Call Tracking Dashboard for Actionable Insights and Client Reporting
Why AgencyAnalytics is the Best Call Tracking Dashboard
Customizable Call Tracking Dashboard for Smarter Campaign Analysis
Create a white-labeled call tracking dashboard that transforms raw call data into actionable insights. Customize widgets, white label dashboards, and set date ranges to track call volume, lead sources, and conversion trends—all in one place.
Monitor call performance in real time to optimize marketing campaigns while giving clients a clear, up-to-date view of their call data. With intuitive reporting tools, agencies save time on analysis and focus on strategies that drive better results.
Customizable Call Tracking Dashboards To Meet Client Needs
Centralize Client Data for Maximum Impact
Instantly Access All Your Clients’ Call Tracking Data
Paint a picture of campaign success by pulling data from call tracking software like WildJar, Twilio, CallSource, and WhatConverts or choosing from 85 other marketing platforms like Facebook, Google Ads, Google Business Profile, and more.
Reduce time spent on manual reporting for each separate platform. Instead, deliver a complete overview of campaign performance in real time. Drive better decisions while keeping clients informed at all times.
Elevate Your Agency’s Brand
White Label Your Call Tracking Dashboards
Design white label dashboards that seamlessly reflect your agency’s brand identity. Include your logo and color palette in every report to deliver a cohesive experience and reinforce your agency’s professionalism and expertise.
With consistent visual elements, you provide clients with a branded view of their metrics.
Deepen Your Insights
Provide Granular Insights With Custom Metrics
Create custom metrics your clients want to see. Blend data from over 85 integrations to provide them with comprehensive, insightful reports.
These tailored widgets help your agency break down complex data across multiple channels, converting it into actionable insights that align with each client’s unique goals.
Easily identify trends, optimize campaigns, and showcase results in a way that speaks directly to client needs.
Simplify Client Management
Monitor All of Your Clients at a Glance
Monitor multiple client projects effortlessly with a bird’ s-eye view of their campaigns.
Build custom dashboards at the agency level to access all your client’s key metrics in one location, whether you’re evaluating PPC, social media campaigns, or other marketing initiatives.
Identify opportunities, optimize strategies, and deliver clear, data-driven results in no time—all while enhancing the client experience.
Focus on Strategy, Not Reporting
Streamline Reporting With Call Tracking Dashboards
A call tracking dashboard does more than collect data—it simplifies reporting and lets you focus on what drives results. Streamlining communication impresses clients while also allowing you to spend more time crafting winning marketing strategies.
With a user-friendly interface and comprehensive data insights, managing multiple client accounts is easy! As your client base grows, setting up recurring reports keeps clients informed and engaged without constant effort. Streamline data collection from various channels—be it call tracking, web analytics, or social media—to offer a unified view of performance.
Exceptional Support When You Need It
Customer Support is Our Top Priority
AgencyAnalytics puts your agency first with around-the-clock support and response times averaging under 3 minutes.
With a 95%+ satisfaction rate, our support team is dedicated to helping you navigate call tracking dashboards and any other reports you want to create. We’re here to ensure your agency always delivers outstanding client service.
You care about your clients’ success. We care about yours.
Sign up for your free trial now!
No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
6 Sections To Include in a Call Tracking Dashboard
A call tracking dashboard doesn’t just gather data; it tells a story that helps clients connect the dots about what’s working and where sales opportunities fall through the cracks. Here are some key metrics to use in your call tracking dashboard. AgencyAnalytics pulls these metrics from platforms, including WildJar, Twilio, CallSource, CallTrackingMetrics, CallRail, and WhatConverts automatically.
Call volume measures how many calls were made to your client—broken down into answered calls and missed calls.
Tracking total calls gives a clear picture of how effective your campaigns are at driving phone leads and how well your client’s sales team handles those leads.
Including call volume in a call tracking dashboard gives you an overview of customer engagement. A high volume may indicate strong interest, but diving deeper into missed or abandoned calls will pinpoint potential issues with customer service.
This visibility into when and why phone calls are missed helps you provide clear strategies to boost responsiveness and maximize lead opportunities.
Understanding the breakdown of incoming calls gives you a clearer view of what’s working or where adjustments are needed. Call attribution includes metrics like answered vs. missed calls, first-time callers vs. return callers, and average miss rate.
Average call duration tracks the average amount of time each call lasts, from the first ring to the final hang-up.
Analyzing average call duration helps you gauge engagement levels, assess the quality of conversations, and identify whether valuable leads receive the time and attention they need from your client’s sales team.
Build custom call tracking analytics dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free call tracking dashboard template today!
Call sources reveal which marketing channels drive inbound calls, helping you attribute successes to platform-specific campaigns, channels, or ads.
Tracking call sources is essential for understanding campaign effectiveness. Tracking this metric in a call tracking dashboard determines which platforms bring in more first-time callers versus return customers, helping you target new leads while nurturing existing ones.
Top campaigns tell you which marketing efforts pay off the most and generate the most phone calls for your clients. Use these insights to allocate budgets to winning strategies, refine underperforming campaigns, and provide clients with data-backed recommendations for where their investment will yield the best results.
If one campaign consistently produces long, high-quality phone calls, it’s clear that the messaging and targeting are effective. Campaigns that bring in short or low-engagement calls signal a need for optimization.
Including goal tracking in a call tracking dashboard is essential for gauging project progress and identifying areas of opportunity. It also provides clients with transparent reporting, demonstrating the value of your agency’s efforts in real-time.
Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.
FAQs About Custom Call Tracking Dashboards
Still have questions about how to create and use custom Call Tracking Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The call tracking report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client’s connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
