
Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.


How To Create an Instagram Analytics Report for Clients
Learn how to create an Instagram report that stands out, offering clear analysis and client-focused insights, tailored for social media success.


Google Guaranteed vs Google Screened: What’s the Difference?
Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?


How To Build an SEO Ranking Checker Report in Under 30 Minutes
Learn how to set up an SEO ranking checker to track keyword performance in 30 minutes or less. Manage client campaigns and deliver actionable insights.


Transform Your Reporting Process with Smart KPI Tracking Strategies
Practical tips and tools for implementing an effective KPI tracking system, helpful for informed decision-making and driving agency and client growth.


7 Benefits of an Analytical Dashboard AI Tool
Learn how an analytical dashboard AI tool enhances reporting, speeds up data analysis, and provides actionable insights for marketing agencies.


80+ Dashboard Examples to Inspire Your Client Reporting
Explore dashboard examples that simplify client reporting and data analysis, helping agencies track key metrics and make informed decisions in real time.


Is Client Reporting Hell Week Causing Agency Employee Burnout?
Agency employee burnout, often driven by the demands of manual client reporting, significantly impacts team morale and productivity.

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