Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
Top 2024 Influencer Marketing Trends & Best Practices To Grow Your Clients’ Reach
Discover 2024’s influencer marketing trends and learn how agencies use them for client success. Explore best practices for authentic, impactful campaigns.
7 Agency Growth Mistakes To Avoid When Scaling Fast
Learn why digital marketing agencies must take a careful approach to growth. Discover the mistakes to avoid to stay in the race and reach the finish line.
12 Essential Marketing Agency Industry Insights for 2024
Discover how agencies navigate client acquisition, referrals, time management, and economic uncertainty, all while maintaining optimism for revenue growth in 2024.
How Perceived Value Helped Melon Local Dominate the Insurance Marketing Niche
In just over four years, Melon Local has dominated the insurance marketing niche. CEO Whitney Green-Olson tells the tale of her agency’s meteoric rise.
How Gen Z Is Reshaping Agency Culture
Gen Z brings fresh perspectives to agency life and challenges traditional norms. Learn strategies to adapt to their values to ensure your agency thrives.
Why Every Agency Leader Needs a Mentor
How do you know if you’re steering your career in the right direction? A mentor is instrumental in planning a course through uncharted waters.
Perfect Pitch Presentation Tips for Marketing Agency Leaders
Hone your pitch presentation skills and learn how to communicate your agency’s value and unique selling points to prospects, clients, and potential investors.
The Essential Agency Guide to YouTube Marketing Best Practices
Discover the importance of incorporating YouTube content into your client’s campaign strategy and best practices for production, targeting, and engagement.