Most reporting platforms don’t have the ability to include data from all components of a digital campaign. It was important for us to be able to measure and report on SEO, socials, paid search, CRM (leads), email marketing, and so on. The ability to do this and collate all the data in one central report is critical for our clients.
The Client
Based in Perth, Western Australia, Digital Hitmen is a marketing agency full of creative, analytical, and strategic thinkers. Founded by Brad Russell in 2016, their team is passionate about helping clients scale their businesses online. Digital Hitmen helps clients achieve their marketing goals by maintaining focus on a core list of services: SEO, paid search, web design, and social media.
In the last two years, they’ve been awarded a number of local and international SEO awards and have been shortlisted for even more, including the SEMrush Search Awards and Global Search Awards. Digital Hitmen’s impressive customer support services also landed them The Australian Achiever Award for customer service excellence.
We’re not a full-scale agency that promises the world and underdelivers. We create tailored digital marketing solutions that provide real, sustainable results. With transparent client reporting, we ensure that we have the highest retention rate of clients in the SEO industry.
The Challenge
Digital Hitmen quickly grew from a single employee to a team of 20+ in the space of just 7 years. With an emphasis on search marketing, it was important for them to maintain exceptional SEO results for every client, both new and existing.
As such, scalability was the primary challenge they had to overcome. They needed more time to find and train high-quality staff dedicated to helping their clients thrive. An internal training program gave each team member the opportunity to upskill in all areas of search, but manual reporting was impacting the time available to learn and grow as a team.
Collating data from Google Analytics, SEMrush, various social channels, and other platforms was extremely tedious. This process not only took far too long and wasted valuable resources that could be spent on actual SEO, but the reports also lacked professionalism.
The Solution
To execute their vision of becoming the trusted guide for businesses seeking online success, Russell knew they needed to find a client reporting software. He realized that a new reporting system would streamline their reporting processes and open up more time to focus on the ever-changing world of search engine optimization.
They also wanted a platform that maintained their agency’s professional standards, moving away from the manual reports generated in Microsoft Word. The platform they chose needed white labeling capabilities and clean dashboards to effectively showcase their seven years of success in the industry.
Without our entire team sharing one common goal (to become Perth’s best SEO agency), we wouldn’t have grown as fast or as successfully as we have. It is a steadfast commitment to continually up-skilling and providing clients with the best possible results that has enabled us to come this far.
The Result
Within the digital marketing community in Perth, there are a few agency owners who meet regularly to share tips and insights. It was at one of these meet-ups that AgencyAnalytics was recommended to Russell by another agency owner.
Although Digital Hitmen says it was “extremely easy to set up AgencyAnalytics,” their team also tapped into the expertise offered by customer support via live chat whenever they got stuck. In particular, the training modules were particularly helpful as Digital Hitmen added newly released integrations to dashboards and reports.
With the time they won back from their old reporting processes, Digital Hitmen focuses on training to stay at the forefront of the latest search trends. Additionally, their clients love seeing a complete breakdown of the data that’s meaningful to them, making more informed business decisions about their marketing efforts.
Having used AgencyAnalytics in my digital agency for over 2 years, I couldn’t recommend it highly enough. It is easy to set up, has a huge range of integrations, their customer support is great, and it does exactly what it promises to do. Using this platform has allowed us to scale as an agency and provide more professional reports for our clients.
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