White Label CallRail Reporting Integration

Bring CallRail data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Robust Call Analytics
Monitor crucial metrics like name, call back number, source and duration
Source Attribution
Identify the exact source of each call, including PPC, organic search and print ads
MP3 Call Recordings
Measure and quantify call quality by listening to MP3 recordings of each call
Increase Client ROI
Gain advanced insight into campaign trends and watch your client's ROI soar
Informative Call Tracking Analytics
Analyze call tracking campaign performance with an extensive array of industry standard metrics. Monitor KPIs like caller name, source, data and phone number.
Explore All Available CallRail Metrics
- Answer Rate
- Answered
- Average Duration
- Calls
- Calls Per Lead
- Date
- First Call
- First Form Count
- Leads
- Miss Rate
- Missed
- New Rate
- Submissions
- Value




Analyze answered versus missed calls
Stop Missing Calls
Missed calls are missed opportunities. Monitor missed call related KPIs over time to analyze and eliminate this source of lost revenue.

PPC, Print, Social, Organic
Online/Offline Source Attribution
Utilize CallRail's Dynamic Number Insertion feature to monitor the entire visitor journey through your client's marketing funnel. Show clients exactly which marketing campaigns (Adwords, Facebook, Organic Search, or print advertising) generated each individual call.

Share Every Type of Lead with Your Clients
Track Form Submissions
Does your client's website track form submissions instead of calls? Include form leads too! Share a live dashboard that includes the contact information for every lead you generate.

Improve Client Loyalty, slash churn rates
Get Full Credit For Your Marketing Efforts
Prove to clients that your marketing efforts are driving phone calls and leads. Turn customers into raving fans by demonstrating the exact PPC campaign, search keyword, or print ad that resulted in each individual phone call.


Stuart Dixon
ProVance Media

Discover the white label reporting tool trusted by 7,000+ marketing agencies.


Michelle van Blerck, Communications Manager
Digital Freak
FAQs About CallRail Reporting for Marketing Agencies
Looking to streamline call tracking and prove campaign impact? These FAQs explain which metrics matter, how to automate and brand reports, build tailored dashboards, and scale reporting across client accounts.
Track core call performance: total calls, answer rate, average call duration, and qualified leads. Also highlight call sources—like PPC, organic, or print—to show which channels drive the most phone conversions.
Yes. Agencies set up scheduled reports or live CallRail dashboards that pull in call volume, lead data, and source attribution. Once connected, reports refresh automatically—no manual downloads—and clients receive timely insights without extra effort.
Agencies apply their branding—including logos, color schemes, layout preferences, and portal domains—through a centralized settings panel. Available on select AgencyAnalytics plans, this ensures every CallRail report looks like it came directly from the agency, not a third-party tool.
To create custom CallRail reports, start with report and dashboard templates and easily build from there. Choose metrics like total calls, source breakdown, and lead status. Add custom commentary and advanced data visualizations to highlight results and tie reporting directly to client goals.
Agencies report on CallRail data at scale by duplicating a standardized dashboard across client accounts. Each dashboard pulls in live call tracking metrics automatically, so teams deliver consistent, branded reporting without manual setup for each client.
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Everything your agency needs

Automated Reports

White Label Dashboard

Client & Staff Access

Connect Your Data

AI Powered

Goal & Budget Tracking
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