IntegrationsCallTrackingMetrics

CallTrackingMetrics Reporting Integration

Use the automated CallTrackingMetrics reporting integration to analyze call sources, contact details, and share key call tracking metrics with your clients.

A screenshot of the Call Tracking Metrics integration on AgencyAnalytics

Bring CallTrackingMetrics data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Answered vs Missed

Show clients the total number of missed and answered calls

Contact Details

View name, phone number, location and time of each phone lead

Source Attribution

Analyze the source for each call and pinpoint your top performing channels

Focus on ROI

Show clients the value you deliver with detailed call tracking reports

One Unified Call Tracking Dashboard

Manage All Your Client Accounts

View all CallTrackingMetrics data and accounts in one place. No more switching between multiple client accounts to find the information you need. You can even provide each client with their own login to a live call tracking dashboard!

Explore the Call Tracking Dashboard

Example of voice recording playback in AgencyAnalytics

Explore the Call Tracking Dashboard

Metrics Explorer

Explore All Available CallTrackingMetrics Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Answered
Calls
Date
Missed
New

An example of top marketing channels in AgencyAnalytics

A list of contact information data in AgencyAnalytics

A screenshot of Answered vs Missed call metrics in AgencyAnalytics

View New Phone Leads by Source

Identify Top Marketing Channels

Analyze the total number of phone leads from each source for deeper insights into which channels are the most effective at driving results. Leverage these insights to continue improving the performance of your campaigns.

Name, Phone Number and Call Recordings

Browse Contact Information

Clients are finally able to find the information that matters most in one place. View real-time updates and recent calls directly in the CallTrackingMetrics dashboard. View name, phone number, time and location for each new lead. Even access call recordings for further analysis.

Identify Missed Opportunities

Missed vs Answered Calls

A missed call is a lost opportunity. Analyze the time-of-day or day-of-week in order to optimize a client's pickup rate. Use this information to help your clients avoid losing out on these valuable leads.

Hayley Peters, Co-Owner

OhMyDigital

AgencyAnalyticshassavedushourseverymonthinreportingtime.Nowwecanprovidefarmorethoroughreportingforourclients,andit’sfasterandeasiertopulltogether.Italsogivesouragencyamuchmoreprofessionaltouch.

Say goodbye to spreadsheets, screenshots, and manual client reporting. Create beautiful call tracking reports to show clients new phone leads. Set each report to automatically send on a daily, weekly or monthly basis so clients are always up-to-speed.

Automate Your Reporting

A collection of report scheduling tools in AgencyAnalytics

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Turn complex metrics into visual dashboards your clients can actually follow. Skip the spreadsheets and clunky BI reports—just insights that spark smarter conversations and better decisions.

When the story is clear, your agency's value is undeniable.

Visualize Client Success

Examples of data visualization widgets inside AgencyAnalytics client reporting software

Dan Delmain, Agency Founder

:Delmain

Betweeneaseofuse,userinterface,configuration,andcustomersupport,AgencyAnalyticsistheindustrygoldstandardinreportingsoftware.We’llbecustomersforlife!

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FAQs About CallTrackingMetrics Reporting for Marketing Agencies

Lead attribution should be clear—not buried in platform logs. This set of FAQs shows how agencies surface call insights, brand reports, automate delivery, and scale performance across clients.

Focus on call performance and attribution metrics: total calls, answered vs. missed calls, and new phone leads. Monitoring call duration and caller details—like name, phone, time, and recordings—helps teams prove quality lead delivery. Attribution by marketing source reveals the channels driving calls and helps close attribution loops.

Creating a custom CallTrackingMetrics report is easy with AgencyAnalytics. Start with a call-tracking dashboard template or create one using drag-and-drop widgets. Include visuals for call volume, answer/miss ratios, source breakdowns, and recordings. Use AI reporting tools to flag call patterns or generate summaries.

Yes. AgencyAnalytics automates CallTrackingMetrics reporting through scheduled delivery—eliminating manual exports or repetitive setup. Agencies reclaim time, stay focused on client strategy, and deliver consistent call performance insights to clients without extra effort.

Agencies apply custom branding—logos, colors, and layouts—to dashboards and scheduled reports. Whether clients log in to view data or receive reports via email, everything reflects your branding. Use white label client reporting to ensure a polished, seamless presentation of call performance.

Rather than manually toggling between client accounts, agencies set up individual dashboards per client and layer in roll‑up views to monitor overall call performance across the entire agency. Add client portals to give clients secure access—preserving transparency and freeing teams to focus on more high-impact marketing work.

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