9 Best SEO reporting tools for agencies in 2026: Features, pricing & how to choose

Why agencies need SEO reporting tools

Your agency could be consistently delivering SEO wins. However, the moment keyword rankings slip, clients notice. And they want answers, quickly.

That's why relying on exports, screenshots, and half-updated spreadsheets doesn't cut it. Manual data gathering eats up hours that your team could spend on strategy, and the results are still prone to human error. You need SEO reporting software that brings everything into one place, so you can see exactly what changed, where it happened, and how it ties back to the work your team has done.

A complete SEO tracking process gives those reports the rankings, traffic, technical, and conversion context clients actually need. For local campaigns, compare local SEO reporting tools purpose-built for Google Business Profile listings, reviews, and multi-location KPIs.

Good reporting also directly impacts client satisfaction and retention. When clients can see the value of your SEO efforts in a clear, branded report, they're far more likely to stick around and invest in additional SEO services.

AgencyAnalytics offers reports that are so simple to understand that a client with zero SEO knowledge can still see how the work we have done has helped benefit their website. Clients can also have their own access to reporting, which means they can see how they are ranking at any time. We have had new leads contact us who said their old agency would rarely offer an update or would send them a report full of buzzwords and confusing data. This would be the main reason they switched over to use our service.

Guy Hudson, Founder, Bespoke Marketing Plans

The right SEO tools help your agency:

• Spot early signs of performance drops before organic traffic takes a hit.

• Surface overlooked keyword opportunities your competitors haven't touched.

• Connect ranking shifts to outcomes like signups, sales, or booked calls.

• Track long-tail keywords that consistently pull qualified traffic.

• Show exactly which content refreshes, technical fixes, or internal links led to measurable gains.

• Break down performance by device, region, and search engine without digging through layers of filters.

Advanced features like Anomaly Detection allow SEO agencies to spot issues as soon as they arise and act fast. Try it free with your 14-day AgencyAnalytics trial.

What to look for in SEO reporting tools for agencies

There are many SEO reporting tools on the market. The challenge isn't finding one; it's finding the right one for how your agency actually works. These are the SEO analytics and reporting features digital marketing agencies rely on most.

White-label dashboards and reports

Your agency's brand should be the one clients see. Look for white label reporting that lets you add your logo, colors, and custom domain to every dashboard, report, and shared URL. This builds trust and makes your deliverables look polished without extra design work.

Automated report scheduling and delivery

Automated reporting saves hours every month. The best SEO reporting platforms let you build a report once, set a schedule, and have it land in your client's inbox on time, every time. No more copying and pasting marketing data into spreadsheets on a Friday afternoon.

Native integrations with GA4, Google Search Console, and SEO platforms

Native integrations let you pull data directly from major marketing platforms like Google Analytics, Google Ads, Google Search Console, and SEO tools like Semrush and Ahrefs. The fewer manual steps between your data sources and your report, the less room for error and the more up to date data your clients get.

SEO-specific metrics, rank tracking, and site audit visibility

Keyword and rank tracking lets you group keywords, monitor daily positions, and spot shifts before your clients do. Paired with site audits that identify technical SEO issues like slow pages or crawl errors, and SEO performance metrics broken down by page, device, or campaign, you can connect the work to what matters. Competitor analysis tools round things out by showing exactly who's outranking your clients and where your team can step in.

Client portals, permissions, and scalability

As your agency grows, you need a reporting platform that scales with you. Client portals provide each account with a dedicated view of its SEO data without exposing data from other accounts. Granular permissions let you control who sees what, whether that's a client, a team lead, or a junior analyst. For agencies managing multiple clients, this is what separates a purpose-built agency SEO reporting tool from a generic dashboard.

Check out the rank tracker feature in AgencyAnalytics. Build dashboards and reports in seconds flat, and use AI features to surface trends and opportunities. Join more than 7,000 marketing agencies. Try AgencyAnalytics free for 14 days.

