Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

What Is the Average CTR by Ad Platform for Marketing Agencies

Benchmarks

Dec 4, 2024

What Is the Average CTR by Ad Platform for Marketing Agencies

Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.

Paul Stainton

Director of Content & SEO

MASTER goals as an alternative to SMART goals

Agency Advice

Nov 28, 2024

Forget SMART goals, MASTER Your Agency’s Goal Setting Process

Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.

Paul Stainton

Director of Content & SEO

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Analytics

Nov 27, 2024

How To Track KPIs That Drive Results for Clients

Learn how to track KPIs effectively to drive campaign success, focus on key metrics, and deliver clear results clients trust. Practical tips inside.

Paul Stainton

Director of Content & SEO

Agency Advice

Nov 3, 2024

How To Buy Time at a Marketing Agency

Learn how your agency can save time, reduce stress, and focus on growth. Discover smarter ways to streamline your workflows and get more done.

Paul Stainton

Director of Content & SEO

Marketing Metrics Your Agency Should Be Tracking

Analytics

Oct 30, 2024

Top Marketing Metrics You Should Be Tracking

If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.

Paul Stainton

Director of Content & SEO

Local

Oct 21, 2024

Google Guaranteed vs Google Screened: What’s the Difference?

Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?

Paul Stainton

Director of Content & SEO

How To Build an SEO Ranking Checker Report in Under 30 Minutes

SEO

Oct 15, 2024

How To Build an SEO Ranking Checker Report in Under 30 Minutes

Learn how to set up an SEO ranking checker to track keyword performance in 30 minutes or less. Manage client campaigns and deliver actionable insights.

Paul Stainton

Director of Content & SEO

Reporting

Oct 7, 2024

Transform Your Reporting Process with Smart KPI Tracking Strategies

Practical tips and tools for implementing an effective KPI tracking system, helpful for informed decision-making and driving agency and client growth.

Paul Stainton

Director of Content & SEO

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