
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence (AI). His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Discover how Floww Digital transformed from a local marketing agency to an international powerhouse by shifting focus from basic tactics to strategic client solutions. Learn the steps they took and the challenges they overcame to achieve scalable success.
Anthony Guilhem transformed Momentumm from a video marketing startup to a leader in digital marketing, emphasizing client satisfaction and cutting-edge technology. Learn how he tackled hiring challenges and embraced service expansion to position his agency for success.
The Entrepreneurial Operating System (EOS) offers structure and clarity to marketing agencies, but its rigidity may hinder creativity and team morale. Learn how adapting EOS helps balance structure with flexibility to support an innovative, thriving workplace.
Explore how Marketing Resource Management (MRM) helps streamline agency operations and optimize campaign success. Our guide delves into MRM’s crucial role and offers strategies and tools for effective resource management and improved marketing outcomes.
Rev up your agency’s growth engine with our expert guide on slashing your Time to Revenue (TTR). Andrew Logan, Managing Director of Floww Digital, helps us map a high-octane route from first contact to cash in hand.
Discover how to scale your agency with Frank Cowell’s Seven Capabilities Framework. This comprehensive guide offers insights from the Chief Revenue Boss of Revenue Ranch, showcasing essential strategies for growth and leadership.
Globital CEO Damian Papworth talks about scaling his global marketing services outsourcing business, helping digital agencies grow, and the challenges ahead in the age of AI.
Trust is the unshakeable pillar supporting long-term success and client satisfaction. This article delves into the essence of building, nurturing, and, when necessary, rebuilding trust with your clients.
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