Paul Stainton
SEO vs. PPC: Key differences & which to choose
Not sure whether SEO or PPC is better? Learn the key differences between SEO vs. PPC and make an informed decision for your marketing budget.
Top Data Visualization Tools in 2025: Compare Features, Benefits & Pricing
Explore the 11 best data visualization tools in 2025. Compare features, pricing, and use cases to find the ideal platform for your business.
Matomo vs Google Analytics: Which Is Better for Agencies in 2025?
Explore how Matomo is capitalizing on user frustrations with GA4 to become a go-to alternative in web analytics. Learn how it stacks up against Google Analytics and Google Search Console.
Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.
12 Data Visualization Examples That Make Client Reporting Clear and Impactful
Data visualization examples provide inspiration for how to turn raw metrics into clear, memorable insights that strengthen client reporting.
Why Marketing Data Visualization Techniques Matter
Learn about essential data visualization techniques for organizing data, highlighting performance, and improving client communication.
Why Proving Agency ROI Is More Important Than Ever
Rising ad costs mean clients scrutinize every dollar spent. Learn how top agencies prove ROI, avoid reporting pitfalls, and showcase true value.
Nearshoring vs. Offshoring vs. Onshoring: Which Is Better for Your Agency?
Learn how using nearshoring instead of offshoring streamlines agency operations with cost savings, better collaboration, and access to skilled talent in nearby regions.