Blog / Contributor

Paul Stainton

Director of Content & SEO

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

How To Create an Instagram Report for Clients

Social Reporting

Oct 30, 2025

How to create Instagram analytics reports: The 2025 guide (+tools and templates)

Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.

Paul Stainton

Director of Content & SEO

Feature image for a blog post about how to position client reporting as a unique differentiator.

Reporting Client Acquisition

Oct 27, 2025

How to position client reporting as a unique differentiator

Agencies are using reporting dashboards as more than just a deliverable—they’re showcasing them as proof of performance. Here’s how to make reporting part of your pitch, website, and onboarding flow—with free visuals to help you stand out.

Paul Stainton

Director of Content & SEO

A guide showing how to aggregate analytics from multiple marketing platforms using custom metrics

Reporting Analytics

Oct 18, 2025

How to aggregate analytics across multiple platforms using Custom Metrics

Tired of scattered data and time-consuming reports? Learn how to use Custom Metrics to combine key client KPIs into a single view—faster, clearer, and all in one place.

Paul Stainton

Director of Content & SEO

Reporting Client Relationships

Oct 17, 2025

How to create marketing reports for non-marketers

Learn how to build client reports that non-marketers understand. Avoid jargon, focus on outcomes, and build trust with simplified, strategic reporting.

Paul Stainton

Director of Content & SEO

If Marketing Agency Challenges Were Halloween Costumes

Opinion

Oct 12, 2025

If Marketing Agency Challenges Were Halloween Costumes

Get ready to laugh with our unique take on marketing agency challenges, reimagined as Marketing Agency Halloween Costumes. Dive into the humor of agency life - all dressed up!

Paul Stainton

Director of Content & SEO

20 Client Reporting Tips for Marketing Agencies

Reporting Client Relationships

Oct 8, 2025

20 client reporting tips that prove value & improve retention

Access 20 simple, real-world tactics to improve client engagement with reports—so the work behind them drives action instead of getting skipped.

Paul Stainton

Director of Content & SEO

PPC Analytics

Sep 25, 2025

Google Ads metrics: The most important metrics to track in 2025

Understand which Google Ads metrics matter most in 2025. Effectively analyze performance, optimize campaigns, and show ROI.

Paul Stainton

Director of Content & SEO

How To Write An Effective Content Brief With Examples

SEO Marketing

Sep 4, 2025

How To Write an SEO Content Brief That Delivers Better Results (+ Free Template)

Creating a comprehensive SEO content brief for writers streamlines the entire content creation process while cutting down on redundancy and increasing efficiency across all departments. Here’s what you need to know about writing an effective content brief for writers.

Paul Stainton

Director of Content & SEO

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