9 Best SEO reporting tools for agencies in 2026: Features, facts & pricing

SEO has been a moving target lately: AI shook the SERPs, clicks played hard to get, and the way we gauged success got messier by the week. 

Some SEO software tools kept up. Others... well, they’re still catching their breath.

But even as the ground keeps shifting, one thing hasn’t changed: Agencies don’t have time to test-drive 15 platforms to find one that fits. You need tools that fit into the way your team already works. 

So, we rounded up the best SEO reporting tools for agencies based on what they’re great at, where they fit into agency life, and how they make reporting smoother for your team.

Why agencies need SEO reporting tools

Your agency could be consistently delivering SEO wins, but the moment rankings slip, clients notice. And they want answers, quickly. 

That’s why relying on exports, screenshots, and half-updated spreadsheets doesn’t cut it. You need an SEO reporting tool that brings everything into one place—so you can see exactly what changed, where it happened, and how it ties back to the work your team has done.

AgencyAnalytics offers reports that are so simple to understand that a client with zero SEO knowledge can still see how the work we have done has helped benefit their website. Clients can also have their own access to reporting which means they can see how they are ranking at any time. We have had new leads contact us who said their old agency would rarely offer an update or would send them a report full of buzzwards & confusing data. This would be the main reason they swapped over to use our service.

Guy Hudson, Founder, Bespoke Marketing Plans

The right SEO tools help your agency:

• Spot early signs of performance drops, before traffic takes a hit.

• Surface overlooked keyword opportunities your competitors haven’t touched.

• Connect ranking shifts to outcomes like signups, sales, or booked calls.

• Track long-tail keywords that consistently pull qualified traffic.

• Show exactly which content refreshes, technical fixes, and/or internal links led to measurable gains. 

• Break down performance by device, region, and search engine—without digging through layers of filters.

Advanced features like Anomaly Detection allow SEO agencies to spot issues as soon as they arise–and act fast. Try it free with your 14-day AgencyAnalytics trial.

Key features to look for in SEO reporting tools

These are the SEO analytics and reporting features digital marketing agencies rely on to run campaigns, lead client check-ins, and keep updates clear from the start.

• Keyword & rank tracking: Group keywords, track daily positions across search engines, and spot ranking shifts before your clients do.

• SEO performance metrics: See KPIs and metrics broken down by page, device, or campaign—so you can connect the work to what matters.

• Competitor analysis tools: Know exactly who’s outranking your clients, what they’re doing right, and where your team can step in and win.

• Backlink monitoring: Monitor domain strength and link changes at a glance.

• Site audits: Flag technical SEO issues early—like slow pages or crawl errors—before they derail performance.

• Report builder: Build custom reports once, brand them, and automate delivery.

• Native integrations: Pull live data directly from the tools you already use.

• Client dashboards: Share clean, real-time dashboards that reflect each client’s goals—so everyone’s on the same page from the start.

Check out the rank tracker feature in AgencyAnalytics. Build dashboards and reports in seconds flat, and leverage AI features to surface trends and opportunities. Join more than 7,000 marketing agencies–try AgencyAnalytics free for 14 days.

Top 9 SEO reporting tools for agencies

Whether you're tracking down a mystery rankings drop at 4 PM on a Friday, or just trying to make weekly updates feel less like homework, the right SEO reporting tool can make all the difference. Here are our top picks for 2025. 

1. AgencyAnalytics: Best all-in-one SEO reporting tool for agencies

AgencyAnalytics works the way agencies actually do. Site audits, backlinks, keyword visibility, agency rank tracking—it’s all here, in one clean platform built for busy teams. And with client-ready reports that basically send themselves, it keeps you focused on results, not chasing down data.

AgencyAnalytics top features: 

• SEO analysis: Combine rankings, traffic, conversions, site audits, and backlink data in one dashboard to get a full picture of each campaign’s performance.

• Keyword ranking report software: Create automated keyword ranking reports with historical charts, SERP feature tracking, and grouped/tagged views—fully white labeled and scheduled for client delivery.

• Technical SEO audits: Catch crawl errors, duplicate content, site speed issues, and mobile usability problems before they impact visibility.

• Cross-channel dashboards: Pull performance data across SEO, PPC, email, and social into one place.

• Marketing tool integrations: Connect with Google Analytics, Google Ads, Google Search Console, and 80+ platforms without the manual data dumps. 

• Automated client reporting: Build once, brand it, and send it on your schedule—no more rebuilding monthly reports from scratch.

Pricing: Plans start at $59/month.

AgencyAnalytics is an invaluable asset for any SEO agency, offering a multitude of benefits that have significantly elevated our operations. The platform has seamlessly facilitated the scaling of our reporting processes, enabling us to efficiently handle a growing client base without compromising quality. 

Alexa Rees, SEO Manager, seoplus+

2. SE Ranking: Best for budget-conscious agencies with basic reporting needs

SE Ranking delivers the SEO reporting basics in an affordable, easy-to-use package—without the bells, whistles, or glossy dashboards of more expensive platforms.

SE Ranking top features:

• Local & SERP-specific rank tracking across locations, languages, devices, and SERP features—great for local and international SEO.

• Lead gen widget that lets agencies offer free SEO audits on their site to capture new clients.

• Customizable marketing plan tool to map out your client’s SEO strategy from day one.

• Flexible pricing based on keyword volume, so you only pay for what you actually use.

Pricing: Agency plans start at $119/month.

3. Semrush: Best for advanced keyword research and competitor analysis

Semrush is built for teams that care more about data depth than polished reports. It gives agencies deep access to SEO tools, keyword research, competitor analysis, and technical SEO data. But you’ll need to build customizable reports yourself.

