Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

How To Write An Effective Content Brief With Examples

SEO Marketing

Sep 4, 2025

How To Write an SEO Content Brief That Delivers Better Results (+ Free Template)

Creating a comprehensive SEO content brief for writers streamlines the entire content creation process while cutting down on redundancy and increasing efficiency across all departments. Here’s what you need to know about writing an effective content brief for writers.

Paul Stainton

Director of Content & SEO

Analytics Client Relationships

Sep 4, 2025

15 customer retention metrics & KPIs to measure and track in 2026

Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.

Paul Stainton

Director of Content & SEO

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How to Create a Budget Pacing Report to Monitor Ad Budgets

Analytics

Aug 17, 2025

How to create a budget pacing report to monitor ad spend

Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.

Paul Stainton

Director of Content & SEO

How Much Should Your Agency Charge for an SEO Audit

Client Acquisition SEO

Aug 14, 2025

How much should you charge for SEO audit services?

How much should you charge your clients for an SEO audit? We explore all the factors that influence the cost of an SEO audit and help you determine how much you should charge your clients.

Paul Stainton

Director of Content & SEO

Attribution Models for Marketers: An Agency Guide

PPC

Aug 2, 2025

The Definitive Guide to Marketing Attribution Models

An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.

Paul Stainton

Director of Content & SEO

What is Off Page SEO and Why Is It Important

SEO

Aug 1, 2025

Off-Page SEO: What It Is, Why It Matters, and How to Improve It

In this guide, we discuss exactly what off-page is, why it matters, and how you can improve it to grow your organic website traffic.

Paul Stainton

Director of Content & SEO

An Agency Guide to Managing Yext Listings

Local

Aug 1, 2025

How To Use Yext Listings To Drive Local Business Growth

Discover the power of managing Yext listings & Powerlistings to streamline local business data across platforms. Harness insights, boost SEO, and enhance client visibility.

Paul Stainton

Director of Content & SEO

SEO vs. PPC: Understanding which channel is the best in 2025.

SEO PPC

Jul 31, 2025

SEO vs. PPC: Key differences & which to choose

Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.

Paul Stainton

Director of Content & SEO

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