Transforming Generic ChatGPT Prompts for Marketing Into Power Prompts Using Proven Models

Welcome to the grand canvas of content creation, where the paints are words and the brushes are ChatCPT prompts, and your marketing agency’s imagination. It's a domain where storytelling still flourishes, influence blossoms, and creativity reigns supreme. Here, seemingly unrelated dots connect to form patterns that were invisible just a moment ago. 

Now, envision a tool that harnesses the power of artificial intelligence to generate engaging content that drives your agency’s marketing strategy. That tool is ChatGPT, or–at least–it can be with the correct prompts. ChatGPT (and other AI tools like it) is not just another instrument in the toolkit, but an ally; an accomplice in this grand marketing agency endeavor. 

At a recent seminar, one of the presenters compared AI to the digital camera. When photography first took over the image-creation world, many claimed that capturing beautiful images was now as simple as clicking a button. But, as any photographer will tell you, there is much more to professional photography than simply pressing a virtual shutter release. 

Like any tool, ChatGPTs effectiveness is determined by the skill and ingenuity of the individual wielding it. The ChatGPT prompt one provides to AI shapes the outcome, much like the chisel guides the sculptor's hand, or lighting influences the depth and richness of a photo.

The role of AI is to act as a co-pilot. This is how we are currently making use of it at the moment. I view technology, regardless of its level of sophistication or simplicity, as a physical extension of ourselves. 

Olu Ajanwachuku, CEO, GVATE LLC

In the hands of an expert marketer, a ChatGPT prompt isn't simply a request for content. It's an invitation to an adventure, a chance to spin the generic into the extraordinary, to turn the mundane into the magical.

AI and Magical may not be two words you would normally consider placing side-by-side, but stay with me as we journey through the process of turning generic prompts into power prompts. It’s like magic, but with the data to back it up. 

Why Generic ChatGPT Prompts for Marketing Aren’t Good Enough

When it comes to captivating the reader's attention and fostering engagement, generic ChatGPT prompts tend to create content that falls short. The language, appeal, and intrigue all tend to hover around a baseline level, never quite hitting the high notes that resonate with readers. It's like listening to a song with one long, flat note. Sure, it fills the silence, but it doesn't inspire, it doesn't pull at the heartstrings, and it most certainly doesn't command a replay.

Generic prompts lack the spark of creativity and influence that comes with expertly crafted, model-based prompts. They are the one-size-fits-all t-shirt in the fashion world–practical but unlikely to stand out on a runway. 

By contrast, custom prompts, crafted with the right combination of storytelling and creativity, are akin to a bespoke suit tailored perfectly to enhance the strengths and uniqueness of the wearer.

The biggest mistake agencies can make is relying on AI tools for the creative aspect of their work. The creative aspect of any marketing campaign should still be guided by an actual human being and not by a machine.

Olu Ajanwachuku, CEO, GVATE LLC

Where content is king and engagement is the kingdom, settling for generic prompts is a missed opportunity. Remember: we’re looking for both short-term and long-term gains.  While generic prompts may churn out decent content (sometimes) at volume, their lack of differentiation leads to a sea of sameness, blurring the lines between brands and messages. 

Meanwhile, those willing to invest in detailed, specific, and model-infused prompts are laying the foundation for a unique brand voice that stands out in the crowded digital landscape and leaves a lasting impression.

Different Ways to Modify ChatGPT Prompts to Improve Outputs

Before we get into marketing models specifically, keep in mind that it is only one of several ways to modify ChatGPT prompts for marketing to improve the results. Each of these elements–from clearly defining the AI’s role to asking for options to using marketing models–will layer upon the other, providing more direction and generating better outputs. 

Here are some elements to add when crafting your next ChatGPT Prompt: 

1. Define the Role of the AI

Defining ChatGPT’s role sets the tone and style of the output. Tell the AI the role it should play as part of the ChatGPT prompt. This could be a creative writer, a technical expert, a teacher explaining a concept to a student, a formal report writer, a social media marketing expert, etc.

2. Provide Context

Providing context guides the AI to a better understanding of the situation. This part of the ChatGPT prompt involves defining the ideal customer profile, the purpose of the text, or any background information that might be relevant. Include elements within the context section like the target audience demographics or psychographics, unique selling points of the product or service, or any ethical considerations you need to include as constraints.

3. Set Explicit Rules

Giving explicit rules further refines the AI's output. This includes instructions about format, length, style (such as writing in the AP style guide), or specific things to avoid. If you REALLY want ChatGPT to avoid something, use capital letters, such as “Do NOT use jargon or standard tropes.”  

