The TapClicks alternative for agencies that want speed, not complexity

AgencyAnalytics is a marketing reporting and campaign performance monitoring platform built for agencies, while TapClicks is a more complex analytics and data management solution often designed for large companies and marketing operations teams.

AgencyAnalytics focuses on:

• Fast setup and an intuitive, user-friendly interface

• Clear data visualization and actionable insights for marketing teams

• Simple workflows that support day-to-day campaign performance monitoring

TapClicks offers extensive data management and advanced features, but many digital marketing agencies prefer AgencyAnalytics for its simplicity, speed, and ease of use.

Yes. AgencyAnalytics is designed for marketing teams—not data analysts or technical specialists.

The platform provides:

• A drag-and-drop interface with easy-to-place drag-and-drop widgets that make highlighting top metrics and KPIs easy

• Preset templates and dashboards that can be used to create customized reports and dashboards in just a few clicks

• No coding involved, proprietary modeling languages, or advanced setup required

This significantly reduces the steep learning curve often associated with more complex analytics platforms.

AgencyAnalytics unifies marketing data from multiple data sources into one platform.

Agencies benefit from:

• Native data connectors for major marketing channels like Google Analytics, Google Ads, SEO tools, email marketing, and social platforms

• Built-in data blending and automated normalization to maintain data quality

• A single view of cross-channel data for monitoring marketing campaigns and campaign performance

This eliminates scattered data and manual data extraction across tools.

Absolutely! AgencyAnalytics is built for automated client reporting and continuous campaign monitoring.

Key features include:

• Automated data collection that keeps reports up to date

• Scheduled report delivery and live dashboards

• Anomaly detection and alerts to identify performance changes early

This allows agencies to identify opportunities, address issues quickly, and reduce manual intervention.

Yes. AgencyAnalytics supports custom metrics, custom formulas, and calculated metrics without complex configuration.

The platform enables:

• Advanced calculations for campaign performance and marketing KPIs

• Custom reports tailored to specific campaign or client needs

• Flexible customization options without relying on BI tools or advanced analytics workflows

This delivers deeper analytics without the overhead of data mapping, custom rules, or data transformation pipelines.

Yes. AgencyAnalytics is a marketing reporting platform that supports both client-facing reporting and internal performance analysis—without the complexity of business intelligence tools.

The platform combines:

• Clear, presentation-ready dashboards designed for client communication

• Powerful data analytics for internal analysis of campaign and web analytics performance

• Flexible visualization tools that surface insights without requiring Google Data Studio, data warehouses, or advanced BI workflows

AgencyAnalytics handles data automatically, including data cleaning and normalization, so marketing teams focus on insights instead of managing raw data or third-party tools. For agencies that need to incorporate custom data or supplementary sources, the platform supports seamless integration with top database connectors without forcing data into a separate data destination or analytics layer.

This “best of both worlds” approach gives marketing teams clarity for clients and depth for internal decision-making—without relying on project management tools, complex analytics stacks, or unnecessary overhead.

AgencyAnalytics is intentionally built to include the features agencies actually use—without the overhead of enterprise analytics tools.

The platform:

• Focuses on reporting and campaign performance monitoring, not internal BI workflows

• Eliminates unused advanced features, proprietary modeling, and complex data pipelines

• Delivers clear insights and client-ready reports without operational overhead

This ensures agencies aren’t paying for unnecessary complexity or spending time managing features that don’t support client outcomes.

AgencyAnalytics offers transparent pricing designed for agencies, without custom pricing models based on usage or data volume.

Agencies benefit from:

• Predictable pricing plans that scale with client growth

• Unlimited users on select plans, supporting collaboration across teams

• No need for custom enterprise quotes (but they are available if you need one) or complex billing structures

TapClicks often uses a custom pricing model suited to large organizations, while AgencyAnalytics prioritizes clarity and cost-effectiveness for agencies.

Absolutely. AgencyAnalytics is built for professional, client-facing delivery.

The platform includes:

• Fully white label reports with custom logos and branding

• Interactive dashboards and comprehensive reports

• Clear data visualization that highlights key metrics and campaign performance

This ensures agencies deliver polished, easy-to-understand reports without relying on third-party BI tools or manual exports.

Yes to both.

Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.

And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.