
Paul Stainton
Director of Content & SEO at AgencyAnalytics
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

Jul 19, 2022
The Benefits of SEO: What To Tell Clients About Their ROI and Beyond
A guide to the ROI & benefits of SEO that helps you show a reluctant client why SEO is a critical part of any digital marketing strategy and an investment worth making.


Jun 14, 2022
31 Digital Marketing Analytics That Matter
An overview of the 31 most important digital marketing analytics that your agency should track to create relevant and actionable client reports & dashboards.


11 Critical Google Ads Metrics to Monitor Daily
Here are the 11 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.


How to Level Up Your Agency With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.

![The Ultimate Google Ads Optimization Guide [Checklist & Tips] Guide to Google Ad Optimization Checklist](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F1RGRDTvZOx2bH3PCJMjDsD%2F7ecde94fb249879ffe158a7f02f6a6c5%2FGuide-to-Google-Ad-Optimization-Checklist.png&w=1920&q=75)
May 19, 2022
The Ultimate Google Ads Optimization Guide [Checklist & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.


May 11, 2022
SEO Checkups: A Guide To Using SEO Site Checkers
SEO checkups are an integral part of any agency’s SEO strategy. In this post, we review how to use SEO site checkers, how often to run checks, and how to report on results.


May 5, 2022
Data Visualization Tools for Agencies: Key Concepts & Best Practices
Data visualization tools are a great way to enhance your client reports. When used correctly, they can help you make it easier for clients to quickly & easily digest complex information.


Apr 25, 2022
51 Best Remote Work Tools for a Marketing Agency
Find the best remote work tools to help your marketing agency communicate better, collaborate more effectively, and stay organized.

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