This section of the ChatGPT prompt is also a great place to add any NLP (natural language processing) keywords you want to include, or whether or not the AI should provide relevant hashtags for social media posts. 

If you have a lot of rules, these can be listed as separate bullet points within the ChatGPT prompt.

4. Specify the Desired Format

If you want the output in a specific format like a bullet list, a dialogue, or a table, specify it in the ChatGPT prompt. This section typically includes the delivery method of the content, such as the social media platforms being used or if it’s being sent as part of an email marketing campaign.

5. Use Iterative Refinement

Ask the AI to generate multiple versions of the same output or refine and improve a previous one. Use a piggyback ChatGPT prompt to tell the AI what you liked and disliked about the results it provided so it works on improving the results. Example: "Write four more detailed versions of the following sentence: 'The best way to improve customer service is by understanding the unique challenges of current and potential customers and having access to complete customer details, including their purchase history.’

6. Score Outputs

When asking for multiple versions, add a request to the ChatGPT prompt to score the outputs it has provided and give the reasoning behind those scores. ChatGPT then evaluates and scores its results, which is helpful for iterative refinement, generating multiple versions, and providing guidance when selecting the best one. This should also be used as a self-check mechanism to improve the output quality.

7. Instruct Sentiment or Tone

Use the ChatGPT prompt to instruct the AI to write in a specific sentiment or tone, such as enthusiastic, serious, humorous, etc.

8. Use Proven Marketing Models

Ask the AI to incorporate well-established marketing frameworks in its responses. These models include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), or other similar methods. Using these models sets the structure and flow of the output, aiding in creating more persuasive and engaging content.

Remember, the exact impact of these strategies will vary based on the specifics of the ChatGPT prompt and what the AI has learned during its training. It may take some trial and error to achieve the desired output.

Additionally, there is exponential power in combining these prompts to turbo-charge ChatGPT’s results.  

Test everything. Invest in R&D like young agencies never have, and older agencies haven't had to since Web 2.0 and digital tools entered our marketplace. Learn how to input the best prompts and edit the AI output.

Bill Hipsher, President, Hurrdat

6 Examples of How Marketing Models Influence ChatGPT Prompts

Marketing models act as guiding frameworks that significantly enhance the output of ChatGPT prompts for marketing, providing a structured approach to information presentation. They offer a roadmap to navigate the vast possibilities of AI language generation, anchoring the responses to proven strategies that align with human cognitive processing and persuasive techniques. 

The primary benefits of using marketing models in ChatGPT prompts include:

• By incorporating these models into prompts, we instruct the AI to simulate a marketing mindset, resulting in strategically tailored responses to influence, engage, and connect with the intended audience.

• The value of these models lies in their ability to evoke specific cognitive and emotional responses from readers. They cater to different stages of the customer journey, enhancing the effectiveness of the generated content. 

• Marketing models help the AI convey information and do so in a way that resonates with human readers, turning simple messages into compelling narratives and transforming passive readers into active participants. 

• Using these models, we shift the AI's output from generic and information-heavy to more engaging, persuasive, and human-like.

Here are some examples of how to use messaging models to enhance ChatGPT prompts and the different outputs they provide. 

For this illustration, I used the same, fairly basic ChatGPT prompt template: 

You are an expert marketer with the perfect combination of persuasion, influence, and creativity. 

Write a 250-character Tweet highlighting the benefits of the AgencyAnalytics automated reporting platform to a busy marketing agency with 20 or more clients using the {Model Name} marketing model framework to create the messaging. 

Rules: 

• Do NOT add hashtags

• Do NOT add emojis

And here's how the responses changed based on the marketing or messaging model used.

Before–After–Bridge

The Before–After–Bridge (BAB) model is a storytelling technique rooted in transformation. It paints a vivid picture of: 

• A customer's world before using a product or service 

• The contrasting world after using it 

• A bridge between these two worlds using the product or service itself.

This model excels at clearly illustrating the benefits of a product or service and the transformation it initiates.

Embracing the BAB model as part of a ChatGPT prompt instructs the AI to follow a specific narrative pattern. It generates content that highlights change and transformation. This approach creates a compelling narrative arc and a clear and direct presentation of the value a product or service offers.

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Example ChatGPT Output Using the Before–After–Bridge Model 

Problem–Agitate–Solve (PAS)

The Problem–Agitate–Solve (PAS) model revolves around the concept of problem-solving. Initially, it identifies a problem that the audience is facing. Then it agitates that problem by emphasizing its impacts or implications. Finally, it introduces a solution to the problem, typically a product or service.

