Paul Stainton
Google Ads Benchmarks Your Agency Needs To Know in 2025
Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.
Debunking the SEO vs. PPC Debate: What You Need To Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
What Are SMART KPIs? And How Do You Track Them?
Learn how to set SMART KPIs that align with client goals, track progress, and deliver real results. Dig into key strategies for KPI success and better reporting.
What Is the Average CTR by Ad Platform for Marketing Agencies
Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
How To Track KPIs That Drive Results for Clients
Learn how to track KPIs effectively to drive campaign success, focus on key metrics, and deliver clear results clients trust. Practical tips inside.
Client Onboarding: 10 Steps to Win Trust & Retain Clients
Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).
The Ultimate Google Ads Optimization Checklist [Guide & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
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