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Introducing Twilio Integration and Public Access To Our Roadmap!

Alex Girardi
Marketing at AgencyAnalytics
February 09, 2021
Call Tracking News

This week we have two exciting updates for you:

  1. We're introducing a brand new integration to Twilio, giving you the ability to report on both call and SMS tracking metrics.
  2. Our roadmap is now open to users of our platform, meaning you can see what's coming, submit requests, and vote on other users' requests!

Twilio Integration

Our Twilio integration is split into two sections: Voice and SMS. 

In the voice section, the reportable metrics are broken down into three categories:

Voice

General Metrics

  • Answered By
  • Direction
  • Duration
  • From
  • Name
  • Status
  • To

Status Metrics

  • Busy
  • Cancelled
  • Completed
  • Failed
  • No Answer

Direction Metrics

  • Inbound
  • Outbound
  • Outbound Dial

These can all be found in the 'metrics' section in the right-hand filter menu.

Selecting these will enable them as Stat Widgets, while they will also be available in a table at the bottom of your Twilio Dashboard.

Listen to Voice Recordings In-App

You can also listen to call recordings right from your within your Twilio dashboard. In the table widget, simply click on the call you want to listen to and hit play on the right-hand flyout menu!

SMS

Similarly to the Voice section, our SMS metrics are broken into categories:

Message Metrics

  • Date
  • Direction
  • From
  • Media
  • Status
  • To

Direction Metrics

  • Inbound
  • Outbound
  • Outbound Replies
  • Sent During Call

Status Metrics

  • Delivered
  • Failed
  • Received
  • Sent

If your SMS message contains media content, you can view that by clicking on the message in the table widget. Currently, images and gifs are supported!

Access To Our Roadmap

Last month we wrote a blog detailing our roadmap for integration and feature releases over the next few months.

This month, we went one better by opening our roadmap to current customers. As long as you can log in to our platform, you can access our roadmap!

To get there, you can use one of 2 ways:

If you are an admin of your AgencyAnalytics account, you can submit feature requests and vote on existing requests that you want to see added! As yet, staff accounts can't submit feature requests directly, but can still request them from our support staff!

We're excited to see what you have in mind for our platform!

Written by Alex Girardi

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!