White Label CallRail Reporting Integration

Bring CallRail data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Robust Call Analytics
Monitor crucial metrics like name, call back number, source and duration
Source Attribution
Identify the exact source of each call, including PPC, organic search and print ads
MP3 Call Recordings
Measure and quantify call quality by listening to MP3 recordings of each call
Increase Client ROI
Gain advanced insight into campaign trends and watch your client's ROI soar
Informative Call Tracking Analytics
Analyze call tracking campaign performance with an extensive array of industry standard metrics. Monitor KPIs like caller name, source, data and phone number.
Explore All Available CallRail Metrics
- Answer Rate
- Answered
- Average Duration
- Calls
- Calls Per Lead
- Date
- First Call
- First Form Count
- Leads
- Miss Rate
- Missed
- New Rate
- Submissions
- Value
- Value Currency
Analyze answered versus missed calls
Stop Missing Calls
Missed calls are missed opportunities. Monitor missed call related KPIs over time to analyze and eliminate this source of lost revenue.

PPC, Print, Social, Organic
Online/Offline Source Attribution
Utilize CallRail's Dynamic Number Insertion feature to monitor the entire visitor journey through your client's marketing funnel. Show clients exactly which marketing campaigns (Adwords, Facebook, Organic Search, or print advertising) generated each individual call.

Share Every Type of Lead with Your Clients
Track Form Submissions
Does your client's website track form submissions instead of calls? Include form leads too! Share a live dashboard that includes the contact information for every lead you generate.
Improve Client Loyalty, slash churn rates
Get Full Credit For Your Marketing Efforts
Prove to clients that your marketing efforts are driving phone calls and leads. Turn customers into raving fans by demonstrating the exact PPC campaign, search keyword, or print ad that resulted in each individual phone call.
Phone calls are a key part of your clients’ marketing funnel—and with the CallRail reporting tool in AgencyAnalytics, it’s easy to prove their value. Build detailed dashboards that highlight call volume, sources, and outcomes in a format clients actually understand.
For a full-funnel view, combine CallRail insights with data from 85+ platforms to show how every channel contributes to lead generation and ROI.
When clients need fresh data, they need it now. But giving clients access to your native CallRail account often doesn't make business sense and just results in "information overload". Live, custom client dashboards let you give clients the fresh data they need in an intuitive format that they can easily interpret and understand.
Take your brand presentation to the next level with visually stunning call tracking reports and live client dashboards that feature YOUR branding. Upload your logo, configure a custom login URL and tweak colors to match your website. Clients will think you developed everything in house.

Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Transform CallRail data into clean, visual dashboards your clients can understand instantly. Pair it with insights from 85 other platforms to spotlight lead sources, campaign impact, and conversion trends—no complex BI tools required.
Fast, focused reporting built for busy agencies.
Give clients a secure, branded portal to track call performance, campaign results, and marketing insights—all in one place. Centralize reports, task updates, and attribution data from CallRail to keep communication clear and collaboration seamless.
You drive the strategy. Clients stay informed. Your agency stays essential.
Show clients how your campaigns are generating real results with automated, white-labeled dashboards powered by CallRail data. Eliminate manual call tracking and deliver clear insights that connect inbound leads to your marketing strategy.
Free up time for what matters most—optimizing campaigns that grow your clients’ business.

FAQs About CallRail Reporting for Marketing Agencies
Looking to streamline call tracking and prove campaign impact? These FAQs explain which metrics matter, how to automate and brand reports, build tailored dashboards, and scale reporting across client accounts.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to CallRail with an API key. Full steps are in the CallRail connection guide.
AgencyAnalytics reports CallRail call analytics and form analytics, with Leads, Calls, Answered and Missed among the fields you can place. Answer rate and calls per lead are the two worth watching, since together they separate a campaign problem from a front desk problem. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Start from the call tracking report template or the call tracking dashboard template, then add CallRail as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.
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Everything your agency needs

Automated Reports

White Label Dashboard

Client & Staff Access

Connect Your Data

