Francois Marchand
How an Agency Survived Multiple Economic Crises and Came Out Stronger Each Time
Discover how Barry Martin built an agency that survived economic crises by focusing on systems and client mix and showing up as a partner, not a vendor.
Free Google Ads Cost Calculator: How To Calculate Google Ads Cost
Estimate ad spend accurately and instantly. Use our free Google Ads cost calculator, compare your client’s metrics to industry benchmarks, and forecast smarter Google Ads budgets.
Creating UTM Tracking Links: Complete Guide for 2025
Learn how UTM tracking works, why it matters to your agency, and how to create codes that show exactly what’s driving client results.
Free ROAS Calculator (Return on Ad Spend): Calculate ROAS Instantly
Free ROAS calculator for marketers and agencies to instantly measure return on ad spend and track ad performance across campaigns.
CPC Calculator: How To Calculate Cost Per Click for Your Ads
Use this CPC calculator to track cost per click, compare performance to benchmarks, and optimize ad spend across every client campaign.
Go-To-Market Strategy: What It Is & How to Build One
Build client-ready GTM strategies that drive results. Learn how to align messaging, channels, and teams for a high-impact product launch.
Free CTR Calculator: Calculate Click-Through Rate Instantly
Use our free CTR calculator to measure ad performance instantly. Understand your click-through rate and gain insights to optimize client campaigns.
How to Monitor Search Engine Rankings
Learn how to track keyword rankings and turn SEO data into client-ready reports that drive clarity, retention, and measurable results.
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