
Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.


12 Data Visualization Examples That Make Client Reporting Clear and Impactful
Data visualization examples provide inspiration for how to turn raw metrics into clear, memorable insights that strengthen client reporting.


Why Marketing Data Visualization Techniques Matter
Learn about essential data visualization techniques for organizing data, highlighting performance, and improving client communication.


Why Proving Agency ROI Is More Important Than Ever
Rising ad costs mean clients scrutinize every dollar spent. Learn how top agencies prove ROI, avoid reporting pitfalls, and showcase true value.


Nearshoring vs. Offshoring vs. Onshoring: Which Is Better for Your Agency?
Learn how using nearshoring instead of offshoring streamlines agency operations with cost savings, better collaboration, and access to skilled talent in nearby regions.


What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.


How to Write a Client Proposal That Lands More Business (Samples, Examples & Template)
Learn how to write a client proposal that closes the deal and lands more business.


Top 19 Goal-Setting Frameworks to Consider
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.

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