A Customer Story with the Director of NetSixtySix, Tom McVey

The Client

NetSixtySix are a Manchester-based website design and development agency, specializing in producing websites from design to development.

The Challenge

Manual Reporting Lead to Human Errors

Monthly reporting for NetSixtySix was a laborious task with multiple employees spending far too much time manually inputting client data from several data sources such as Google Search Console, Google Analytics, Google My Business Insights, Facebook Ad Insights and Google Adwords.

These reports lacked transparency and human error was a regular occurrence.

The Result

Initially, we had a team of up to 5 employees creating manual reports, since the integration of the AgencyAnalytics platform, this time has been freed up for more profitable tasks.

In addition to the free time, we have also found it quicker and easier to train new members of the team to create visual and customer-focused digital marketing reports. In summary, we have improved workload efficiency, lowered business costs and improved client retention rate, which is everything a business looks to achieve.