Semrush top features:

• Keyword Gap tool to instantly compare your client’s rankings against competitors and uncover missed opportunities.

• Content Audit & SEO Writing Assistant to analyze on-page performance and give real-time optimization suggestions.

• PPC + SEO data in one view, so you can show clients how paid and organic work together.

• Backlink Gap & Link Building tools to find link prospects and manage outreach inside the platform.

Pricing: Pro plans start at $299/month.

4. Ahrefs: Best for backlink monitoring and technical SEO

Ahrefs is built around links, data depth, and site health. It's ideal for SEO teams focused on backlink analysis, site audits, and finding content gaps your clients’ competitors haven’t filled yet.

Ahrefs' top features:

• Best-in-class backlink index to monitor new, lost, and broken links with more coverage than most tools.

• Site Explorer shows full keyword, backlink, and traffic profiles—for your clients and their competitors.

• Content Gap & Top Pages tools to spot keyword opportunities and show clients what’s driving actual clicks.

• Site Audit tool that breaks down technical SEO issues with crawl maps, severity filters, and suggestions.

• Link Intersect tool to find out where competitors are getting links that your clients aren’t.

Pricing: Pro plans start at $249/month.

5. Looker Studio (Google Data Studio): Best for layering custom reports on top of your existing SEO tools

Looker Studio (formerly Google Data Studio) is built for marketers who prefer to remain within the Google ecosystem. It won’t audit your site or track rankings, but it will pull in all your SEO data into a report your clients can understand at a glance.

Looker Studio top features

• Fully custom SEO reports designed from scratch or templates—so every client sees exactly what matters to them.

• Data blending lets you combine SEO, PPC, and CRM data into one client-facing report (no more switching tabs).

• Native integrations with Google tools—Search Console, GA4, Ads, Sheets—plus connectors for Semrush, Ahrefs, and more.

• Scheduled delivery and live dashboards that update in real time, so clients always have the latest view.

• White label options to match your agency’s branding across every report, dashboard, and shared URL.

Pricing: Free plan available with paid plans starting at $9 per user/per project/per month.

6. Google Search Console: Best for search engine rankings and technical SEO insights

Google Search Console is your direct line into how Google sees your clients' sites. It won’t give you glossy dashboards, but it gives you something arguably better: verified data straight from the source. So when rankings drop, or indexing issues hit, you can see exactly what’s going on.

Google Search Console top features:

• Search Performance reports with clicks, impressions, CTR, and average position—straight from Google.

• Index Coverage reports that show which pages are indexed, why others aren’t, and how to fix it fast.

• Core Web Vitals and Mobile Usability insights to catch page speed or UX issues before they tank rankings.

• URL Inspection tool to troubleshoot ranking drops, indexing delays, and crawl errors at the page level.

• Integration with Google Analytics and Looker Studio to pipe verified SEO data into your reports.

Pricing: Free with usage limits. 

7. Google Analytics (GA4): Best for tracking organic traffic and on-site SEO performance

GA4 is where agencies connect organic search traffic to real behavior like page views, drop-offs, and conversions. Yes, the setup can be a pain. But if you want answers, this is where they live.

Google Analytics (GA4) top features:

• Organic traffic data that shows how users from search behave once they land—clicks, scrolls, exits, and conversions.

• Attribution insights that tie SEO traffic to actual outcomes like form fills, sales, or booked calls.

• Event-based tracking to monitor every interaction on the page, from button clicks to video views.

• Search Console integration so you can connect keyword data with on-site behavior in one place.

• Explorations and custom reports to surface trends, compare audiences, and build client-friendly visuals.

Pricing: Free for most users with custom GA360 pricing for enterprise teams.

8. DashThis: Best for simple SEO reporting

DashThis is made for marketers who want to deliver clean, professional SEO reports. It’s especially useful when clients don’t need deep technical analysis, just clear, visual updates that land on time.

DashThis top features:

• Pre-built report templates for SEO, Google Ads, and more.

• Automated scheduling so reports go out like clockwork.

• Drag-and-drop dashboards that keep things simple and skimmable.

• White label branding to match your agency’s look.

• Integrations with 30+ tools, including Google Analytics and Search Console.

Pricing: Pro plans start at $135/month. 

9. Databox: Best for SEO snapshots

Databox is for marketers who want live, visual updates on SEO performance across all their marketing channels. It’s not built for technical deep dives, but it’s great for keeping clients in the loop with dashboards that show what’s happening, right now.

Databox top features:

• Real-time dashboards that show rankings, traffic, and key SEO KPIs as they shift.

• Cross-channel insights that connect SEO with PPC, email, and campaign goals.

• 75+ built-in integrations, including Google Analytics, Search Console, and HubSpot.

• Polished, customizable dashboards that clients can scan at a glance.

• Mobile app access so you can check key metrics anytime, anywhere.

Pricing: Pro plans start at $159/month.

Best 9 SEO tools: Summary

Impress clients and save hours with custom, automated reporting.

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Choosing the right SEO reporting tool for your agency

No two agencies run the same playbook. Some need in-depth keyword tracking across dozens of clients. Others just want a clear, consistent way to show what’s working—without adding data from five tools to a hopelessly complicated spreadsheet.

The best SEO reporting tools surface the right insights fast—and make performance easy to explain to the people signing the checks. AgencyAnalytics was built for that. Every feature, every report, every time-saver. Try it for free and see how much smoother reporting is when your tools work the way you do.