Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
The Ultimate Google Ads Optimization Guide [Checklist & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
52 Best Remote Work Tools for a Marketing Agency
Find the best remote work tools to help your marketing agency communicate better, collaborate more effectively, and stay organized.
Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.
Client Onboarding: 10 Steps to Win Trust & Retain Clients
Onboarding clients is crucial to starting your SEO relationship on the right foot. Here are our top tips for a client onboarding process that will delight clients (and make your job a lot easier too!).
Top Marketing Metrics Your Agency Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
14 Ways To Improve Your Marketing Agency in 2023
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.
Debunking the SEO vs. PPC Debate: What Your Agency Should Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.