
Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

4 Marketing Lessons From the 2024 Super Bowl
Those who watched Super Bowl LVIII can draw some distinct parallels between the game and life at a marketing agency.


A Guide to SEO Site Checkup Tools and How to Use Them
SEO checkups are an integral part of any agency’s SEO strategy. In this post, we review how to use SEO site checkers, how often to run checks, and how to report on results.


How To Create a Budget Pacing Report to Monitor Ad Budgets
Discover how AgencyAnalytics automates budget pacing, streamlining ad spend management to save time and enhance campaign performance.


WooCommerce Analytics: Top 9 Metrics to Track
WooCommerce analytics is an essential eCommerce tool. Learn which metrics provide the most insight into customer behavior and store performance.


Why Marketing Agencies are Debating Google Analytics vs Matomo
How Matomo is capitalizing on user frustrations with GA-4 to become a go-to alternative in web analytics.


How To Build a Solid Business Case for AgencyAnalytics
Learn how to craft a compelling business case for AgencyAnalytics, and improve agency efficiency and reporting accuracy.


Is SEO Word Count Really a Thing and Does It Matter?
There has been a lot of debate lately about how long your content needs to be to rank keywords on Google. Some people believe you need to set a minimum word count for SEO, while others think it doesn’t matter. So, what’s the truth?


If Marketing Agency Challenges Were Halloween Costumes
Get ready to laugh with our unique take on marketing agency challenges, reimagined as Marketing Agency Halloween Costumes. Dive into the humor of agency life - all dressed up!

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