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IntegrationsMailchimp

Mailchimp Reporting Tool

The Mailchimp reporting tool provides key insights into email campaign performance. Track open rate, click-through rate, and conversions to help your clients improve their email strategies.
Automated Mailchimp Reports

Bring Mailchimp data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Monitor Performance

Track open rate, clicks, unsubscribes and more per email campaign and average overall

Explore Lists

Analyze list engagement by looking at individual subscriber behavior

Prove Your Value

Show your clients exactly how you're driving list growth and engagement over time

Optimize Campaigns

Compare open and click history for advanced optimization

Current and Historical Performance Data

Monitor Email Campaign Performance

No more digging through multiple screens to find your data! Monitor the performance of all your client's campaigns and their combined campaign metrics in a single dashboard. Review email opens, link clicks, unsubscribes, audience growth, and more at the individual and overall campaign level.

A sample Mailchimp report chart
Metrics Explorer

Explore All Available Mailchimp Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Date
    • Emails Sent
    • Recipient Clicks
    • Recipients Clicks
    • Subscribers
    • Unique Opens
    Analyze the growth and engagement of your client's Mailchimp audience
    Live Mailchimp Client Dashboard
    A screenshot of a customized email campaign report
    A sample Mailchimp open rate chart
    An example of some of the most important Mailchimp KPIs and Metrics

    Examine Your Audience

    Analyze List Growth & Engagement

    Show your clients precisely how their subscribers are growing over time, and just how active those subscribers are. Report on open rates, click rates, and more by list as well as for your client’s audience as a whole. Track audience quality by monitoring rating across individual subscribers, lists, and audience as a whole.

    Analyze the growth and engagement of your client's Mailchimp audience

    Impress clients with "up to the minute" Mailchimp data

    Live Client Dashboard

    Clients love seeing up to the minute "open" and "click through" data on campaigns that have just been sent. But often it doesn't make sense to give them access to your actual Mailchimp account. Let them watch graphs populate in real time inside of our white labeled dashboard featuring YOUR branding.

    Live Mailchimp Client Dashboard

    Custom, automated reports tailored to each client

    Customized Mailchimp Reports

    Configure automated email marketing reports with the metrics that matter most to each individual client. Craft a high level overview for certain clients, and a detailed analysis with custom commentary for others.

    A screenshot of a customized email campaign report

    No more boring bar graphs from Excel

    Gorgeous Full-color Charts & Graphs

    "Wow" your clients by breaking down their Mailchimp data into beautiful, full color charts and graphs. Our dazzling charts not only catch your client's attention, they also present information in an intuitive "at-a-glance" format.

    A sample Mailchimp open rate chart

    Clicks, Opens, Audience Growth, and Total Revenue

    Key Mailchimp Metrics

    Craft client reports with the most critical, industry standard email marketing data points. Showcase month over month audience growth, total revenue, and measure clicks and opens at a list, individual campaign, and average overall level. Impress clients with detail down to the individual subscriber level.

    An example of some of the most important Mailchimp KPIs and Metrics
    Joshua George Founder Click Slice Headshot

    Joshua George, Founder

    ClickSlice

    Winningbacktimeallowstheteamtofocuslessondoingadmintasks,andfocusonclientcampaigns.Savingthistimehasbeenmassiveforus,asnooneiswastingallthosehoursonreportinganymore.

    Import Mailchimp performance data and combine it with metrics from 80+ platforms and Google Sheets. Track campaign impact, channel-specific KPIs, and client goals—all from a single dashboard.

    More context. Less chaos. One complete view.

    Example of Available Marketing Integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Use built-in tools to turn email and cross-channel metrics into interactive dashboards your clients can follow. No BI tools. No spreadsheets. Just actionable insights presented clearly.

    Smarter decisions start with smarter visuals.

    Examples of data visualization widgets inside AgencyAnalytics client reporting software
    Bryce MacCabe Entrata

    Bryce MacCabe, Director of Digital Marketing Services

    Entrata

    AgencyAnalyticspresentsasignificantupgradetoourprevioussolution.Thenewreportingismuchmorepowerfulandprovidesdetailedandtailoredinsightstohelpusmakebetterdecisionsinformedbydata.

    FAQs About Mailchimp Reporting for Marketing Agencies

    Still have questions about Mailchimp reporting? You’re in the right place. Get quick, actionable answers tailored to marketing agencies managing multiple clients and email campaigns.

    Agencies should track open rates, click-through rates, unsubscribes, bounce rates, list growth, and revenue per campaign in a Mailchimp report. These metrics help assess how well email campaigns are performing and highlight what’s driving audience engagement. To provide broader context, agencies often include metrics from other integrated platforms to show how email supports overall marketing outcomes.

    The best Mailchimp reporting tool for marketing agencies is AgencyAnalytics. Built specifically for agencies, it automates Mailchimp reporting, supports white labeling, and connects to 80 other data sources including Google Analytics, Google Ads, Facebook, and more. Agencies use it to build unified marketing reports that combine email performance, web analytics, and channel-specific insights—all in one place.

    Yes, agencies use purpose-built tools to automate Mailchimp reporting by syncing campaign data with their reporting software. Once set up, reports are scheduled and updated automatically, freeing teams from repetitive manual work. This approach streamlines reporting workflows, ensures consistent data accuracy, and gives clients real-time insights into their email marketing results.

    Agencies white label Mailchimp reports by customizing visual elements like brand colors, logos, login URLs, and report templates. This ensures every client-facing report reflects the agency’s identity, builds credibility, and delivers a consistent, professional experience.

    To create a custom Mailchimp report, agencies drag and drop visual widgets tailored to their clients’ goals. Reports are fully customizable and integrate data from 80 platforms, enabling agencies to pair email results with web traffic, paid ads, and SEO performance to show the full picture.

    Agencies report on Mailchimp data across multiple clients by centralizing data collection and using scalable reporting tools. Each client gets their own dashboard and reporting template, while all reports update automatically. This approach saves time, reduces errors, and lets agencies manage dozens of client reports without increasing overhead.

    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

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