Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
SolutionsSEM Reporting
track search performance

The SEM reporting platform built for campaign clarity

Stop switching between platforms or exporting endless spreadsheets. AgencyAnalytics pulls your clients’ SEM data into one dashboard. Automate client reporting, and focus your time on strategy, not screenshots.
An illustration of a person from a marketing agency using the AgencyAnalytics SEM reporting platform
Michael Wisby

AgencyAnalytics helps us focus on forward-thinking strategies instead of spending hours on what has already happened!

Michael Wisby

Two Trees PPC

ClearSEM reportsthat showcase the impact of your search strategy

Present the full scope of your search engine marketing efforts with polished, data-rich SEM reporting. Strengthen retention, build trust, and clearly communicate the ROI your agency delivers—across every channel and search campaign.

Streamline your agency’s PPC reporting and monitor crucial KPIs for all your clients across diverse PPC channels. Analyze various metrics such as clicks, impressions, ad spend, campaign costs, CPC, conversion rate, and more. 

Experience real-time updates for all your marketing data, ranging from campaign-level insights to individual ads and keywords. With just a single click, present stunning visualizations of essential metrics, enabling you to showcase your agency's comprehensive PPC performance to clients effortlessly.

Simplify your agency's SEO monitoring with an automated reporting tool designed specifically for agencies. Gain real-time updates on crucial metrics such as backlinks, keyword rankings, website analytics, and SEO site health, all conveniently accessible through a single dashboard. Connect data across multiple marketing tools like Google Search Console and Google Analytics in one single report. Impress your clients by showcasing the progress of their SEO campaigns and the enhancements in their search engine result page (SERP) rankings. 

With an automated SEO agency tool, tracking, monitoring, and reporting relevant data are a breeze, enabling you to efficiently demonstrate the value of your SEO efforts to clients with ease.

Clients aren't necessarily marketers, and for many of them, it's easy to get overwhelmed by too many stats. Provide a live SEM dashboard or use a customizable SEM report template that offer a high-level overview of their Google Ads, Microsoft Ads, and other PPC campaigns side-by-side with their organic performance. It's like combining PPC reports with SEO data all in one place!

Customize your report templates to highlight only the most important KPIs. Convey just the right amount of marketing data to keep your clients informed but not overwhelmed with all the things they need to know.

Dive into performance data with automated SEM reporting software. Gather all the data you need in one place, then dissect every piece of the search marketing puzzle to uncover the combination of pages, keywords, and search engines that perform best. From Google Ads to organic keyword rankings and Google Analytics traffic reports and beyond, bring everything about your clients’ search campaigns under one roof.

Combine organic and PPC marketing campaign data to demonstrate the impact of conversion-driven channels, highlighting the tangible value you bring to your clients’ businesses.

A screenshot of a sample PPC report created using the AgencyAnalytics PPC reporting software

SEARCH MARKETING ANALYTICS

Everything your marketing agency needs for streamlined SEM reporting

From setup to delivery, every SEM reporting feature is designed to save your marketing agency time and improve the client experience.

Pre-Built Dashboards

Launch SEM reports fast with ready-made templates for Google Ads, Bing Ads, and more.

White Label Branding

Showcase your marketing agency’s professionalism with fully branded SEM reports.

Custom Report Templates

Customize and schedule automated client reports to highlight the SEM metrics that matter most.

Expert Live Chat Support

Get help from a team of client reporting experts in under 3 minutes, available 24/5.

Turn SEM reporting into your agency’s competitive advantage

SEM reports should do more than deliver keyword rankings and ad spend. They should surface insights that optimize campaigns and prove ROI. With AgencyAnalytics, your team turns SEM and SEO data into powerful reports that highlight performance, spark smarter conversations, and build long-term client trust.

An illustration of a marketing agency using the client reporting software from AgencyAnalytics

Whether you’re pitching new business or renewing high-value contracts, polished SEM reporting gives your agency a clear edge.

With AgencyAnalytics:

  • Give prospective clients a snapshot of their current SEO site health

  • Build PPC and SEO demo dashboards in seconds

  • Add your logo, colors, and domain for a fully branded experience

  • Include goal tracking, benchmarks, and ROI insights that speak to your clients’ pain points

An example of the free SEO Proposal template using AgencyAnalytics SEO reporting software

No two clients run the same campaigns—or care about the same metrics. Build fully customized SEM reports and dashboards that surface what matters most to each business

  • Start from scratch or use pre-built templates for Google Ads, Bing, and SEO

  • Drag and drop widgets to showcase key SEM performance indicators

  • Set client access permissions for transparent, real-time visibility

With 85+ integrations, unify data from Google Ads, Microsoft, Ahrefs, Moz, Semrush, and more—all in one reporting platform.


An screenshot of the AgencyAnalytics reporting tool drag-and-drop report and dashboard editor

Manual reporting takes time away from PPC campaign and search engine optimization. Automate search engine marketing updates to keep clients informed and free up hours for strategy.

  • Schedule report delivery on a daily, weekly, or monthly cadence

  • Add insights and commentary to highlight campaign performance

  • Automatically send reports via email with zero manual effort

Report scheduling feature inside the AgencyAnalytics automated client reporting platform

Reporting tools should do more than collect data—they should elevate your search marketing agency’s strategic impact. With AgencyAnalytics, your team delivers smarter search engine marketing reports in less time.

  • Brand every report with white label features for a professional, on-brand experience

  • Add notes to highlight wins or strategic pivots in search engine optimization campaigns

  • Track progress toward client KPIs and clearly communicate ROI

An example of client performance reporting dashboards including KPI tracking using custom goals
Case Study

How Softline Solutions saves 591 hours a month with automated SEM reporting

What search marketing agencies ask before getting started with AgencyAnalytics SEM reporting tools

Get clarity on SEO and PPC reporting software features, functionality, and how AgencyAnalytics supports digital marketing agencies in delivering smarter, faster SEM reporting.

  • Yes. Save a report you've built as your own AgencyAnalytics template, then push it to a whole group of clients in one bulk action. Editing the template afterward also updates the reports already live, so a wording change reaches everyone at once. The bulk actions guide covers it.

  • Yes. AgencyAnalytics Benchmarks sets a client's metric against the median for their industry over the last 30 days and shows which quartile they land in. Put the benchmark graph on their dashboard or in the report you send. It answers the quarterly-review question of whether the numbers are any good.

  • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

  • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

  • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

  • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

  • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

  • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

  • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.