Top 9 SEO reporting tools for agencies

Whether you're tracking down a mystery rankings drop at 4 PM on a Friday, or just trying to make weekly updates feel less like homework, the right reporting tool can make all the difference. Here are our top picks for 2026.

1. AgencyAnalytics: Best all-in-one SEO reporting tool for agencies

AgencyAnalytics works the way agencies actually do. Site audits, backlinks, keyword visibility, agency rank tracking, and SEO analysis are all here, in one clean reporting platform built for busy teams. And with client-ready reports that basically send themselves, you stay focused on results instead of chasing down SEO data across multiple platforms.

What sets AgencyAnalytics apart is that it was built specifically for marketing agencies. That means white-label dashboards, automated report scheduling, client portals with granular permissions, and multi-client reporting are baked into the product. You're not bolting on agency features as afterthoughts.

AgencyAnalytics top features:

• SEO analysis: Combine rankings, traffic, conversions, site audits, and backlink data in one dashboard to get a full picture of each campaign's performance.

• Keyword ranking report software: Create automated keyword ranking reports with historical charts, SERP feature tracking, and grouped views. Fully white labeled and scheduled for client delivery.

• Technical SEO audits: Catch crawl errors, duplicate content, site speed issues, and mobile usability problems before they impact visibility.

• Cross-channel dashboards: Pull performance data across SEO, PPC, email, and social into one place.

• Marketing tool integrations: Connect with Google Analytics, Google Ads, Google Search Console, and 85+ platforms without manual data dumps.

• Automated client reporting: Build once, brand it, and send it on your schedule. No more rebuilding monthly reports from scratch.

• Client portals and permissions: Give each client their own login to view real-time dashboards while controlling exactly what they can access.

• Automated alerts: Get notified when key metrics shift so your team can act before clients even notice.

Pricing: Plans start at $59/month.

AgencyAnalytics is an invaluable asset for any SEO agency, offering a multitude of benefits that have significantly elevated our operations. The platform has seamlessly facilitated the scaling of our reporting processes, enabling us to efficiently handle a growing client base without compromising quality.

Alexa Rees, SEO Manager, seoplus+

2. Semrush: Best for advanced keyword research and competitor analysis

Semrush is built for teams that care more about data depth than polished reports. It gives agencies deep access to keyword research, competitor analysis, and technical SEO data. But it's primarily an SEO intelligence tool. You'll need to build customizable reports yourself or pair it with a dedicated reporting platform for client-facing deliverables.

Semrush top features:

• Keyword Gap tool to instantly compare your client's rankings against competitors and uncover missed opportunities.

• Content Audit and SEO Writing Assistant to analyze on-page performance and give real-time optimization suggestions for your SEO content strategy.

• PPC + SEO data in one view, so you can show clients how paid and organic work together with Google Ads performance side by side.

• Backlink Gap and Link Building tools to find link prospects and manage outreach inside the platform.

Pricing: Pro plans start at $139.95/month.

3. Ahrefs: Best for backlink monitoring and technical SEO

Ahrefs is built around links, data depth, and technical site health. It's ideal for SEO teams focused on backlink analysis, site audits, and finding content gaps your clients' competitors haven't filled yet. Like Semrush, Ahrefs is a research tool at its core. Most agencies pair it with a separate reporting layer to create custom reports for clients.

Ahrefs top features:

• Best-in-class backlink index to monitor new, lost, and broken links with more coverage than most tools.

• Site Explorer shows full keyword, backlink, and traffic profiles for your clients and their competitors.

• Content Gap and Top Pages tools to spot keyword opportunities and show clients what's driving actual clicks.

• Site Audit tool that breaks down technical SEO issues with crawl maps, severity filters, and suggestions.

• Link Intersect tool to find out where competitors are getting links that your clients aren't.

Pricing: Standard plans start at $249/month.

