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IntegrationsCallRail

White Label CallRail Reporting Integration

The white label CallRail reporting integration gives you full visibility into call tracking data. Track and report on every call to make the most out of your client lead generation efforts.
A screenshot of the CallRail integration on AgencyAnalytics

Bring CallRail data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Robust Call Analytics

Monitor crucial metrics like name, call back number, source and duration

Source Attribution

Identify the exact source of each call, including PPC, organic search and print ads

MP3 Call Recordings

Measure and quantify call quality by listening to MP3 recordings of each call

Increase Client ROI

Gain advanced insight into campaign trends and watch your client's ROI soar

Source, Phone Number & Duration

Informative Call Tracking Analytics

Analyze call tracking campaign performance with an extensive array of industry standard metrics. Monitor KPIs like caller name, source, data and phone number.

call rail report
Metrics Explorer

Explore All Available CallRail Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Answer Rate
    • Answered
    • Average Duration
    • Calls
    • Calls Per Lead
    • Date
    • First Call
    • First Form Count
    • Leads
    • Miss Rate
    • Missed
    • New Rate
    • Submissions
    • Value
    A call tracking widget example
    top sources analytics
    forms and transaction widget
    A collection of example highlighted call tracking metrics

    Analyze answered versus missed calls

    Stop Missing Calls

    Missed calls are missed opportunities. Monitor missed call related KPIs over time to analyze and eliminate this source of lost revenue.

    A call tracking widget example

    PPC, Print, Social, Organic

    Online/Offline Source Attribution

    Utilize CallRail's Dynamic Number Insertion feature to monitor the entire visitor journey through your client's marketing funnel. Show clients exactly which marketing campaigns (Adwords, Facebook, Organic Search, or print advertising) generated each individual call.

    top sources analytics

    Share Every Type of Lead with Your Clients

    Track Form Submissions

    Does your client's website track form submissions instead of calls? Include form leads too! Share a live dashboard that includes the contact information for every lead you generate.

    forms and transaction widget

    Improve Client Loyalty, slash churn rates

    Get Full Credit For Your Marketing Efforts

    Prove to clients that your marketing efforts are driving phone calls and leads. Turn customers into raving fans by demonstrating the exact PPC campaign, search keyword, or print ad that resulted in each individual phone call.

    A collection of example highlighted call tracking metrics

    Stuart Dixon

    ProVance Media

    AgencyAnalyticshasrevolutionizedourclientreporting.Themust-havereportingsoftwareforagencies,Icouldn’trecommenditenough.

    Phone calls are a key part of your clients’ marketing funnel—and with the CallRail reporting tool in AgencyAnalytics, it’s easy to prove their value. Build detailed dashboards that highlight call volume, sources, and outcomes in a format clients actually understand.

    For a full-funnel view, combine CallRail insights with data from 80+ platforms to show how every channel contributes to lead generation and ROI.

    Example of Available Marketing Integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Transform CallRail data into clean, visual dashboards your clients can understand instantly. Pair it with insights from 80 other platforms to spotlight lead sources, campaign impact, and conversion trends—no complex BI tools required.

    Fast, focused reporting built for busy agencies.

    Easy-to-Use Data Visualization Software for Marketing Agencies
    Michelle van Blerck Communications Manager Digital Freak

    Michelle van Blerck, Communications Manager

    Digital Freak

    Bycustomizingdashboards,wecanhighlightandprioritizetheclientKPIsthataremostrelevanttothem,ensuringthatwe’redeliveringdatathat’sbothactionableandmeaningfultothem.

    FAQs About CallRail Reporting for Marketing Agencies

    Looking to streamline call tracking and prove campaign impact? These FAQs explain which metrics matter, how to automate and brand reports, build tailored dashboards, and scale reporting across client accounts.

    Track core call performance: total calls, answer rate, average call duration, and qualified leads. Also highlight call sources—like PPC, organic, or print—to show which channels drive the most phone conversions.

    Yes. Agencies set up scheduled reports or live CallRail dashboards that pull in call volume, lead data, and source attribution. Once connected, reports refresh automatically—no manual downloads—and clients receive timely insights without extra effort.

    Agencies apply their branding—including logos, color schemes, layout preferences, and portal domains—through a centralized settings panel. Available on select AgencyAnalytics plans, this ensures every CallRail report looks like it came directly from the agency, not a third-party tool.

    To create custom CallRail reports, start with report and dashboard templates and easily build from there. Choose metrics like total calls, source breakdown, and lead status. Add custom commentary and advanced data visualizations to highlight results and tie reporting directly to client goals.

    Agencies report on CallRail data at scale by duplicating a standardized dashboard across client accounts. Each dashboard pulls in live call tracking metrics automatically, so teams deliver consistent, branded reporting without manual setup for each client.

    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

    Get Started for Free

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