Local SEO Report Template for Easy, Insightful Tracking

When it comes to a local SEO report template, the cover page is your first opportunity to underscore the value that SEO agencies bring to their clients. Use the Report Cover and Section Design Customization Feature to choose a background color or upload a custom image that aligns with your agency's branding—then pull your design concept through the entire report, page-by-page. Customize title and image widgets to enhance this branding cohesion even more.

Once a design proves successful, save it as a template. This expedites the creation of future reports and guarantees a uniform brand representation across all client communications.

The importance of a well-designed cover and section pages extends beyond their immediate visual impact. It lays the groundwork for the client, preparing them for the quality insights and actionable recommendations. It serves as a testament to your agency's commitment to thoroughness and excellence, reinforcing client relationships.

Want to add a narrative to your report template? Consider attaching an executive summary to your report. This gives clients an overview of their campaigns before they dive into the data and helps provide context so that clients know what improvements to look out for in the following pages.

Many clients don’t have the technical local SEO knowledge to grasp what’s most important–so your agency uses this section to tell them what the report contains and why it matters. The introduction in your local SEO report should provide:

• A thorough overview of your local campaign goals and KPIs

• What you’ve completed in the past period

• A summary of your results

Focus on your actions and your key results. For instance, this is where you’d highlight your major successes, like local organic traffic increased by X% generating X amount of new leads. This is also a great place to include any competitor analysis notes to showcase how your agency is helping them stay ahead in the search engines.

End your report summary outlining the next steps and projects you’ll tackle for the following reporting period.

The Overview section of your local SEO report template is just what the name suggests: it shows a birds-eye view of your client’s local campaign KPIs. This template includes:

• Google local ranking changes

• Organic sessions and their geographic breakdown

• Google My Business Searches, Views, and Clicks

• Traffic sources (whether they came from Social, Organic Search, Direct, etc.) to see how your local SEO is contributing to the overall picture of your client’s web traffic

The local SEO overview essentially shows how much local traffic is coming, from where, and whether it’s increasing or decreasing over time. This section provides a quick summary of overall performance before going into the detailed areas of the report.

Your local SEO rank tracker lets you know whether your local search strategy is effective. Keyword ranking is an integral part of your report because it clearly shows how you’re improving your clients’ local results on the SERP.

Keyword ranking reports are a great way to show clients how they stack up against competitors in the SERPs. Highlight which keywords are ranking and where, and showcase the search volume to understand the traffic potential from each keyword. Use this data to adjust your keyword strategy and ensure your agency is bringing in enough keyword-focused traffic to your client’s website.

Want to add data to highlight local Google Ads performance? Use the drag and drop editor to customize the template to meet your client's exacting needs. It's that easy!

Setting up backlinks may be a slow-going process, but it’s essential to show progress over time for client retention. Luckily, keeping track is easy with the backlink manager tool, which is also summarized in your Backlinks Summary section.

The backlinks Summary section of your local SEO report template lets your clients know that you are working towards increasing their online presence. This section shows the number of backlinks you gained and lost for your local clients in the previous month, the quality of your links, and the top anchor texts.

If your agency specializes in link-building services, check out the link building report template, which dives even deeper into this strategy.

Running regular site audits is an important part of maintaining a healthy, SEO-friendly website for clients. Including this section in your report assures clients that their website’s SEO health is in good hands.

Integrating data sources from an SEO audit tool, like Semrush, Ahrefs, Moz, Google Analytics, Google Search Console, and Google Lighthouse highlights the progress made as you address technical SEO errors, improve your clients’ audit scores, and prioritize SEO optimizations.