Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
4 Ways to Use AgencyAnalytics to Win the Marketing Request for Proposal
Discover how to master RFPs with AgencyAnalytics. Learn how to streamline your agency’s digital marketing strategies and beat submission deadlines.
How Agencies Build Consensus for New Ideas and Push Past Stakeholder Resistance
Learn how agencies build consensus, align stakeholders, and push new ideas forward with structured methods that keep creativity and momentum alive.
How a Top California Agency Generates Recurring Revenue With Programmatic Advertising
Discover how Kevin Watts leveraged a crucial lesson on recurring revenue to transform his agency, Raincross, into a programmatic advertising powerhouse.
How To Create a 5-Year Business Plan for Your Agency (Template)
Learn how to create a five-year business plan with key elements like financial forecasting, market analysis, and sales strategy. Download our free template!
A Guide to Leadership Succession Planning for Agency Owners
Planning to step back from your agency? This guide offers expert strategies for succession planning to ensure stability under new leadership.
5 Key Hallmarks of a World-Class Agency Offering
Revenue Ranch Founder Frank Cowell discusses transforming agencies into indispensable partners through World-Class Offerings.
How Torro Media Mastered the Art of Saying No for Sustainable Growth
Discover how learning to say “no” reshaped Torro Media, focusing its efforts on what truly matters and driving sustainable growth. Explore Matt’s Sullivan’s journey from relentless competitor to strategic leader.
Global Talent Transforms Tobie Group From Fractional CMO to a Full-Service Powerhouse
Discover how Ryan Burch transformed Tobie Group from a fractional CMO model to a full-service agency by tapping into a global talent pool. Explore how this strategic shift enabled Tobie Group to meet complex market demands with innovative, scalable solutions.