, or social media, find the best dashboard template for your campaigns.

Paul Stainton

Director of Content & SEO

Marketing Best Practices

Nov 10, 2025

😇How the Halo Effect shapes brand perception

The halo effect is a powerful psychological bias that can make or break first impressions. From brand design to client reporting, this article explores how marketers and agency leaders can use it strategically.

Paul Stainton

Director of Content & SEO

An Easy to Follow Guide to Google Ads Optimization + a Downloadable Checklist

Marketing Best Practices

Nov 9, 2025

The Ultimate Google Ads Optimization Checklist [Guide & Tips]

The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.

Paul Stainton

Director of Content & SEO

Marketing Best Practices

Nov 7, 2025

Why nostalgia marketing works (and when it doesn’t)

Nostalgia can be a powerful marketing tool—but only when it’s used with intention. Discover how brands are leveraging shared memories to connect across generations.

Paul Stainton

Director of Content & SEO

An article about common internet slang, acronyms, and abbreviations

Marketing Best Practices

Nov 2, 2025

Common internet slang terms, acronyms & abbreviations (and what they really mean)

From LOL and TL;DR to newer slang like RIZZ and IYKYK, this guide covers the internet’s most-used acronyms, abbreviations, and number codes—plus how to decode new ones as they appear.

Paul Stainton

Director of Content & SEO

How To Create an Instagram Report for Clients

Reporting & Insights

Oct 30, 2025

How to create Instagram analytics reports: The 2025 guide (+tools and templates)

Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.

Paul Stainton

Director of Content & SEO

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