Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
How to Build an Empowered Work Experience to Drive Agency Growth
Frank Cowell shares how to empower your team with clarity, accountability, and growth strategies that will drive success and scalability.
How the Retainer Model Helps Marketing Agencies Avoid the Feast-Famine Cycle
Learn how Bear North Digital overcame the feast-famine cycle with a retainer model. Explore strategies to stabilize revenue and sustainably scale your agency.
How AI Insights Create More Valuable Client Reports
Transform client reporting with AI insights. Discover how automation, actionable trends, and transparent reporting strengthen client relationships.
How to Master Active Lead Generation for Agencies
Discover how to master active lead generation with strategies like the “List of 500,” value-driven events, and referral partnerships to create a scalable pipeline and grow your agency.
How To Analyze Marketing Data For Your Clients in 5 Steps
From setting goals to optimizing campaigns, learn the 5 essential steps to effectively analyze marketing data for your clients’ businesses.
How to Rebuild Agency-Client Trust After Setbacks
When client losses hit, Pilot’s founders saw a chance to rebuild. With transparency and trust, they turned a major setback into sustainable growth.
How to Build a Systematic Sales Process That Helps Scale Your Agency
Build a scalable, systematic sales process to drive agency growth. Discover steps to create consistency, boost close rates, and free up your time.
12 Surprising Ways to Enhance AgencyAnalytics Reports With Embeddable Widgets
Learn how to enhance your client reports with embeddable widgets, adding dynamic insights to your agency reporting that your clients will love.