Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
Dive into the time-draining world of manual client reporting and discover how automation wins your agency billable hours.
Learn about BigCommerce analytics and how they drive eCommerce success. This guide offers insights into reporting, metrics, and tools to manage online business.
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.
Optimize your clients’ websites with our step-by-step guide to conducting an effective website audit. Discover the types of audits, benefits, timing, and essential tools that help turn insights into actions and results.
Learn how to use marketing models to craft awesome ChatGPT prompts for marketing that improve AI outputs and capitalize on your agency’s creativity.
How much should you charge your clients for an SEO audit? We explore all the factors that influence the cost of an SEO audit and help you determine how much you should charge your clients.