Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
How To Do a Website Audit That Turns Insights Into Actions
Optimize your clients’ websites with our step-by-step guide to conducting an effective website audit. Discover the types of audits, benefits, timing, and essential tools that help turn insights into actions and results.
Transforming Generic ChatGPT Prompts for Marketing Into Power Prompts Using Proven Models
Learn how to use marketing models to craft awesome ChatGPT prompts for marketing that improve AI outputs and capitalize on your agency’s creativity.
How Much Should You Charge for SEO Audit Services?
How much should you charge your clients for an SEO audit? We explore all the factors that influence the cost of an SEO audit and help you determine how much you should charge your clients.
How to Level Up With Enterprise SEO Metrics
When working at the enterprise level, the stakes and competition are high, so the SEO metrics you track and report on make a huge difference in your organic search strategy.
Driving Success with SEO Reporting Best Practices
Dive into this guide to unlock SEO reporting best practices, transform your monthly SEO reports, and drive real client results.
Making the Switch to AgencyAnalytics from Another Platform
Looking to switch from your current reporting platform? Moving your client reporting to AgencyAnalytics–and discovering all the benefits that come with the only client reporting platform built for marketing agencies–is a lot easier than you might think.
9 Relatable Client Reporting Horror Stories You’ll Want to Avoid
Agencies share their stories about the time-consuming and frustrating process of creating manual client reports. Get ready for tales of missed deadlines, data errors, and sleepless nights.