Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
How To Use the Hub-and-Spoke Model To Scale Your Services (Free Template)
Discover how the hub-and-spoke model helps digital agencies scale, streamlines client management, and enhances campaign success. Plus, get a free template for your agency strategy.
7 Essential Strategies for Building Client Trust
Trust is the unshakeable pillar supporting long-term success and client satisfaction. This article delves into the essence of building, nurturing, and, when necessary, rebuilding trust with your clients.
How Agency OTM Thinks Ahead of the S-Curve To Maintain Growth
Discover how Colorado-based agency OTM embraces major shifts every seven years to stay ahead of the curve and offer innovative solutions to clients.
Why Agency Leaders Should Embrace Bold Moves to Boost Growth
Dare to elevate your agency with bold moves. Learn how agency leaders embrace change, seek growth, and lead with courage to show their true potential.
Top 2024 Influencer Marketing Trends & Best Practices To Grow Your Clients’ Reach
Discover 2024’s influencer marketing trends and learn how agencies use them for client success. Explore best practices for authentic, impactful campaigns.
7 Agency Growth Mistakes To Avoid When Scaling Fast
Learn why digital marketing agencies must take a careful approach to growth. Discover the mistakes to avoid to stay in the race and reach the finish line.
12 Essential Marketing Agency Industry Insights for 2024
Discover how agencies navigate client acquisition, referrals, time management, and economic uncertainty, all while maintaining optimism for revenue growth in 2024.
How Perceived Value Helped Melon Local Dominate the Insurance Marketing Niche
In just over four years, Melon Local has dominated the insurance marketing niche. CEO Whitney Green-Olson tells the tale of her agency’s meteoric rise.