CTM Reporting Integration
Bring CTM data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Answered vs Missed
Show clients the total number of missed and answered calls
Contact Details
View name, phone number, location and time of each phone lead
Source Attribution
Analyze the source for each call and pinpoint your top performing channels
Focus on ROI
Show clients the value you deliver with detailed call tracking reports
Manage All Your Client Accounts
View all CTM data and accounts in one place. No more switching between multiple client accounts to find the information you need. You can even provide each client with their own login to a live call tracking dashboard!
Explore All Available CallTrackingMetrics Metrics
- Answered
- Calls
- Date
- Form Submission
- Missed
- New

View New Phone Leads by Source
Identify Top Marketing Channels
Analyze the total number of phone leads from each source for deeper insights into which channels are the most effective at driving results. Leverage these insights to continue improving the performance of your campaigns.

Name, Phone Number and Call Recordings
Browse Contact Information
Clients are finally able to find the information that matters most in one place. View real-time updates and recent calls directly in the CTM dashboard. View name, phone number, time and location for each new lead. Even access call recordings for further analysis.

Identify Missed Opportunities
Missed vs Answered Calls
A missed call is a lost opportunity. Analyze the time-of-day or day-of-week in order to optimize a client's pickup rate. Use this information to help your clients avoid losing out on these valuable leads.
Say goodbye to spreadsheets, screenshots, and manual client reporting. Create beautiful call tracking reports to show clients new phone leads. Set each report to automatically send on a daily, weekly or monthly basis so clients are always up-to-speed.
Bring CTM into a single dashboard alongside ad performance, analytics, and other marketing data. With 85+ integrations, show how every call fits into the bigger marketing picture.
One platform. Complete visibility. Seamless strategy.
Impress clients with a white labeled call tracking dashboard prominently featuring your logo and branding. Even host the dashboard on your own domain (i.e. reports.yourdomain.com) for a fully white labeled experience.

Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Turn complex metrics into visual dashboards your clients can actually follow. Skip the spreadsheets and clunky BI reports—just insights that spark smarter conversations and better decisions.
When the story is clear, your agency's value is undeniable.
Skip the manual data deep-dives. AI-powered summaries highlight lead quality, conversation trends, and volume shifts—so you can focus on what moves the needle.
Less time scanning logs. More time delivering strategy.
Strengthen relationships and simplify collaboration with a secure, branded portal. Give clients access to CTM data, marketing campaign updates, and shared tasks—all in one place.
It’s not just a dashboard. It’s your agency’s control center.

FAQs About CTM Reporting for Marketing Agencies
Lead attribution should be clear—not buried in platform logs. This set of FAQs shows how agencies surface call insights, brand reports, automate delivery, and scale performance across clients.
Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.
AgencyAnalytics connects to CallTrackingMetrics with an API access key and secret key. Full steps are in the CallTrackingMetrics connection guide.
AgencyAnalytics reports CallTrackingMetrics call analytics, with Calls, Answered, Missed and Form Submission among the fields you can place. Form submissions are counted next to calls, so your client sees one lead total across both channels and you can show which one is doing the work. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Start from the call tracking report template or the call tracking dashboard template, then add CallTrackingMetrics as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.
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Everything your agency needs

Automated Reports

White Label Dashboard

Client & Staff Access

Connect Your Data


