Paul Stainton
Why Proving Agency ROI Is More Important Than Ever
Rising ad costs mean clients scrutinize every dollar spent. Learn how top agencies prove ROI, avoid reporting pitfalls, and showcase true value.
Nearshoring vs. Offshoring vs. Onshoring: Which Is Better for Your Agency?
Learn how using nearshoring instead of offshoring streamlines agency operations with cost savings, better collaboration, and access to skilled talent in nearby regions.
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.
How to Write a Client Proposal That Lands More Business (Samples, Examples & Template)
Learn how to write a client proposal that closes the deal and lands more business.
Top 19 Goal-Setting Frameworks to Consider
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.
14 Ways To Improve Your Marketing Agency
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.
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