10 AI Tools for Data Analysis Every Agency Should Know About

What's the first task that comes to mind when you think of AI?

Perhaps it’s content creation, or maybe image generation. However, there’s another more critical task to consider (and arguably one of the most important): Data analysis. In fact, it’s a key component of client reporting–which in turn proves your agency’s ROI. 

It’s certainly possible to analyze data on your own, don’t get us wrong. With your experience, you’ll probably have human insights that AI simply can’t replace. Let’s face it, though–every billable hour matters. And sometimes, there’s not enough time in the day to do a complete overview of each client campaign. After all, you’re not a team of data scientists just sitting around all day. 

Luckily, there’s a solution–using an AI data analysis tool. It’s a way to quickly interpret client results, identify campaign trends, and enhance overall efficiency.

In this article, we’ll explore the role of AI data analysis tools for agencies, along with top platform recommendations and pricing.

What Is AI Data Analysis?

To start things off, let’s clarify exactly what this term means: 

In other words, AI removes the grunt work of intensive data interpretation, enabling faster and smarter decision-making. That said, AI is not meant to replace your expert opinions. Instead, think of it as a complement–one that empowers you to produce valuable recommendations in a fraction of the time. Don’t rely on AI to replace human expertise—use it to enhance your ability to identify trends, opportunities, and areas for improvement. AI can handle the heavy lifting, but your strategic input is what will ultimately drive success for your clients.

Christian Watson, Cofounder, Local Propeller Inc. 

How To Use AI for Client Data Analysis

So, how exactly does this work in an agency setting? Here’s a breakdown of how to use AI for client data analysis.

When choosing an AI data analysis tool, keep these tips in mind. 

• Determine What Integrations Are Needed: Ensure your chosen tool integrates with frequently used platforms (e.g., SEO and PPC tools). That way, you’ll centralize client data and seamlessly connect to the right marketing channels.

• Assess the Tool’s Capabilities: Pick a platform that highlights cross-channel comparisons, campaign anomalies, and less apparent wins. This will result in more data-driven decisions and better use of your billable time.

• Look for In-Platform Functionality: Opt for a tool that makes it easy to embed AI-generated output into client dashboards or reports. This ensures all key insights are readily accessible without extra steps.

The Top 10 Data Analysis AI Tools Specifically for Agencies

No need to scour the web for the best data analysis AI–we’ve done the research for you! 

Here’s a list of our top ten picks. 

1. AgencyAnalytics 

If you haven’t heard, AgencyAnalytics recently rolled out two new features–Ask AI and AI Summary. Simply put, it’s a powerful addition to an existing (and comprehensive) array of agency-centric reporting tools. 

With these AI-powered reporting features, agencies now quickly analyze large volumes of client data, share historical trends, and even identify growth opportunities.

Using the AI features in AgencyAnalytics helps us summarize a client report much faster than reading through results, typing up an email, and sending it to the client. The predictive analytics in Ask AI has certainly increased our productivity, helping us to do things much faster.

Kevin Watts, Founder, Raincross

Here’s how to get the most out of these AI data analysis features:

• Ask AI Anything About Client Reporting: Quickly generate interesting insights, campaign achievements, and even areas for optimization. In addition to pre-defined chat prompts, Ask AI more specific questions when needed (e.g., detailed explanations about data analytics). For added convenience, it’s also possible to export your client’s dashboard or report in CSV data file format or a PDF document.

• Create a Compact AI Summary: In a few seconds, generate an AI Summary with a snapshot of campaign performance. This subtle touch maximizes your client’s billable time, ensuring they’re presented with key takeaways right away. It’s also customizable, which gives your agency room to tweak text as needed. 

If you’re ready to check it out, AgencyAnalytics offers a free 14-day trial. The Agency Plan starts at $150/month, which includes AI reporting features, white labeling, an unlimited number of user profiles, and more.

2. Surfer SEO

Surfer SEO is a robust tool used to create optimized content, enhance search rankings, and improve competitive positioning.

More specifically, use the AI capabilities of this SEO software to:

• Conduct Competitor SERP Analysis: Analyze top-performing competitor pages, including keyword density, content length, and structural elements. This helps your agency identify opportunities and pinpoint emerging SEO trends.

• Create Content Briefs With AI-Generated Guidelines: Generate detailed article outlines based on a large-scale SERP analysis. These briefs include optimal keywords, headings, and topic suggestions based on search intent.

Surfer SEO has an Essential plan starting from $99/month, which includes five AI-produced articles. 

3. Optmyzr

Optmyzr is designed to specifically support PPC data analysts. It offers advanced insights on budget optimization, bid adjustments, and keyword performance.

Their AI-powered features are useful to: 

• Create Effective Ad Copy: Optmyzr’s AI feature automatically identifies top-performing PPC keywords, phrases, and themes. This helps agencies to generate optimized ad copy that resonates with target audiences.

• Refine Campaigns With AI Recommendations: Access new ideas for budget allocation, audience targeting, and bidding strategies. 

Optmyzr offers a free 2-week trial, with a core plan starting from $249/month.

