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Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
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Why Marketing Agencies Should Take a Careful Approach When Adopting EOS
The Entrepreneurial Operating System (EOS) offers structure and clarity to marketing agencies, but its rigidity may hinder creativity and team morale. Learn how adapting EOS helps balance structure with flexibility to support an innovative, thriving workplace.
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An Expert Guide To Marketing Resource Management
Explore how Marketing Resource Management (MRM) helps streamline agency operations and optimize campaign success. Our guide delves into MRM’s crucial role and offers strategies and tools for effective resource management and improved marketing outcomes.
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10 Steps To Accelerate Time to Revenue for Your Agency
Rev up your agency’s growth engine with our expert guide on slashing your Time to Revenue (TTR). Andrew Logan, Managing Director of Floww Digital, helps us map a high-octane route from first contact to cash in hand.
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How to Harness the Seven Capabilities Framework for Agency Growth
Discover how to scale your agency with Frank Cowell’s Seven Capabilities Framework. This comprehensive guide offers insights from the Chief Revenue Boss of Revenue Ranch, showcasing essential strategies for growth and leadership.
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Globital CEO Discusses BPO Growth Strategy and Agency Marketing’s Future in the Age of AI
Globital CEO Damian Papworth talks about scaling his global marketing services outsourcing business, helping digital agencies grow, and the challenges ahead in the age of AI.
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How To Use the Hub-and-Spoke Model To Scale Your Services (Free Template)
Discover how the hub-and-spoke model helps digital agencies scale, streamlines client management, and enhances campaign success. Plus, get a free template for your agency strategy.
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7 Essential Strategies for Building Client Trust
Trust is the unshakeable pillar supporting long-term success and client satisfaction. This article delves into the essence of building, nurturing, and, when necessary, rebuilding trust with your clients.
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How Agency OTM Thinks Ahead of the S-Curve To Maintain Growth
Discover how Colorado-based agency OTM embraces major shifts every seven years to stay ahead of the curve and offer innovative solutions to clients.
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