Paul Stainton
What Is the Average CTR by Ad Platform for Marketing Agencies
Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
How To Track KPIs That Drive Results for Clients
Learn how to track KPIs effectively to drive campaign success, focus on key metrics, and deliver clear results clients trust. Practical tips inside.
Client Onboarding: 10 Steps to Win Trust & Retain Clients
Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).
The Ultimate Google Ads Optimization Checklist [Guide & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
How To Buy Time at a Marketing Agency
Learn how your agency can save time, reduce stress, and focus on growth. Discover smarter ways to streamline your workflows and get more done.
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
How To Create an Instagram Analytics Report for Clients
Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.
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