Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here

CTM Reporting Integration

Use the automated CTM (previously CallTrackingMetrics) reporting integration to analyze call sources, contact details, and share key call tracking metrics with your clients.
A screenshot of the Call Tracking Metrics integration on AgencyAnalytics

Bring CTM data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Answered vs Missed

Show clients the total number of missed and answered calls

Contact Details

View name, phone number, location and time of each phone lead

Source Attribution

Analyze the source for each call and pinpoint your top performing channels

Focus on ROI

Show clients the value you deliver with detailed call tracking reports

One Unified Call Tracking Dashboard

Manage All Your Client Accounts

View all CTM data and accounts in one place. No more switching between multiple client accounts to find the information you need. You can even provide each client with their own login to a live call tracking dashboard!

Example of voice recording playback in AgencyAnalytics
Metrics Explorer

Explore All Available CallTrackingMetrics Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Answered
    • Calls
    • Date
    • Form Submission
    • Missed
    • New
    An example of top marketing channels in AgencyAnalytics

    View New Phone Leads by Source

    Identify Top Marketing Channels

    Analyze the total number of phone leads from each source for deeper insights into which channels are the most effective at driving results. Leverage these insights to continue improving the performance of your campaigns.

    A list of contact information data in AgencyAnalytics

    Name, Phone Number and Call Recordings

    Browse Contact Information

    Clients are finally able to find the information that matters most in one place. View real-time updates and recent calls directly in the CTM dashboard. View name, phone number, time and location for each new lead. Even access call recordings for further analysis.

    A screenshot of Answered vs Missed call metrics in AgencyAnalytics

    Identify Missed Opportunities

    Missed vs Answered Calls

    A missed call is a lost opportunity. Analyze the time-of-day or day-of-week in order to optimize a client's pickup rate. Use this information to help your clients avoid losing out on these valuable leads.

    Say goodbye to spreadsheets, screenshots, and manual client reporting. Create beautiful call tracking reports to show clients new phone leads. Set each report to automatically send on a daily, weekly or monthly basis so clients are always up-to-speed.

    Bring CTM into a single dashboard alongside ad performance, analytics, and other marketing data. With 85+ integrations, show how every call fits into the bigger marketing picture.

    One platform. Complete visibility. Seamless strategy.

    Impress clients with a white labeled call tracking dashboard prominently featuring your logo and branding. Even host the dashboard on your own domain (i.e. reports.yourdomain.com) for a fully white labeled experience.

    A collection of report scheduling tools in AgencyAnalytics

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Turn complex metrics into visual dashboards your clients can actually follow. Skip the spreadsheets and clunky BI reports—just insights that spark smarter conversations and better decisions.

    When the story is clear, your agency's value is undeniable.

    Skip the manual data deep-dives. AI-powered summaries highlight lead quality, conversation trends, and volume shifts—so you can focus on what moves the needle.

    Less time scanning logs. More time delivering strategy.

    Strengthen relationships and simplify collaboration with a secure, branded portal. Give clients access to CTM data, marketing campaign updates, and shared tasks—all in one place.

    It’s not just a dashboard. It’s your agency’s control center.

    Examples of marketing data visualization widgets inside the AgencyAnalytics client reporting software

    FAQs About CTM Reporting for Marketing Agencies

    Lead attribution should be clear—not buried in platform logs. This set of FAQs shows how agencies surface call insights, brand reports, automate delivery, and scale performance across clients.

    • Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.

    • AgencyAnalytics connects to CallTrackingMetrics with an API access key and secret key. Full steps are in the CallTrackingMetrics connection guide.

    • AgencyAnalytics reports CallTrackingMetrics call analytics, with Calls, Answered, Missed and Form Submission among the fields you can place. Form submissions are counted next to calls, so your client sees one lead total across both channels and you can show which one is doing the work. The metrics explorer on this page lists more of them.

    • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

    • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

    • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

    • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

    • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

    • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

    • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.

    • Start from the call tracking report template or the call tracking dashboard template, then add CallTrackingMetrics as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.