
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand

How To Start a Digital Marketing Agency That Survives Past Year Five
This step-by-step guide teaches how to start a digital marketing agency in 2025. Get expert tips on launching, growing, and scaling from successful agency owners who have already done it.


How This Leading Agency Perfected Podcast Marketing at Scale
Michigan-based agency Wayne Media built a scalable podcast marketing system that drives real business results. Learn how your agency can streamline, monetize, and grow its own services.


Top 8 Influencer Marketing Trends To Watch in 2025
Discover new influencer marketing trends and learn how to capitalize on them for maximum impact.


What is First-Party Data? A Guide To First-Party Data Strategies
What is first-party data? Learn about first-party, second-party, and third-party data, why it’s important, and what you need to know about how to use each type for client marketing efforts.


An Expert Guide to Responsive Web Design: What It Is and How To Use It
Learn everything you need to know about responsive web design: what it is and how to use it to improve user experience and maximize your client website’s potential.


Top 12 B2B Lead Generation Tips
Discover 12 proven B2B lead generation tips for agencies, from LinkedIn Ads to email nurturing. Learn how to optimize campaigns, track ROI, and deliver high-quality leads.


6 Lessons From Super Bowl Coaches Every Agency Leader Needs
Apply winning strategies from Super Bowl coaches to your agency. Inspire your team, adapt under pressure, and lead your agency to championship-level success.


How to Build an Empowered Work Experience to Drive Agency Growth
Frank Cowell shares how to empower your team with clarity, accountability, and growth strategies that will drive success and scalability.

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