Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

How Much Should Your Agency Charge for an SEO Audit

Agency Growth

Aug 14, 2025

How much should you charge for SEO audit services?

How much should you charge your clients for an SEO audit? We explore all the factors that influence the cost of an SEO audit and help you determine how much you should charge your clients.

Paul Stainton

Director of Content & SEO

Attribution Models for Marketers: An Agency Guide

Marketing Analytics

Aug 2, 2025

The Definitive Guide to Marketing Attribution Models

An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.

Paul Stainton

Director of Content & SEO

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What is Off Page SEO and Why Is It Important

Marketing Best Practices

Aug 1, 2025

Off-Page SEO: What It Is, Why It Matters, and How to Improve It

In this guide, we discuss exactly what off-page is, why it matters, and how you can improve it to grow your organic website traffic.

Paul Stainton

Director of Content & SEO

An Agency Guide to Managing Yext Listings

Marketing Best Practices

Aug 1, 2025

How To Use Yext Listings To Drive Local Business Growth

Discover the power of managing Yext listings & Powerlistings to streamline local business data across platforms. Harness insights, boost SEO, and enhance client visibility.

Paul Stainton

Director of Content & SEO

SEO vs. PPC: Understanding which channel is the best in 2025.

Marketing Best Practices

Jul 31, 2025

SEO vs. PPC: Key differences & which to choose

Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.

Paul Stainton

Director of Content & SEO

Must-Have Data Visualization Tools for Marketing Agencies

Marketing Analytics Reporting & Insights

Jul 24, 2025

Top Data Visualization Tools in 2025: Compare Features, Benefits & Pricing

Explore the 11 best data visualization tools in 2025. Compare features, pricing, and use cases to find the ideal platform for your business.

Paul Stainton

Director of Content & SEO

Marketing Analytics

Jul 21, 2025

8 Key Influencer Marketing Metrics to Track Performance

Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.

Paul Stainton

Director of Content & SEO

Matomo vs. Google Analytics for Marketing Agencies

Agency Tools

Jul 17, 2025

Matomo vs Google Analytics: Which Is Better for Agencies in 2025?

Explore how Matomo is capitalizing on user frustrations with GA4 to become a go-to alternative in web analytics. Learn how it stacks up against Google Analytics and Google Search Console.

Paul Stainton

Director of Content & SEO

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