Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Best SEO Audit Tools for a Marketing Agency

Agency Tools

Jul 9, 2025

The 18 Best SEO Audit Tools

Explore the 18 best SEO audit tools, expertly curated to enhance your agency’s website analysis and strategy refinement. Perfect for results-driven SEO.

Paul Stainton

Director of Content & SEO

Reporting & Insights

Jul 4, 2025

Google Ads Benchmarks Your Agency Needs To Know in 2025

Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

Paul Stainton

Director of Content & SEO

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Marketing Analytics

Jun 5, 2025

The 15 Best Social Media KPIs and How To Track Them (With Examples)

Track the most important social media KPIs in 2025 to measure success, boost ROI, and improve your strategy with clear, real-world examples.

Paul Stainton

Director of Content & SEO

Data Visualization Examples for Client Reporting

Reporting & Insights

May 23, 2025

12 Data Visualization Examples That Make Client Reporting Clear and Impactful

Data visualization examples provide inspiration for how to turn raw metrics into clear, memorable insights that strengthen client reporting.

Paul Stainton

Director of Content & SEO

Reporting & Insights

May 11, 2025

Why Marketing Data Visualization Techniques Matter

Learn about essential data visualization techniques for organizing data, highlighting performance, and improving client communication.

Paul Stainton

Director of Content & SEO

An expert guide on how to prove agency ROI

Reporting & Insights Client Relationships

Apr 1, 2025

Why Proving Agency ROI Is More Important Than Ever

Rising ad costs mean clients scrutinize every dollar spent. Learn how top agencies prove ROI, avoid reporting pitfalls, and showcase true value.

Paul Stainton

Director of Content & SEO

What is Nearshoring? Definition & Benefits for Your Agency and a Comparison of Nearshoring vs. Offshoring vs. Onshoring

Agency Management

Feb 12, 2025

Nearshoring vs. Offshoring vs. Onshoring: Which Is Better for Your Agency?

Learn how using nearshoring instead of offshoring streamlines agency operations with cost savings, better collaboration, and access to skilled talent in nearby regions.

Paul Stainton

Director of Content & SEO

What Is the Average Ad Spend by Platform for Marketing Agencies

Reporting & Insights

Jan 20, 2025

What Is the Average Ad Spend by Platform for Client Campaigns?

Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.

Paul Stainton

Director of Content & SEO

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