Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
How To Build a Solid Business Case for AgencyAnalytics
Learn how to craft a compelling business case for AgencyAnalytics, and improve agency efficiency and reporting accuracy.
If Marketing Agency Challenges Were Halloween Costumes
Get ready to laugh with our unique take on marketing agency challenges, reimagined as Marketing Agency Halloween Costumes. Dive into the humor of agency life - all dressed up!
Did Manual Client Reporting Steal Your Agency’s Summer?
Dive into the time-draining world of manual client reporting and discover how automation wins your agency billable hours.
BigCommerce Analytics: Top 18 Metrics to Track
Learn about BigCommerce analytics and how they drive eCommerce success. This guide offers insights into reporting, metrics, and tools to manage online business.
Top 19 Goal-Setting Frameworks to Consider for Agency and Client Goals
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
How To Create a Budget Pacing Report to Track Client Ad Spend
Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.
How To Do a Website Audit That Turns Insights Into Actions
Optimize your clients’ websites with our step-by-step guide to conducting an effective website audit. Discover the types of audits, benefits, timing, and essential tools that help turn insights into actions and results.