
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand

Best Client Automation Software for Marketing Agencies in 2025
Explore the best client automation tools tailored for marketing agencies. Compare features and find the right solution for streamlining your client workflow.


Balance, Boundaries, and Burnt Waffle Marketing: Why Agencies Should Embrace the Human Side of Hustle
After stepping back, Sarah Achler rebuilt Burnt Waffle with trust, structure, and values—proving that growth doesn’t have to cost you.


Marketing ROI Calculator: How To Calculate ROI From Your Marketing
Use this free marketing ROI calculator to measure campaign performance, track profit generated, and show clients the value your agency delivers.


How an Agency Survived Multiple Economic Crises and Came Out Stronger Each Time
Discover how Barry Martin built an agency that survived economic crises by focusing on systems and client mix and showing up as a partner, not a vendor.


Free Google Ads Cost Calculator: How To Calculate Google Ads Cost
Estimate ad spend accurately and instantly. Use our free Google Ads cost calculator, compare your client’s metrics to industry benchmarks, and forecast smarter Google Ads budgets.


Creating UTM Tracking Links: Complete Guide for 2025
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.


Free ROAS Calculator (Return on Ad Spend): Calculate ROAS Instantly
Free ROAS calculator for marketers and agencies to instantly measure return on ad spend and track ad performance across campaigns.


CPC Calculator: How To Calculate Cost Per Click for Your Ads
Use this CPC calculator to track cost per click, compare performance to benchmarks, and optimize ad spend across every client campaign.

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