4. SE Ranking: Best for budget-conscious agencies with basic reporting needs

SE Ranking delivers SEO reporting basics in an affordable, easy-to-use package. It covers rank tracking, site audits, and backlink monitoring without the premium price tag. For smaller agencies with lighter reporting needs and a per client pricing model that scales with keyword volume, it's a solid entry point.

SE Ranking top features:

• Local and SERP-specific rank tracking across locations, languages, devices, and SERP features. Great for local SEO campaigns.

• Lead gen widget that lets agencies offer free SEO audits on their site to capture new clients.

• Customizable marketing plan tool to map out your client's SEO strategy from day one.

• Flexible pricing based on keyword volume, so you only pay for what you actually use.

Pricing: Pro plans start at $95/month.

5. Looker Studio: Best for custom data blending and dashboards

Looker Studio (formerly Google Data Studio) is built for marketers who prefer to remain within the Google ecosystem. It won't audit your site or track keyword performance, but it will pull in SEO data from multiple data sources into a report your clients can understand at a glance.

The tradeoff? It's highly customizable and free, but more manual and less agency-ready out of the box. You'll spend time building and maintaining templates rather than sending reports on autopilot.

Looker Studio top features:

• Fully custom SEO reports designed from scratch or report templates, so every client sees exactly what matters to them.

• Data blending lets you combine SEO, PPC, and CRM data from multiple platforms into one client-facing report.

• Native integrations with Google tools like Search Console, GA4, Google Ads, and Google Sheets, plus connectors for Semrush, Ahrefs, and more.

• Scheduled delivery and live dashboards that update in real time, so clients always have the latest view.

• White label options to match your agency's branding across every report and shared URL.

Pricing: Free plan available with paid plans starting at $9 per user/per project/per month.

6. Google Search Console: Best for verified search visibility insights

Google Search Console is your direct line into how Google sees your clients' sites. It won't give you polished dashboards or automated report scheduling. But it gives you something arguably better: verified SEO data straight from the source. Think of it as an essential data source, not a full reporting tool. So when rankings drop or indexing issues hit, you can see exactly what's going on.

Google Search Console top features:

• Search Performance reports with clicks, impressions, CTR, and average positionstraight from Google.

• Index Coverage reports that show which pages are indexed, why others aren't, and how to fix it fast.

• Core Web Vitals and Mobile Usability insights to catch page speed or UX issues before they tank rankings.

• URL Inspection tool to troubleshoot ranking drops, indexing delays, and crawl errors at the page level.

• Integration with Google Analytics and Looker Studio to pipe verified SEO data into your reports.

Pricing: Free with usage limits.

7. Google Analytics (GA4): Best for tracking organic traffic and conversions

GA4 is where agencies connect organic search traffic to real behavior like page views, drop-offs, and conversions. Yes, the setup can be a pain. But if you want answers about how SEO efforts translate to on-site actions, this is where they live. Like Google Search Console, GA4 is a measurement source that complements your reporting tools rather than replacing them.

Google Analytics (GA4) top features:

• Organic traffic data that shows how users from search behave once they land: clicks, scrolls, exits, and conversions.

• Attribution insights that tie SEO traffic to actual outcomes like form fills, sales, or booked calls.

• Event-based tracking to monitor every interaction on the page, from button clicks to video views.

• Search Console integration so you can connect keyword data with on-site behavior in one place.

• Explorations and custom reports to surface trends, compare audiences, and build client-friendly visuals.

Pricing: Free for most users with custom GA360 pricing for enterprise teams.

8. DashThis: Best for simple automated client reporting

DashThis is made for marketers who want to deliver clean, professional SEO reports without deep technical analysis. If your clients just want clear, visual updates that land on time, DashThis keeps report creation simple and fast.

DashThis top features:

• Pre-built report templates for SEO, Google Ads, and more.

• Automated scheduling so reports go out like clockwork.

• Drag-and-drop report builder that keeps things simple and skimmable.

• White label branding to match your agency's look.

• Integrations with 30+ tools, including Google Analytics and Search Console.

