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PPC Forecasting: How to predict budget, costs, clicks & ROI in 2025
Learn PPC forecasting step-by-step: inputs, formulas, and templates to predict clicks, spend, conversions & ROI.
Dec 9, 2025
Click Rate vs Click-Through Rate: What’s the Difference & Why It Matters
Click rate vs. click-through rate—what’s the difference? Learn how to calculate, analyze, and improve both metrics to optimize engagement and maximize marketing performance.
Top Marketing Channels in 2025
See which 10 marketing channels will drive the most impact in 2025 and how to use them to maximize campaign success and keep clients ahead of the competition.
5 Timeless Tips To Improve Your Marketing Campaign Performance
Discover how to improve marketing campaign performance and drive better results, efficiency, and ROI from your marketing budget.
Top 11 Best Marketing Books of All Time (That You Should Read in 2025)
Find out which marketing books every agency owner should read in 2025. Learn proven strategies, strengthen your marketing efforts, and take inspiration from successful companies to grow your agency.
How To Start a Podcast for Free (And Why Your Agency Should)
Learn how to start a podcast for free to attract clients, build authority, and grow an agency. Brian Walker, owner of Shop Marketing Pros marketing agency, shares expert strategies to launch, market, and monetize a podcast with minimal investment.
How To Create a Segmentation and Positioning Strategy for Your Agency
Improve your agency’s marketing with a strong segmentation and positioning strategy. David Metcalf, owner of Distl, shares how to identify key segments, target high-value prospects, and increase conversions.
What is Connected TV? How CTV Advertising Works in 2025
Learn what Connected TV (CTV) is and discover strategies to leverage this growing channel.
Top 10 Best Programmatic Advertising Platforms
Explore the top 10 best programmatic advertising platforms to streamline ad buying, boost efficiency, and deliver better programmatic ad results.
6 Strategies To Stay Ahead of Marketing Industry Trends in 2025
Stay ahead in 2025 with expert insights from Mary Walker on the latest digital marketing trends. Learn 6 proven strategies to keep your agency competitive and adapt to new opportunities.
