Time is money. If you’re an agency owner you need to be investing your hours in growing the business and you can’t do that if you’re in front of your computer all day manually taking screenshots for reporting.
The Client
WSI eStrategies was founded in August 2014 by Mark Jamieson and his business partner, Kimberly Archambault. It was just the two of them for the first 2-3 years as they steadily grew the business. They now have a team of 8 located in Ottawa, Canada.
Their agency focuses on web development services, SEO, and paid search to create the ultimate digital marketing strategy, something Jamieson refers to as “The Digital Marketing Holy Trinity.”
It was also important for them to be transparent with their clients. And that meant delivering solid marketing reports that didn’t cost them too much time, money, or resources.
We always want to present something that is tangible to our clients. Something that will actually produce results based on a budget that they have. Our success rate is massive, we’re an award-winning agency, and we’re confident in what we’re doing because of our structured approach.
The Challenge
Jamieson began to notice that the amount of time and money spent on preparing manual reports for their clients was just too high and not very scalable. In fact, they were spending at least 40 hours a month analyzing and preparing detailed reports for their clients.
He quickly realized that they were losing valuable hours that could be spent working on client campaigns and improving the day-to-day operations of their own business.
Our biggest struggle was reporting. It was manual and it just felt all over the place. It felt like nothing talked to each other. We had previously tested other tools on the market but they were not intuitive or took time to set up. Often both. And that’s where AgencyAnalytics really came in to help us.
The Solution
Jamieson solved his agency’s major inefficiency—tedious manual reporting—by bringing in automated reporting from AgencyAnayltics.
Their team now uses intuitive dashboards every day to keep an eye on client campaigns. With over 80 integrations that are easily connected to their client’s campaigns, they manage everything in one place. Their detailed white-labeled client reports generally include 17 sections that include specific metrics covering SEO, PPC, social media, and more.
Jamieson says AgencyAnalyitcs is a tool in their arsenal that helps set them apart from competitors. It not only saves them time every month but also empowers them to optimize campaigns and make recommendations to their clients.
Time is a valuable and costly commodity. The less time we spend on creating and generating reports means more time we can invest into the client’s marketing campaigns. As long as a client keeps seeing the value in ROI, they are a client for life.
The Result
For Jamieson, it’s simple mathematics. The amount of time their agency saves on building reports, accumulating data, running scans, etc., means they can now allocate more time to provide successful strategies for their clients.
Since implementing AgencyAnalyitcs, WSI eStrategies has improved client management while saving thousands of dollars. Their churn rate is down and client performance is up. It’s a win-win for them and the clients they serve.
All of our project managers work in AgencyAnalytics to look at the data and trends. From Keywords to Traffic, AdWords performance to conversions, Core-vitals and social, it’s where we live every day.
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