When ChatGPT is instructed to use the PAS framework, it zeroes in on the audience's pain points. It amplifies the urgency or seriousness of these issues before positioning the product or service as the perfect remedy. This approach ensures that the content resonates with the audience's experiences and needs, and strengthens the perceived value and relevance of the product or service offered.

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Example ChatGPT Output Using the PAS Messaging Model

Features–Advantages–Benefits (FAB)

The Features – Advantages – Benefits (FAB) model is a structured approach to product or service description. It starts by outlining the key features of a product or service, then explains the advantages of these features, and finally links these advantages to the benefits they deliver to the customer. 

Incorporating the FAB model into a ChatGPT prompt guides the AI to generate a detailed and systematic breakdown of a product or service. The AI first explains what the product or service is (Features), then outlines what it does better than others (Advantages), and finally, explains the value it offers (Benefits). This results in content that is comprehensive yet easy to understand, making it easier for customers to appreciate the value of a product or service.

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Example ChatGPT Output Using the FAB Framework

Attention–Interest–Desire–Action (AIDA)

The AIDA model is a linear journey that consumers embark on, beginning with gaining their attention, piquing their interest, creating a desire for the product or service, and finally prompting them to act, such as purchasing.

When you guide ChatGPT using the AIDA model in your prompts, it generates content that aligns with the customer's journey. This enhances the narrative flow of the content, ensuring it is captivating and guides the audience through to the desired action. 

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Example ChatGPT Output Using the AIDA Model

Picture–Promise–Prove–Push (PPPP)

The PPPP model is a strategic framework that first paints a Picture to capture the audience's attention, then makes a Promise to solve their problem, Proves the promise with evidence, and finally, Pushes the audience to take action.

Integrating the PPPP model into ChatGPT prompts results in engaging, persuasive, and action-oriented content. The model helps to craft a compelling narrative that addresses the audience's needs, backs it up with evidence to create trust, and encourages them to take the next step. 

Picture a world where you don’t have to spend hours cutting and pasting data into spreadsheets to create client reports. AgencyAnalytics brings that reality to life with automated, instant reports. Trusted by over 6,500 growing agencies, we deliver efficiency. Leave old methods behind and let AgencyAnalytics power your future. 

Example ChatGPT Output Using the PPPP Framework

Awareness–Comprehension–Conviction–Action (ACCA)

The ACCA model is a classic marketing communication model that outlines a sequence of stages a consumer typically follows in the buying process. 'Awareness' involves grabbing the attention of the consumer. 'Comprehension' is when the consumer understands what the product is and what it offers. 'Conviction' is when the consumer develops a mental acceptance of or preference for the product. Finally, 'Action' is when the consumer decides to purchase.

Instructing ChatGPT to utilize the ACCA framework as part of your prompts aids in producing content that guides the reader along the customer journey. Similar to AIDA, the content begins by grabbing attention, explaining the product or service, persuading the reader of its value, and finally encouraging a call to action. This leads to more effective and persuasive marketing content.

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Example ChatGPT Output Using the ACCA Marketing Model

Are all of those examples perfect? No. Are they each precisely 250 characters? No. Do they provide a better output that can be used as a starting point for refinement than a generic ChatGPT prompt? Definitely. 

To put it into perspective, this is the output when using a generic version of that prompt, without any of the qualifiers.

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Example ChatGPT Output Using a Generic Prompt

It’s not terrible. But it’s not great, either. 

Other Frameworks To Consider

By now, you should have a sense of how these popular messaging frameworks tailor the results of a ChatGPT prompt by giving the AI tool clear instructions on how to frame its response. 

If those don’t work for you, there are several others to consider, including: 

1. The 1–2–3–4 Formula for Persuasive Copy

2. The Approach Formula

3. Unique Selling Proposition (USP)

4. The StoryBrand Framework

5. The Value Proposition Canvas

6. The Six Principles of Persuasion by Robert Cialdini

7. The Hero's Journey

8. Reach, Engage, Activate, Nurture (REAN)

9. Star–Story–Solution

10. The 3 Reasons Why

11. Open Loops

12. A FOREST

13. The 4 C’s

14. The 4 U’s

Feel free to try versions of the prompts based on each marketing model available to find which ones fit your client’s brands and the target audience best. 

How To Infuse Marketing Models Into ChatGPT Prompts

Ready to get started infusing marketing models into your ChatGPT prompts? Here are some general steps to follow:

1. Understand the Model: Before integrating a marketing model into your ChatGPT prompts for marketing, it's crucial to understand the model and how it works. Each model has a different approach to structuring information or persuading an audience, and knowing these nuances will help you use the model effectively.

