Kevin Watts,
President of Raincross

Keeping up with client growth was always a challenge for the Raincross team. They needed a platform that would help them scale their clients’ businesses and visually communicate the value their agency was bringing. 

As an agency that gets the majority of its clients through referrals, maintaining the agency’s reputation and strengthening client relationships is crucial to Raincross’ growth.

Their team relied on a combination of spreadsheets and PDF files to present results to their clients–a process that was costing them time and impacting their image.

They were searching for a platform that would assist in developing strong communication with their clients. 

Raincross has significantly reduced the time and effort spent on creating reports by using AgencyAnalytics. They no longer have to scramble and gather data from various sources before their client meetings. With AgencyAnalytics, they now build reports quickly and easily, making it a breeze to communicate important information to their clients.

The time savings helped them work on new strategies to boost their clients’ campaigns and clearly show off their results. 

Some of those strategies included testing out new integrations they discovered from the 80+ marketing platform integrations available at no extra cost on AgencyAnayltics. 

Because Raincross strives to treat every client as a person and not just a number, they now spend more time maintaining customer relationships and less on reporting as they scale their agency. 

Raincross’ clients would often ask about specific metrics and data points, and now they’re able to provide custom reports to those who ask for them–in just ten minutes.  

Watts also says the benefits of AgencyAnalytics goes beyond their clients and trickles down to his employees. Spending less time on reports means their team can go home a little earlier to their families instead of putting in late hours to prepare for a client presentation the next morning.