Connect custom data sources with database connectors for reporting

Pull metrics from MySQL, Google BigQuery, and Amazon Redshift directly into your dashboards and reports. Showcase proprietary data alongside marketing campaign results to create a single source of truth—no spreadsheet exports, no development bottlenecks.
Connect Custom Data Sources With Database Connectors to Enhance Client Reporting

Visualize Proprietary Data With Database Connectors

Use optional add-ons to connect live data from MySQL, Google BigQuery, or Amazon Redshift directly into your dashboards. Display internal KPIs and custom performance metrics alongside campaign data to give clients a complete picture—without dev bottlenecks, spreadsheet work, or disjointed reporting.

All Data, One View

Combine proprietary and campaign data in a single dashboard or client report

Always Up to Date

Skip the spreadsheets, dashboards stay synced with your client’s latest data

Track What Matters

Report on marketing agency specific KPIs and client goals with full flexibility

Report Smarter, Faster

Data analysts build the queries and account managers create reports in minutes
Bring Internal Metrics Into View

Visualize Custom Data Sets From a MySQL Database

Easily integrate your client or your agency’s internal data—from lead scoring to CRM revenue—using the MySQL connector. Select specific dimensions and metrics, then display them alongside marketing KPIs to give clients a unified view of performance without relying on manual reporting processes.


An illustration of the MySQL open-source relational database management system integration with AgencyAnalytics
Sync Your Data Warehouse With Your Reports

Connect BigQuery Data to Client Dashboards in Seconds

Use the Google BigQuery connector to bring in large-scale datasets or blended data models your analysts already manage. Agencies eliminate the time spent recreating insights for client reporting and make high-volume, complex data accessible in a visual, client-ready format.


Connect Google BigQuery instance to your client reports & dashboards
Enterprise-Grade Reporting Without the Overhead

Pull Redshift Metrics Directly Into Live Dashboards

For marketing agencies managing enterprise clients or product-led growth data, the Amazon Redshift connector turns internal metrics into client-friendly visuals. Keep high-value stakeholders informed without building custom BI dashboards from scratch or syncing CSVs across tools.


An example of a client report using the Amazon Redshift database connector
Flexibility for complex data needs

Integrate PostgreSQL Metrics into Client-ready Dashboards

Connect PostgreSQL to bring custom datasets directly into AgencyAnalytics. Whether you’re tracking niche KPIs or blending multiple data sources, the connector gives you precise control over the metrics you surface. Present your internal performance data alongside campaign results in one clear, unified reporting view.

A screenshot showing to connect PostgreSQL as a database connector to AgencyAnalytics for easier client reporting and data analysis.
Bring Everything Together

Sync Data From Custom Databases With Your Marketing Metrics

Establish a seamless database connection and process data from internal systems alongside live campaign results. Whether you’re pulling Google BigQuery data, running a custom SQL query, managing Redshift data warehouses or multiple SQL databases, create dashboards and reports that reflect the full data flow—no more siloed insights.


Amazon Redshift example of inputting custom data

Break down silos and bring all of your client’s data into the conversation.

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

Paint a complete picture of your client’s marketing performance by combining live data, internal metrics, and white labeled visuals in one place. Share insights through on-brand dashboards or convert them into polished reports in just a few clicks—no extra formatting, no versioning headaches.

Track performance across Google Ads, Facebook, LinkedIn, Google Analytics, and more—all from one centralized dashboard. 

With 85+ marketing platform integrations, agencies monitor every channel, client, and KPI in a single view. Combine native data with custom metrics to simplify workflows, improve transparency, and reduce back-and-forth.

Create tailored marketing dashboards and reports that spotlight exactly what clients care about. Use the intuitive drag-and-drop editor to drop key metrics into fully customizable layouts—no design skills or dev help required. 

Highlight your marketing agency’s impact with clear, visual insights delivered through one streamlined reporting platform.


An example of the client-facing marketing report templates in the AgencyAnalytics automated marketing reporting platform

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Impress clients with fully branded dashboards and reports—no mention of third-party tools. Add your marketing agency’s logo, colors, and custom domain to create a seamless client experience. 

White-label client reporting reinforces your brand’s authority while keeping clients focused on the marketing metrics that matter.


Create custom goals that align with each client’s objectives and track progress directly in their dashboard. Add annotations to highlight key wins, campaign changes, or milestones—making it easy for clients to understand what’s driving results. 

Clear, visual progress tracking builds trust and keeps everyone focused on outcomes, not just data.

Whether you’re building a Google Ads dashboard or syncing a new integration, our support team is ready to jump in—fast. Live chat is available 24/5 with under 3-minute response times and a 95%+ satisfaction rating. Get expert help exactly when you need it, without the wait.

You care about your client’s success, we care about yours.


An example of how to add your marketing agency’s branding to customizable marketing reporting software

FAQs About Database Connectors for Client Reporting

Still have questions about how to use database connectors? Don’t worry—we’ve got you covered. Here’s everything you need to know to pull data from multiple sources, track your core metrics in real time, and create Looker Studio reports that showcase your marketing performance across every channel.

  • AgencyAnalytics connects to MySQL, PostgreSQL, and Amazon Redshift with a host, a port, the database name, and a user with read permissions on it. Google BigQuery works from Google’s own permissions, with BigQuery Job User on a project and BigQuery Data Viewer on the data you query. Full steps are in the database connector guide.

  • AgencyAnalytics connects to MySQL, PostgreSQL, Google BigQuery, Amazon Redshift, and Snowflake. Each database widget is driven by a SQL query you write.

  • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.

  • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.

  • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

  • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

  • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

  • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

  • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.