Table of Contents
QUICK SUMMARY:
Reporting on Facebook doesn’t need to be complicated to be effective. It needs to provide insights on what’s resonating with the target audience, what’s trending, and what needs to change.
A clear, client-friendly Facebook analytics report can be created in 5 easy steps.
Some of the core metrics agencies should include in their Facebook analytics reports include: Impressions, reach, engagement rate, and follower growth.
It’s possible to use automation to track Facebook performance without rebuilding or re-explaining the report every month. In this guide, we'll show you how.
If you’ve ever sent a Facebook report and immediately gotten a follow-up asking “so… what does this mean?”, the problem isn’t the data—it’s the presentation.
Facebook gives you plenty of numbers, and exporting them from Meta Business Suite is easy. But turning them into something clients understand, trust, and use? That’s the hard part, especially when you’re juggling multiple pages, accounts, and clients.
This post breaks down how to build a Facebook analytics report that’s clear, useful, and repeatable. You’ll learn which metrics matter, how to create the report, and why busy agencies rely on templates and automation to save time without sacrificing insight.
Why Facebook analytics still matters in 2026
Facebook has been declared “over” more times than we can count, but it still shows up in media plans and analytics reports for a reason. It has history, and that history matters.
Years of Facebook page analytics make it easier to see what’s actually changing over time, not just which post popped off last Tuesday. That kind of context is hard to replace and still useful in 2026, especially when social media strategies need to hold up longer than a single campaign.
With over 1 billion daily active users, Facebook is by far and away one of the most active and engaged communities on the planet. It is key to a number of important aspects of business if you want to achieve success. Building and understanding an audience appropriate to your business, boosting google rankings, shaping your brand’s reputation among potential customers, increasing and maintaining engagement and demonstrating social clout are a few motivations among a seemingly endless list of reasons to utilise the platform.
Sam Yielder, Paid Media Executive, Squidgy
The downside? There’s a lot of it. Facebook Insights and Meta Business Suite give you all the numbers: posts, videos, impressions, reach, comments, and audience data. All useful. All easy to drown in.
A Facebook analytics report brings all of that together. It helps teams see what’s resonating with a target audience, how organic reach and engagement are trending, and where it’s worth adjusting strategy.
So yes, even in 2026, Facebook still has a lot to say. You just need to listen to the right parts.
Agency tip: New to socials? Check out our guide to social media reporting and social media analytics ultimate guide for a quick rundown of what matters.
Key metrics to include in Facebook reports
Not every Facebook metric deserves a spot in your report. The ones below give enough context to understand performance without forcing clients to dig for meaning.
Total impressions: How many times posts or ads were shown (including repeat views).
Reach (organic and paid): How many people saw the content and how visibility is shifting over time.
Engagement metrics: Likes, comments, shares, saves, and clicks across posts, showing how users interact with the content.
Engagement rate: Engagement measured against reach or impressions to add context to raw interaction numbers.
Follower growth: How the Facebook page audience is increasing over time.
Follower growth rate: The speed of audience growth, not just the total number.
Post reach: How far individual page posts travel in feeds.
Post metrics: Performance of specific posts, including static images and video, to identify what formats work.
Audience demographics: Age, location, and other data tied to who’s engaging with the page.
Video performance: Views, watch time, and completion rates that show how video content is performing.
When looking at Facebook metrics it’s important to prioritize them based on the KPI’s that are important to your company. For example, an ecommerce brand will be hyper focused on CPP (cost per purchase) and ATC (add to carts) whereas a local restaurant that is just in the midst of launching may be looking for impressions and reach for awareness purposes. Always take a look at your business and what is the number one thing that will help move the needle forward based on its current standing.
JC Polonia, Founder, Digitality Marketing
For a deeper dive into these metrics and how to interpret them, check out our full guide on Facebook metrics.
How to create a Facebook analytics report: 5 easy steps
Putting a Facebook analytics report together is fairly straightforward. Making sure it doesn’t trigger a follow-up email asking for clarification is the harder part.
Here’s how to create a Facebook report that wows clients in five easy steps:
Step 1: Connect Facebook data sources
Start by connecting your Facebook account to the AgencyAnalytics Facebook reporting tool & analytics dashboard. Once connected, Facebook page analytics sync automatically, including impressions, reach, engagement metrics, post metrics, audience data, and follower growth.
There’s no need to export data from Meta Business Suite or manually pull reports for individual pages. Everything updates automatically—so your analytics reports stay current without someone having to remember when they last refreshed the data.
