Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand
How Gen Z Is Reshaping Agency Culture
Gen Z brings fresh perspectives to agency life and challenges traditional norms. Learn strategies to adapt to their values to ensure your agency thrives.
Why Every Agency Leader Needs a Mentor
How do you know if you’re steering your career in the right direction? A mentor is instrumental in planning a course through uncharted waters.
Perfect Pitch Presentation Tips for Marketing Agency Leaders
Hone your pitch presentation skills and learn how to communicate your agency’s value and unique selling points to prospects, clients, and potential investors.
The Essential Guide to YouTube Marketing Best Practices
Discover the importance of incorporating YouTube content into your client’s campaign strategy and best practices for production, targeting, and engagement.
Marketing Agency Leaders Share Their Strategies to Silence Imposter Syndrome
Overcome Imposter Syndrome with insights from top marketing agency leaders. Foster confidence and success for yourself, your teams, and your clients.
A KPI Development Roadmap for Client and Agency Success (+Template)
Developing KPIs (Key Performance Indicators) is crucial for measuring the success of a marketing agency. This roadmap provides step-by-step guidance on establishing KPIs to track and improve performance for your agency and its clients.