
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
Articles by Francois Marchand

How a Leading Social Media Agency Is Shaping the Future of Real Estate Marketing
Discover how Envida masters the legal aspects of social media marketing for real estate and stays ahead of the competition with innovative strategies.


An Expert Guide to Using LinkedIn for Business Development
Jesse McFarland of SpearPoint Marketing shares 10 strategies to optimize LinkedIn for business development, enhancing agency branding and client acquisition efforts.


From Beginner to Pro: 22 Free Google Ads Tutorials
These are the only Google Ads (Adwords) tutorials you need to go from beginner to pro in just days. Best of all, you can learn for free. You don’t need to spend thousands of dollars on expensive courses. Each tutorial listed here is free.


Crafting a True North Strategy for Effective Agency Leadership
Explore how crafting a True North Strategy enhances agency leadership and aligns your team for greater execution, strategic focus, and success.


An Expert Guide To Leveraging Perceived Value at Scale
Discover how perceived value highlights agency innovation and strong branding to attract clients and propel agency growth. Explore strategies to enhance service quality and leverage client feedback, boosting your agency’s perceived value and driving scalable growth.


Why Scaling Agencies Must Pivot From Marketing Tactics to Strategic Client-Side Solutions
Discover how Floww Digital transformed from a local marketing agency to an international powerhouse by shifting focus from basic tactics to strategic client solutions. Learn the steps they took and the challenges they overcame to achieve scalable success.


Marketing Agency Momentumm Skipped Niching Down–and Scaled Fast
Anthony Guilhem transformed Momentumm from a video marketing startup to a leader in digital marketing, emphasizing client satisfaction and cutting-edge technology. Learn how he tackled hiring challenges and embraced service expansion to position his agency for success.


Why Marketing Agencies Should Take a Careful Approach When Adopting EOS
The Entrepreneurial Operating System (EOS) offers structure and clarity to marketing agencies, but its rigidity may hinder creativity and team morale. Learn how adapting EOS helps balance structure with flexibility to support an innovative, thriving workplace.

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