Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Must-Have Data Visualization Tools for Marketing Agencies

Analytics Reporting

Jul 24, 2025

Top Data Visualization Tools in 2025: Compare Features, Benefits & Pricing

Explore the 11 best data visualization tools in 2025. Compare features, pricing, and use cases to find the ideal platform for your business.

Paul Stainton

Director of Content & SEO

Influencer Marketing Analytics - 8 Key Metrics to Track Performance

Social Analytics

Jul 21, 2025

8 Key Influencer Marketing Metrics to Track Performance

Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.

Paul Stainton

Director of Content & SEO

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Matomo vs. Google Analytics for Marketing Agencies

Opinion Analytics

Jul 17, 2025

Matomo vs Google Analytics: Which Is Better for Agencies in 2025?

Explore how Matomo is capitalizing on user frustrations with GA4 to become a go-to alternative in web analytics. Learn how it stacks up against Google Analytics and Google Search Console.

Paul Stainton

Director of Content & SEO

Best SEO Audit Tools for a Marketing Agency

SEO

Jul 9, 2025

The 18 Best SEO Audit Tools

Explore the 18 best SEO audit tools, expertly curated to enhance your agency’s website analysis and strategy refinement. Perfect for results-driven SEO.

Paul Stainton

Director of Content & SEO

Benchmarks

Jul 4, 2025

Google Ads Benchmarks Your Agency Needs To Know in 2025

Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

Paul Stainton

Director of Content & SEO

Social Analytics

Jun 5, 2025

The 15 Best Social Media KPIs and How To Track Them (With Examples)

Track the most important social media KPIs in 2025 to measure success, boost ROI, and improve your strategy with clear, real-world examples.

Paul Stainton

Director of Content & SEO

Reporting

May 23, 2025

12 Data Visualization Examples That Make Client Reporting Clear and Impactful

Data visualization examples provide inspiration for how to turn raw metrics into clear, memorable insights that strengthen client reporting.

Paul Stainton

Director of Content & SEO

Most Commonly Used Emojis and What They Mean

Social Email

May 15, 2025

22 Most Used Emojis and Their Meaning

Explore the meanings behind the most used emojis and learn how to use them effectively in marketing to engage audiences and enhance your brand’s message.

Paul Stainton

Director of Content & SEO

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