
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Organic traffic is dropping. Here’s how to talk to your client about AI search
Organic traffic is slipping, and clients want answers. Here’s how reporting AI search visibility keeps the account.
How to report AI search visibility to clients: 4 metrics that matter
Learn about four AI search visibility metrics worth reporting to clients, and how to build the inputs behind them.
Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
AI search is rewriting the SEO playbook. Here’s what 494 agencies are doing about it
Two in three agencies say clients are asking about AI search. Check out new benchmark data from 494 agencies on how the SEO playbook is being rewritten for 2026.
What is first-party data? A guide to first-party data strategies
What is first-party data? Learn about first-party, second-party, and third-party data, why it’s important, and what you need to know about how to use each type for client marketing efforts.
Best marketing analytics tools for agencies in 2026: Features, pricing & reviews
Compare the best marketing analytics tools for agencies, including features, pricing, integrations, and reporting use cases to find the right fit.
LinkedIn Ads report: How to export, analyze, and automate client reporting
Master LinkedIn Ads report creation and impress clients with clear, actionable insights. Build reports that highlight performance, optimize strategies, and boost ROI.
How JobNimbus evolved into a premium growth partner for roofing contractors across North America
JobNimbus centralized campaign data and reporting with AgencyAnalytics to create a single source of truth, reduce internal meeting time, and help roofing contractors reclaim hours each week while scaling revenue across North America.







