Call Tracking Dashboard

What Is a Call Tracking Dashboard?

A call tracking dashboard is a customizable reporting tool that simplifies how you gather and present live call data to your clients. It tracks key performance indicators like call volume, call duration, new leads, and top call data sources—in real-time and in one centralized location. Easy access to these call metrics helps you identify high-performing marketing campaigns or pinpoint areas for campaign improvement.   

Why Your Agency Needs a Call Tracking Analytics Dashboard

A call tracking analytics dashboard turns complex KPIs into visually engaging insights clients understand. Using call tracking dashboards demonstrates your transparency, professionalism, and commitment to your clients’ success. 

With AgencyAnalytics, your custom dashboard is more than just an analytics tool—it’s a tailored experience that helps clients understand the value of your work as you present call data and turn it into opportunities for action. 

For your agency, streamlining call data analysis means more time to focus on building impactful marketing strategies. Customizing dashboards for each client ensures that clients only access the metrics that matter most to them. Lastly, tailoring your dashboards to your agency’s brand reinforces your agency’s identity.

5 Sections To Include in a Call Tracking Dashboard

A call tracking dashboard doesn’t just gather data; it tells a story that helps clients connect the dots about what’s working and where sales opportunities fall through the cracks. 

Here are some key metrics to use in your call tracking dashboard. AgencyAnalytics pulls these metrics from platforms, including WildJar, Twilio, CallSource, CallTrackingMetrics, CallRail, and WhatConverts automatically. 

1. Call Volume 

Call volume measures how many calls were made to your client—broken down into answered calls and missed calls. 

Tracking total calls gives a clear picture of how effective your campaigns are at driving phone leads and how well your client’s sales team handles those leads.

Including call volume in a call tracking dashboard gives you an overview of customer engagement. A high volume may indicate strong interest, but diving deeper into missed or abandoned calls will pinpoint potential issues with customer service. 

This visibility into when and why phone calls are missed helps you provide clear strategies to boost responsiveness and maximize lead opportunities. 

2. Call Attribution 

Understanding the breakdown of incoming calls gives you a clearer view of what’s working or where adjustments are needed. Call attribution includes metrics like answered vs. missed calls, first-time callers vs. return callers, and average miss rate. 

3. Average Call Duration 

Average call duration tracks the average amount of time each call lasts, from the first ring to the final hang-up. 

Analyzing average call duration helps you gauge engagement levels, assess the quality of conversations, and identify whether valuable leads receive the time and attention they need from your client’s sales team. 

4. Top Sources 

Call sources reveal which marketing channels drive inbound calls, helping you attribute successes to platform-specific campaigns, channels, or ads.  

Tracking call sources is essential for understanding campaign effectiveness. Tracking this metric in a call tracking dashboard determines which platforms bring in more first-time callers versus return customers, helping you target new leads while nurturing existing ones. 

5. Top Campaigns 

Top campaigns tell you which marketing efforts pay off the most and generate the most phone calls for your clients. Use these insights to allocate budgets to winning strategies, refine underperforming campaigns, and provide clients with data-backed recommendations for where their investment will yield the best results.

If one campaign consistently produces long, high-quality phone calls, it’s clear that the messaging and targeting are effective. Campaigns that bring in short or low-engagement calls signal a need for optimization. 

6. Goal Tracking 

Including goal tracking in a call tracking dashboard is essential for gauging project progress and identifying areas of opportunity. It also provides clients with transparent reporting, demonstrating the value of your agency’s efforts in real-time. 

Here are some examples of goals to include in your call tracking dashboard:

Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.

Customizable Dashboards To Meet Client Needs

Add key metrics from your client's marketing platforms to give your clients a comprehensive overview of campaign performance. This approach helps you track all the necessary data points, even if they aren’t covered in an existing tracking dashboard template. 

Use the drag-and-drop editor to build and customize your dashboard or use smart dashboards to generate custom reports in 11 seconds.  

Streamline Reporting With Call Tracking Dashboards and Focus on What Matters

A call tracking dashboard does more than collect data—it simplifies reporting and lets you focus on what drives results. Streamlining communication impresses clients while also allowing you to spend more time crafting winning marketing strategies. 

With a user-friendly interface and comprehensive data insights, managing multiple client accounts is easy! As your client base grows, setting up recurring reports keeps clients informed and engaged without constant effort. Streamline data collection from various channels—be it call tracking, web analytics, or social media—to offer a unified view of performance.

AgencyAnalytics, and its ability to culminate data from different platforms and software, is a must-have for all agencies. It makes reporting and communication seamless and ensures transparency. AgencyAnalytics is a major part of how we promote and differentiate ourselves.

Gabriela Paiva / Marketing Manager