Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Analytics

Nov 27, 2024

How To Track KPIs That Drive Results for Clients

Learn how to track KPIs effectively to drive campaign success, focus on key metrics, and deliver clear results clients trust. Practical tips inside.

Paul Stainton

Director of Content & SEO

How to Improve Marketing Agency Onboarding

Agency Advice Client Relationships

Nov 25, 2024

Client Onboarding: 10 Steps to Win Trust & Retain Clients

Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).

Paul Stainton

Director of Content & SEO

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Guide to Google Ads Optimization + Checklist

PPC

Nov 5, 2024

The Ultimate Google Ads Optimization Checklist [Guide & Tips]

The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.

Paul Stainton

Director of Content & SEO

Agency Advice

Nov 3, 2024

How To Buy Time at a Marketing Agency

Learn how your agency can save time, reduce stress, and focus on growth. Discover smarter ways to streamline your workflows and get more done.

Paul Stainton

Director of Content & SEO

Marketing Metrics Your Agency Should Be Tracking

Analytics

Oct 30, 2024

Top Marketing Metrics You Should Be Tracking

If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.

Paul Stainton

Director of Content & SEO

How To Create an Instagram Report for Clients

Social Reporting

Oct 21, 2024

How to create Instagram analytics reports: The 2025 guide (+tools and templates)

Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.

Paul Stainton

Director of Content & SEO

Local

Oct 21, 2024

Google Guaranteed vs Google Screened: What’s the Difference?

Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?

Paul Stainton

Director of Content & SEO

How To Build an SEO Ranking Checker Report in Under 30 Minutes

SEO

Oct 15, 2024

How To Build an SEO Ranking Checker Report in Under 30 Minutes

Learn how to set up an SEO ranking checker to track keyword performance in 30 minutes or less. Manage client campaigns and deliver actionable insights.

Paul Stainton

Director of Content & SEO

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