Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
15 customer retention metrics & KPIs to measure and track in 2026
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
How to create a budget pacing report to monitor ad spend
Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.
How much should you charge for SEO audit services?
How much should you charge your clients for an SEO audit? We explore all the factors that influence the cost of an SEO audit and help you determine how much you should charge your clients.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
How To Use Yext Listings To Drive Local Business Growth
Discover the power of managing Yext listings & Powerlistings to streamline local business data across platforms. Harness insights, boost SEO, and enhance client visibility.
SEO vs. PPC: Key differences & which to choose
Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.
Top Data Visualization Tools in 2025: Compare Features, Benefits & Pricing
Explore the 11 best data visualization tools in 2025. Compare features, pricing, and use cases to find the ideal platform for your business.
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.







