Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

An article covering how to do a quarterly business review at a marketing agency

Reporting Analytics

Dec 13, 2025

How to run a Quarterly Business Review (QBR) that deepens client trust

Streamline your agency’s quarterly business review (QBR) process with strategic insights, customizable templates, and real-time dashboards.

Paul Stainton

Director of Content & SEO

Discover the top LinkedIn analytics and metrics to optimize content, track performance, and deliver better client results.

Social Analytics

Nov 27, 2025

Understanding LinkedIn analytics: A comprehensive guide for 2025

Discover the top LinkedIn analytics and metrics to optimize content, track performance, and deliver better client results for every campaign.

Paul Stainton

Director of Content & SEO

An article about the most overused marketing buzzwords (and what to say instead)

Marketing Opinion

Nov 21, 2025

The most overused marketing buzzwords (and what to say instead)

This lighthearted guide calls out the most overused marketing buzzwords, explains why they’re so irresistible, and offers clearer alternatives that make your message stand out.

Paul Stainton

Director of Content & SEO

Learn how to read and use your LinkedIn analytics report in 2025. Discover how to save time, gain insights, and improve accuracy for your clients.

Social Reporting

Nov 20, 2025

LinkedIn analytics reports: What to track & how to use the data in 2025

Learn what to track and how to use LinkedIn analytics data in 2025. Discover key metrics and turn insights into data-driven reports that prove ROI and strengthen client strategy.

Paul Stainton

Director of Content & SEO

An article about SEO traffic and how to increase SEO traffic for your clients

SEO

Nov 16, 2025

What is SEO traffic, and does it still matter?

Boosting your clients’ online and offline traffic requires an effective SEO strategy. This article shows you how to showcase that the long-term investment in your agency’s SEO services is worth it.

Paul Stainton

Director of Content & SEO

20 Marketing Dashboards To Help Your Marketing Agency Scale

Reporting

Nov 13, 2025

Marketing dashboards: 20 examples and templates for 2025

Explore the best marketing dashboard examples for 2025. Whether it’s SEO, PPC, or social media, find the best dashboard template for your campaigns.

Paul Stainton

Director of Content & SEO

Marketing

Nov 10, 2025

😇How the Halo Effect shapes brand perception

The halo effect is a powerful psychological bias that can make or break first impressions. From brand design to client reporting, this article explores how marketers and agency leaders can use it strategically.

Paul Stainton

Director of Content & SEO

Marketing Opinion

Nov 7, 2025

Why nostalgia marketing works (and when it doesn’t)

Nostalgia can be a powerful marketing tool—but only when it’s used with intention. Discover how brands are leveraging shared memories to connect across generations.

Paul Stainton

Director of Content & SEO

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