Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
An Expert Guide To Leveraging Perceived Value at Scale
Discover how perceived value highlights agency innovation and strong branding to attract clients and propel agency growth. Explore strategies to enhance service quality and leverage client feedback, boosting your agency’s perceived value and driving scalable growth.
Why Scaling Agencies Must Pivot From Marketing Tactics to Strategic Client-Side Solutions
Discover how Floww Digital transformed from a local marketing agency to an international powerhouse by shifting focus from basic tactics to strategic client solutions. Learn the steps they took and the challenges they overcame to achieve scalable success.
Marketing Agency Momentumm Skipped Niching Down–and Scaled Fast
Anthony Guilhem transformed Momentumm from a video marketing startup to a leader in digital marketing, emphasizing client satisfaction and cutting-edge technology. Learn how he tackled hiring challenges and embraced service expansion to position his agency for success.
Why Marketing Agencies Should Take a Careful Approach When Adopting EOS
The Entrepreneurial Operating System (EOS) offers structure and clarity to marketing agencies, but its rigidity may hinder creativity and team morale. Learn how adapting EOS helps balance structure with flexibility to support an innovative, thriving workplace.
An Expert Guide To Marketing Resource Management
Explore how Marketing Resource Management (MRM) helps streamline agency operations and optimize campaign success. Our guide delves into MRM’s crucial role and offers strategies and tools for effective resource management and improved marketing outcomes.
10 Steps To Accelerate Time to Revenue for Your Agency
Rev up your agency’s growth engine with our expert guide on slashing your Time to Revenue (TTR). Andrew Logan, Managing Director of Floww Digital, helps us map a high-octane route from first contact to cash in hand.
How to Harness the Seven Capabilities Framework for Agency Growth
Discover how to scale your agency with Frank Cowell’s Seven Capabilities Framework. This comprehensive guide offers insights from the Chief Revenue Boss of Revenue Ranch, showcasing essential strategies for growth and leadership.
Globital CEO Discusses BPO Growth Strategy and Agency Marketing’s Future in the Age of AI
Globital CEO Damian Papworth talks about scaling his global marketing services outsourcing business, helping digital agencies grow, and the challenges ahead in the age of AI.