Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
4 Marketing Lessons From the 2024 Super Bowl
Those who watched Super Bowl LVIII can draw some distinct parallels between the game and life at a marketing agency.
A Guide to SEO Site Checkup Tools and How to Use Them
SEO checkups are an integral part of any agency’s SEO strategy. In this post, we review how to use SEO site checkers, how often to run checks, and how to report on results.
How To Create an Instagram Analytics Report for Clients
Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.
How To Create a Budget Pacing Report to Track Client Ad Spend
Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.
WooCommerce Analytics: Top 9 Metrics to Track
WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.
15 Critical Google Ads Metrics to Monitor Daily
Here are the 15 most important Google Ads metrics that you need to keep an eye on daily to optimize & report on your client’s Google Ads campaigns.
Why Marketing Agencies are Debating Google Analytics vs Matomo
How Matomo is capitalizing on user frustrations with GA-4 to become a go-to alternative in web analytics.
How To Build a Solid Business Case for AgencyAnalytics
Learn how to craft a compelling business case for AgencyAnalytics, and improve agency efficiency and reporting accuracy.