Email Marketing Report Template for Faster, Client-Ready Reports

If no one is opening your emails, then you’re going to need to make adjustments to your strategy. Email marketing report templates displays email marketing metrics such as the overall email open rate for your campaign. The open rate is calculated based on the total number of individual opens divided by the total number of email subscribers and is one of the simplest ways to show how your email marketing strategy is effective.

If you aren’t getting a high open rate, it could mean that you need to write better subject lines or maybe you're sending too many emails. It's an important metric to watch!

Click-through rate (CTR) is another essential KPI to track in an email campaign report. Simply put, it tells you the click rate of how many people clicked through the emails you've sent. If you’re doing things right, you’ll have a call to action (CTA) built into the body of the email which encourages a click.

If you’re getting a low CTR, maybe there’s something wrong with the content of the emails you’re sending, or your CTA isn't clear enough. Take this information and use it to discuss creative strategies moving forward, such as ways to potentially increase conversion rate as part of their campaign performance. Perhaps your agency is noticing a high bounce rate after clicking the CTA. This is a great opportunity to discuss potential strategies like improving website content or making clear promises in the email marketing campaign.

While it's not the goal of every email, many are meant to point the user to your client's website. If you're using Google Analytics, plug in the integration to track how much traffic your clients’ sites are getting. A dedicated Google Analytics report template is available for more granular marketing metrics. This template gives you important website data straight from Google, like the number of web sessions and conversion rates earned as a direct result of your email campaign strategies. You just need to be sure you're setting up UTM parameters with each email you send out.

Use this section of the report to give your clients an idea of how successful both your email strategy and overall digital marketing strategy are. When you can see things like goal completions and revenue earned directly from email campaigns, you also help your client see the importance of investing in a diverse set of marketing strategies. Even segment the Google Analytics data to build a full web analytics report or local SEO report.