Paul Stainton
Tales From the Trenches: The Crazy Client Requests Marketing Agencies Deal With
As a marketing agency, you must inevitably deal with some crazy client requests. From outrageous deadlines, impossible budgets, or off-the-wall requests, here’s a look at some of the craziest client requests our marketing agencies have received––and how they handled them.
Top Marketing Metrics You Should Be Tracking
If you want to stand out from other agencies, it’s important that you track the most essential marketing metrics for your client. Here are some of the key performance indicators (KPIs) to track and frameworks to prioritize them.
28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
14 Ways To Improve Your Marketing Agency in 2023
Whether you’re looking to attract more clients, improve your bottom line, or simply get better results from your marketing efforts, here are 14 marketing agency tips to help improve your marketing agency management.
How to Recession-Proof Your Agency: 10 Strategies to Survive
Recessions throw marketers for a loop. Budgets are slashed, panic mode is activated, and everyone scrambles to figure out how to function with less. Here are some tips on how you can prepare your marketing agency for such situations in the future, so you’re not caught off guard again.
How to Seal the Deal With a Powerful Client Proposal
Discover how to win new business by creating compelling client proposals and how client proposal templates transform prospects into partners and help grow your agency.
How To Pick a Niche for Your Agency: A Step-by-Step Framework
It’s essential for any agency to find your niche or ‘sweet spot’ where your services offer the most value and you can stand out from the competition. Follow this step-by-step framework for identifying and leveraging a niche that’s in harmony with your core competencies and market demands.
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