Blog / Contributor

Paul Stainton

Director of Content & SEO at AgencyAnalytics

Paul Stainton is a digital marketing leader with extensive experience creating brand value through digital transformation, eCommerce strategies, brand strategy, and go-to-market execution.

Articles by Paul Stainton

Agency Advice

Jun 15, 2022

How To Pick a Niche for Your Agency: A Step-by-Step Framework

It’s essential for any agency to find your niche or ‘sweet spot’ where your services offer the most value and you can stand out from the competition. Follow this step-by-step framework for identifying and leveraging a niche that’s in harmony with your core competencies and market demands.

Paul Stainton

Director of Content & SEO at AgencyAnalytics

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