Paul Stainton
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.
How to Write a Client Proposal That Lands More Business (Samples, Examples & Template)
Learn how to write a client proposal that closes the deal and lands more business.
Top 19 Goal-Setting Frameworks to Consider
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.
14 Ways To Improve Your Marketing Agency
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
What Are SMART KPIs? And How Do You Track Them?
Learn how to set SMART KPIs that align with client goals, track progress, and deliver real results. Dig into key strategies for KPI success and better reporting.
What Is the Average CTR by Ad Platform for Marketing Agencies
Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
Get Started for Free