2. Identify Your Goal: What do you hope to achieve with your content? Whether raising awareness, selling a product, or educating an audience, having a clear objective will guide how you implement your chosen marketing model.

3. Structure Your Prompt: Once you understand the model and goal, structure your ChatGPT prompt accordingly. Break the model into its components and include them as separate points in your ChatGPT prompt. Make sure to guide ChatGPT through each step of the model, providing context and detail where necessary.

4. Use Engaging Language: To ensure your content is engaging, instruct ChatGPT to use clear language that resonates with your target audience. This might mean using specific jargon for a professional audience or a more conversational tone for a general audience.

5. Request Revisions if Needed: After receiving the initial output from ChatGPT, evaluate whether it meets your needs. If it doesn't, rephrase your ChatGPT prompt or provide more specific instructions to guide ChatGPT toward your desired output.

Star–Story–Solution Sample ChatGPT Prompt Instructions:

Here's an example of how you might instruct ChatGPT to use the Star–Story–Solution marketing model to create a blog post (that can easily be adjusted for other models). 

You are an expert content marketer with the perfect combination of persuasion, influence, storytelling, and creativity. 

To provide some context for this post: [EXPLAIN THE OBJECTIVE OF THE POST AS IF YOU WERE DRAFTING A CONTENT BRIEF]. 

Write the outline to suit the target demographic of [INSERT TARGET DEMOGRAPHIC].

Draft an outline for an in-depth and informative blog post to support the launch of [INSERT PRODUCT NAME] using the Star-Story-Solution marketing messaging framework. Do this step by step, showing your work and explaining why each section adds value to the post. Be detailed and descriptive.

Follow the Star-Story-Solution framework:

1. Star: Identify the product or service you want to promote. 

2. Story: Next, develop a scenario or problem relevant to the target audience that the product addresses. 

3. Solution: Lastly, illustrate how the product solves the problem or improves the situation presented in the Story. 

Follow these rules when crafting your response: 

• The final output should be clear and compelling, with simple, plain English

• Avoid jargon and tropes, and write in natural, human language.

• Use AP style capitalization and US English spelling

• Appeal to curiosity

• Do NOT use questions, question marks, or colons in the headings

Score each section in the outline on a scale of 1 - 10 based on engagement, relevancy, and authoritativeness. 

Use the following product information as the basis for the outline: [INSERT PRODUCT INFORMATION]

Try it for yourself. It may not be perfect out of the box, but it should give you a starting point to adjust and iterate, eventually creating a set of prompts that can apply to various client projects. 

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Summary and Key Takeaways

As we move forward in the era of AI-driven content creation, the key to unlocking the full potential of AI models like ChatGPT lies in our approach to guiding their output. As a marketing agency, you likely have a deeper understanding of marketing models than your average Joe.  Use this understanding to strategically craft prompts and transform how your agency utilizes AI in content and digital marketing. 

The journey from generic to refined prompts is not just a technical shift—it's a paradigm shift that could redefine the content marketing landscape.

Key Takeaways

1. Craft with Precision: The quality of ChatGPT's output is directly influenced by the precision of your input. When crafting ChatGPT prompts, paying attention to detail, infusing the marketing strategies being used, providing context, and being specific to elevate the output from good to great.

2. Leverage Marketing Models: Infusing strategic marketing models like AIDA, PAS, or ACCA into prompts provides structure and targets outputs. These models offer a strategic framework that allows ChatGPT to deliver results aligned with marketing strategies.

3. Make Use of Scoring Mechanisms: Encourage ChatGPT to self-evaluate its outputs. This practice promotes quality control and fosters an iterative improvement process for AI.

4. Embrace the Power of Storytelling: Inject a narrative into the prompts. By painting a vivid picture or setting a compelling context, you steer ChatGPT towards creating engaging and immersive content.

5. Role Definition is Crucial: Clearly defining the role of ChatGPT in the task guides the AI to generate output that fits the intended purpose. Whether your client is an expert in their field or a casual storyteller, the persona you assign matters.

6. Rules are Your Friends: Establishing rules for the AI to follow helps eliminate undesired language patterns and promotes a specific tone or style in the output.

Remember, the journey to mastering ChatGPT prompts for marketing agencies is one of continuous exploration and learning. The more we understand, experiment, and iterate, the more we unlock the potential of AI in marketing.

We are at the forefront of a revolution in how we work in all industries and live our lives. This is an exciting time that should be embraced, not feared. Digital marketing and the agencies in the space will look, feel, and operate much differently in the coming years. AI can make us look smarter and deliver better returns for our clients than we ever have before.

Bill Hipsher, President, Hurrdat