Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
How To Create SEO Performance Reports That Wow Clients
SEO performance reports simplify organic search metrics, ensuring that SEO strategies are measured, the impact is understood, and success is celebrated.
8 Must-Have Features for Digital Agency Reporting
Explore the essential client reporting features that top marketing agencies use to streamline their processes and enhance report quality.
4 Marketing Lessons From the 2024 Super Bowl
Those who watched Super Bowl LVIII can draw some distinct parallels between the game and life at a marketing agency.
How To Create an Instagram Report That Wows Clients
Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.
Maximize Agency Efficiency With KPI Tracking
Practical tips and tools for implementing an effective KPI tracking system, helpful for informed decision-making and driving agency and client growth.
WooCommerce Analytics: Top 9 Metrics to Track
WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Why Marketing Agencies are Debating Google Analytics vs Matomo
How Matomo is capitalizing on user frustrations with GA-4 to become a go-to alternative in web analytics.