
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence (AI). His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Discover how Colorado-based agency OTM embraces major shifts every seven years to stay ahead of the curve and offer innovative solutions to clients.
Dare to elevate your agency with bold moves. Learn how agency leaders embrace change, seek growth, and lead with courage to show their true potential.
Learn why digital marketing agencies must take a careful approach to growth. Discover the mistakes to avoid to stay in the race and reach the finish line.
Discover how agencies navigate client acquisition, referrals, time management, and economic uncertainty, all while maintaining optimism for revenue growth in 2024.
In just over four years, Melon Local has dominated the insurance marketing niche. CEO Whitney Green-Olson tells the tale of her agency’s meteoric rise.
Gen Z brings fresh perspectives to agency life and challenges traditional norms. Learn strategies to adapt to their values to ensure your agency thrives.
How do you know if you’re steering your career in the right direction? A mentor is instrumental in planning a course through uncharted waters.
Hone your pitch presentation skills and learn how to communicate your agency’s value and unique selling points to prospects, clients, and potential investors.
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