Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
Is SEO Word Count Really a Thing and Does It Matter?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?
Debunking the SEO vs. PPC Debate: What You Need To Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
Google Guaranteed vs Google Screened: What’s the Difference?
Google has two different types of badges available as part of their local services ads: Google Guaranteed and Google Screened. Both programs have features, criteria, and benefits, but which is best suited for your clients?
If Marketing Agency Challenges Were Halloween Costumes
Get ready to laugh with our unique take on marketing agency challenges, reimagined as Marketing Agency Halloween Costumes. Dive into the humor of agency life - all dressed up!
How To Get Clients To Pay On Time: Strategies That Work!
Isn’t it frustrating to chase down client’s payment? Never have a client pay late again. Here are 5 unique strategies to make your clients pay on time.
Did Manual Client Reporting Steal Your Agency’s Summer?
Dive into the time-draining world of manual client reporting and discover how automation wins your agency billable hours.
BigCommerce Analytics: Top 18 Metrics to Track
Learn about BigCommerce analytics and how they drive eCommerce success. This guide offers insights into reporting, metrics, and tools to manage online business.
Top 19 Goal-Setting Frameworks to Consider
Explore the top goal-setting frameworks to align objectives and drive growth. From SMART to WISE, learn how the right framework turns goals into achievements.