California-based digital marketing agency, Raincross, has served clients across the United States since 2013. Their team of 9 looks at a combination of data and customer personas to deliver successful marketing campaigns for 129 clients.
Watts believes that many agencies spend too much time figuring out what algorithms are doing and lose focus on what their clients actually want. To overcome this, Raincross has set themselves apart from competitors with a two-part approach: analyzing customer data and understanding the customer journey.
This approach has helped them apply their marketing techniques across various industries including real estate, law, government, and healthcare.