Pricing: Professional plans start at $139/month.

9. Databox: Best for cross-channel KPI snapshots

Databox is for marketers who want live, visual updates on SEO performance across all their marketing channels. It's not built for technical deep dives or detailed reports on backlink profiles. But it's great for keeping clients in the loop with real-time dashboards that show key metrics and key performance indicators as they shift.

Databox top features:

• Real-time dashboards that show rankings, traffic, and key SEO KPIs as they shift.

• Cross-channel insights that connect SEO with PPC, email, and campaign goals.

• 75+ built-in integrations, including Google Analytics, Search Console, and HubSpot.

• Polished, customizable dashboards with strong data visualization that clients can scan at a glance.

• Mobile app access so you can check key metrics anytime, anywhere.

Pricing: Professional plans start at $159/month.

SEO reporting tool comparison table

What metrics should agencies include in SEO reports?

The best SEO reporting tools make it easy to track SEO performance. But knowing which SEO metrics to include in your reports is just as important as the tool itself. Here's what clients actually care about, organized by category.

Keyword rankings and visibility

Track keyword performance across target terms, branded queries, and long-tail variations. Show movement over time so clients can see whether your SEO campaigns are gaining ground. Use the best keyword rank tracking software to automate this at scale.

Organic traffic and engagement

Report on organic traffic volume, session duration, pages per visit, and bounce rate. These metrics tell clients whether the people finding their site through search are actually sticking around. Pull this data from Google Analytics and present it alongside keyword data for a fuller picture.

Conversions and ROI indicators

This is where you prove value. Report on form fills, phone calls, purchases, or whatever the client considers a win. Tying SEO efforts to revenue indicators is what separates a good report from one that gets skimmed and forgotten.

Backlinks and authority trends

Track new, lost, and toxic backlinks over time. Show domain authority trends. Backlink analysis helps clients understand why their rankings are moving and where your link-building work is paying off.

Technical SEO health and site audits

Include a summary of technical site health from your latest site audits. Call out crawl errors, broken links, page speed scores, and mobile usability issues. This shows clients you're actively monitoring the foundation of their site, not just the flashy metrics. Tools that identify technical SEO issues automatically save your team hours of manual review.

How to choose the right SEO reporting tool for your agency

No two agencies run the same playbook. The right reporting tool depends on your team size, how many clients you manage, and how complex your reporting needs are. Here's a quick framework to help you narrow down the list.

Start with your client count. If you're managing 20+ client accounts, you need a platform that handles multiple clients without slowing you down. Dedicated agency tools like AgencyAnalytics were designed for this. Generic dashboards or spreadsheets start breaking when you scale.

Know the difference between data sources and reporting platforms. Google Search Console and GA4 are essential marketing data sources. They give you raw data straight from Google. But they aren't built to create reports or create custom reports for clients. A reporting platform pulls data from those sources (and others) and turns it into something clients can understand.

Evaluate white-label and branding options. If client-facing reports go out with another company's logo on them, that's a missed opportunity. White label reporting keeps your brand front and center.

Consider your budget and pricing model. Some tools charge a flat rate. Others use a per client pricing model or charge based on keyword volume. Factor in how costs scale as you add new clients.

Test the workflow. The best SEO reporting software is the one your team actually uses. If the report builder feels clunky or it takes 30 minutes to create reports that should take five, it's not the right fit. Most tools offer free trials so you can test before committing.

Simplify client reporting with AgencyAnalytics

Reporting shouldn't eat up your team's best hours. AgencyAnalytics was built so agencies can go from taking 2.5 hours per client report to under 30 minutes. White-label dashboards, automated report scheduling, client portals with permissions, and native integrations with 85+ marketing tools come standard.

Whether you're pulling together detailed reports on SEO campaigns, tracking keyword rankings across multiple clients, or giving clients real-time access to their own SEO reporting dashboard, everything lives in one place.

Start your free 14-day trial and see how much smoother reporting is when your tools work the way your agency does.