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Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
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How to Master Active Lead Generation for Agencies
Discover how to master active lead generation with strategies like the “List of 500,” value-driven events, and referral partnerships to create a scalable pipeline and grow your agency.
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How To Analyze Marketing Data For Your Clients in 5 Steps
From setting goals to optimizing campaigns, learn the 5 essential steps to effectively analyze marketing data for your clients’ businesses.
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How to Rebuild Agency-Client Trust After Setbacks
When client losses hit, Pilot’s founders saw a chance to rebuild. With transparency and trust, they turned a major setback into sustainable growth.
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How to Build a Systematic Sales Process That Helps Scale Your Agency
Build a scalable, systematic sales process to drive agency growth. Discover steps to create consistency, boost close rates, and free up your time.
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12 Surprising Ways to Enhance AgencyAnalytics Reports With Embeddable Widgets
Learn how to enhance your client reports with embeddable widgets, adding dynamic insights to your agency reporting that your clients will love.
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4 Ways to Use AgencyAnalytics to Win the Marketing Request for Proposal
Discover how to master RFPs with AgencyAnalytics. Learn how to streamline your agency’s digital marketing strategies and beat submission deadlines.
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How Agencies Build Consensus for New Ideas and Push Past Stakeholder Resistance
Learn how agencies build consensus, align stakeholders, and push new ideas forward with structured methods that keep creativity and momentum alive.
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How a Top California Agency Generates Recurring Revenue With Programmatic Advertising
Discover how Kevin Watts leveraged a crucial lesson on recurring revenue to transform his agency, Raincross, into a programmatic advertising powerhouse.
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