
Paul Stainton
Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.
Articles by Paul Stainton

9 Relatable Client Reporting Horror Stories You’ll Want to Avoid
Agencies share their stories about the time-consuming and frustrating process of creating manual client reports. Get ready for tales of missed deadlines, data errors, and sleepless nights.


Must-Have Data Visualization Tools to Transform & Inform Your Insights
Data visualization tools are a great way to enhance your client reports. When used correctly, they can help you make it easier for clients to quickly & easily digest complex information.


51 Best Remote Work Tools for a Marketing Agency
Find the best remote work tools to help your marketing agency communicate better, collaborate more effectively, and stay organized.


Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.


28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.


14 Ways To Improve Your Marketing Agency in 2023
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.


How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.


How To Pick a Niche for Your Agency: A Step-by-Step Framework
It’s essential for any agency to find your niche or ‘sweet spot’ where your services offer the most value and you can stand out from the competition. Follow this step-by-step framework for identifying and leveraging a niche that’s in harmony with your core competencies and market demands.

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