4. Publer

If your agency focuses on social media services, a platform like Publer is worth exploring. Their AI Assistant generates data-driven insights to optimize post timing and maintain brand consistency.

Here are some key ways to use this platform: 

• Uncover AI-Recommended Scheduling Times: Access optimal posting times based on historical performance and audience engagement patterns.

• Generate Performance-Based Captions: Create tailored variations of captions using previous engagement data. This helps identify effective wording and increase user interaction. 

Publer offers a free plan for three social accounts and a premium plan starting at $12/month.

5. Vue.AI

If your agency has clients with complex ecommerce workflows, a platform like Vue.AI is a good option. It allows retailers to enhance customer engagement and individualize shopping journeys. 

More specifically, here are some key features of this intuitive business intelligence tool:

• Customer Behavior Analysis: Evaluate purchase trends, discover product preferences, and identify long-term engagement patterns.

• Audience Segmentation: Vue.ai categorizes customers based on shopping behavior, demographic data, and buying intent. This enables agencies to create campaigns that cater to specific groups. 

Pricing isn’t directly listed on Vue.ai’s website. Instead, there’s an option to request a demo.

6. Amazon Personalize

Amazon Personalize helps ecommerce clients deliver personalized user experiences. Their machine learning models adapt in real time, allowing customers to discover relevant promotions and new items. 

Here are some key features to consider:

• User Behavior Overview: Amazon Personalize analyzes user activity–such as clicks, views, and purchase history–to identify patterns and predict future actions.

• Trend Identification: Monitor changes to content consumption or product popularity. This is useful for inventory management and forecasting purchase trends.

Amazon Personalize offers a free 2-month trial. Pricing is then based on various factors (like database size). 

7. Adzooma

Adzooma is an AI-powered PPC management tool used to identify optimization opportunities, monitor ad budgets, and review targeting.

Here are some of Adzooma’s key features. 

• One-Click Optimization Suggestions: Adzooma scans campaigns and recommends targeted improvements, such as adjusting bids or refining keywords.

• Budget Monitoring and Spend Alerts: This data analytics platform monitors PPC budgets in real-time, identifying campaigns where there’s over or under-spending. 

There’s a free plan available, with the Silver plan starting at $69/month.

8. Forethought

Forethought is an AI-powered CRM and customer support tool designed to improve customer interactions and generate thoughtful responses. 

To break it down further, this platform is useful for: 

• Sentiment Analysis and Predictive Insights: Forethought uses advanced natural language prompting to analyze customer sentiment. This helps support teams prioritize cases and personalize responses.

• Automatic Ticket Routing: This platform analyzes chats and directs tickets to appropriate client support agents. In turn, this makes it easier to resolve requests.

Forethought offers a product demo with pricing available by request.

9. Monday.com 

Monday.com uses AI to streamline project management and optimize internal workflows. This ensures that client projects stay on schedule.

Here are some noteworthy features: 

• Data-Driven Task Prioritization: Monday.com analyzes workflows to identify urgent priorities, adjust timelines, and ensure projects are completed on time.

• Predictive Project Insights: This platform analyzes historical data to forecast potential bottlenecks, which helps agencies manage resources and optimize project timelines. 

Monday.com is free for the first two users, with a Standard option starting at $23/month.

10. Optimove

Optimove customizes emails based on user interactions and long-term patterns. Essentially,  it enables agencies to deliver more relevant messages that boost engagement, conversion rates, and customer loyalty.

These are some key features to consider: 

• Predictive Send-Time Optimization: This tool analyzes past engagement data to determine optimal send times for each segment, which may increase open rates.

• Behavioral-Based Personalization: Optimove uses AI to tailor email content based on individual preferences and interaction history, resulting in more impactful communication.

If you’re interested in this tool, pricing is available upon consultation.

Use AI To Streamline Data Analysis and Enhance Operational Efficiency

As we’ve covered, AI tools go beyond well-known uses like content creation. In fact, they’re invaluable for data analysis and comprehensive client reporting. Rather than replacing your expertise, they offer on-demand insights in a short span of time. This reduces much of the heavy lifting without the need for data science expertise or excessive manual work.

Over the next year, I see AI-powered tools revolutionizing our reporting workflow, particularly in customizing reports and KPIs for each client. Currently, tailoring these reports is time-consuming, as every client has unique goals and metrics they prioritize. We welcome AI tools that can help streamline this process by automating data collection and report customization.

Christian Watson, Cofounder, Local Propeller Inc. 

While there are many AI data analytics tools on the market, it’s always easier to invest in one that does it all. With a data visualization platform like AgencyAnalytics, there’s no need to worry about a lack of integrations or limited customization options.

Instead, you’ll have a comprehensive system that centralizes client metrics, automates reporting, and delivers actionable AI-generated insights. Whether you’re using Ask AI to predict potential outcomes or generate a performance snapshot, it’s a must-have tool for all growing agencies. 

Use these AI-powered analytics to increase your value proposition and get the job done quickly!

With AgencyAnalytics, data transformation is seamless. Generate visualizations, access instant AI-powered recommendations, and share actionable insights with your clients–try it free for 14 days.