
Paul Stainton
Director of Content & SEO at AgencyAnalytics
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

How to Quickly & Easily Create White Label SEO Reports
Discover the power of white-label SEO reports for marketing agencies, how they streamline workflows, enhance client transparency & trust, and boost your agency’s brand. Take advantage of this essential tool for success!


Data Storytelling: Why Every Agency Needs to Adopt This Skill
Are you struggling to effectively communicate your agency’s data insights to clients? Say goodbye to boring data presentations and hello to the compelling stories that will transform your agency’s success.


Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.


Client Onboarding: 10 Steps to Win Trust & Retain Clients
Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).


Top Marketing Metrics Your Agency Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.


14 Ways To Improve Your Marketing Agency in 2023
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.


Debunking the SEO vs. PPC Debate: What Your Agency Should Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.


Does Word Count Matter for SEO?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?

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