Paul Stainton
Must-Have Data Visualization Tools to Transform & Inform Your Insights
Data visualization tools are a great way to enhance your client reports. When used correctly, they can help you make it easier for clients to quickly & easily digest complex information.
The Ultimate Google Ads Optimization Guide [Checklist & Tips]
The Google Ads Optimization Guide + Checklist includes everything your agency needs to make sure that your client’s campaigns are running as efficiently as possible.
52 Best Remote Work Tools for a Marketing Agency
Find the best remote work tools to help your marketing agency communicate better, collaborate more effectively, and stay organized.
Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
14 Ways To Improve Your Marketing Agency in 2023
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.
How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
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