
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand

CPC Calculator: How To Calculate Cost Per Click for Your Ads
Use this CPC calculator to track cost per click, compare performance to benchmarks, and optimize ad spend across every client campaign.


Go-To-Market Strategy: What It Is & How to Build One
Build client-ready GTM strategies that drive results. Learn how to align messaging, channels, and teams for a high-impact product launch.


Free CTR Calculator: Calculate Click-Through Rate Instantly
Use our free CTR calculator to measure ad performance instantly. Understand your click-through rate and gain insights to optimize client campaigns.


How to Monitor Search Engine Rankings
Learn how to track keyword rankings and turn SEO data into client-ready reports that drive clarity, retention, and measurable results.


Free Instagram Engagement Rate Calculator: Calculate Instagram Engagement Instantly
Instantly check your client’s Instagram engagement rate. Use our free calculator to measure likes, comments, shares, and compare with industry benchmarks.


This Agency Spent Years on the Wrong Strategy—Then Pivoted & Scaled to 200 Clients
Digital Stream dropped custom software development to focus on growth—leading to a thriving agency with 200 clients. Discover how they did it.


Free CPM Calculator (Cost Per Mille): Calculate Cost Per Thousand Instantly
Use our free CPM calculator to track ad costs, optimize your marketing budget, and compare results with industry benchmarks.


Why Is Net 30 Bad? Here’s How Your Agency Should Be Billing Instead
Net 30 slows growth and cash flow. Learn why agencies are switching to upfront payments, retainers, and weekly billing to stay profitable.

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