Agency tip: Managing more than just Facebook? AgencyAnalytics social media reporting tools for agencies keep Facebook, YouTube, and Instagram metrics in one place, where they’re easier to manage.
Step 2: Set up a report template or start from scratch
Most agencies start by setting up report templates simply because it makes life easier. Templates speed things up, keep reports consistent across clients, and already include key metrics like engagement rate, follower growth, post reach, and total impressions.
Starting from scratch makes sense when a client needs a more tailored view or when Facebook reporting is part of a bigger social media strategy. Either way, the AgencyAnalytics automated marketing reporting platform lets you reuse layouts and scale reporting across accounts, so your clients don’t have to relearn a new format every month.
Step 3: Determine actionable insights
This is where the Facebook analytics report shifts from data to interpretation. But it’s also where things can get messy.
Remember, you don’t need to analyze everything. You just need to look at the data in a way that makes patterns obvious. Compare date ranges, zoom in on specific posts, or check how a campaign performed over time.
That’s often enough to answer the questions clients already have in mind:
Which page posts are actually pulling their weight?
Is audience growth moving or stuck?
Is organic reach trending up, down, or flat?
Agency tip: Keep insights pointed. Three clear takeaways that lead to a decision are more useful than a long list of observations that don’t go anywhere. Clients want to know why it matters and what happens next, not a tour of every chart you reviewed.
Step 4: Customize and white label the report with client branding
Once you’ve locked in the insights, make the deliverable feel like your agency built it—not something pulled from a template with third-party branding. AgencyAnalytics white label features give you control over logos, colors, and even the login URL, so the entire experience reflects your agency’s identity.
Step 5: Schedule and share your report
This is where automation earns its keep. Facebook analytics reports can go out on a set schedule—weekly, monthly, or tied to campaign milestones.
Once delivery is automated, reporting stops being a manual chore. Reports land on time, every time. Deadlines don’t depend on memory or calendar nudges, and your team stays focused on the work that actually moves performance forward.
Agency tip: Some agencies give clients limited visibility between reports. Our live Facebook dashboard for performance tracking lets them check page analytics as needed, without every “quick look” turning into a new reporting task.
Stuck on something? The AgencyAnalytics help center for support and tutorials has guides for Facebook metrics and more advanced setups.
How to automate and streamline Facebook reporting
As client lists grow, Facebook reporting isn’t hard because of the data. It gets hard because of repetition. The same reports, the same deadlines, the same questions, month after month.
Automation smooths that out, not by changing what you report, but by changing how often your team has to touch it. When the process stays consistent, reporting becomes something you review instead of something you rebuild—and that’s what keeps things moving as your agency scales.
Facebook analytics report templates for busy agencies
Once a Facebook analytics report is set up, the goal is simple: never rebuild it again.
That’s where templates come in. They give you a solid base to work from without bloating the report or forcing you to explain the layout over and over again.
Here’s exactly what’s included in the AgencyAnalytics Facebook analytics report template:
Customizable cover page: Set the tone with your branding upfront, then carry it through the entire report so it feels intentional, not slapped together.
Monthly report summary: The high-level view clients actually read. What happened, what moved, and where things are headed next.
Post analytics: A breakdown of every page post for the month, including reach, clicks, likes, shares, comments, and reactions, so it’s obvious what content is pulling its weight.
Page likes and audience demographics: Tracks follower growth over time and shows who’s actually engaging, not just how many people clicked follow.
Facebook engagement: Rolls engagement metrics into clear visuals that make interaction patterns easy to spot.
Facebook reach: Separates organic and paid reach to show how visibility is growing and where ads are doing the heavy lifting.
Stop rebuilding Facebook reports and spend more time on actual analysis. Try AgencyAnalytics for free and see how much faster Facebook reporting gets when the setup doesn’t slow you down.
Impress clients and save hours with custom, automated reporting.
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Log inFinal thoughts
When reports are easy to read and stop shape-shifting every month, patterns jump out faster. You’ll see what’s working, what’s slipping, and what’s worth doubling down on next. And that holds whether you manage one Facebook page or fifty.
Solid metrics, a repeatable structure, and a report you don’t have to Frankenstein together every month make a real difference. Nail those, and Facebook analytics stops being a box to check and becomes something your team can actually use to make decisions, adjust strategy, and prove what’s working.
Written by
Kali Armstrong is a freelance content writer with nearly a decade of experience crafting engaging, results-driven copy. From SEO blogs to punchy short-form pieces, she combines strategic insight with authentic messaging to captivate audiences and drive results.
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