Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here

WhatConverts Reporting

Build professional WhatConverts client reports and dashboards in minutes. Track and analyze key WhatConverts metrics to boost conversions, and build beautiful WhatConverts reports to impress your clients. Get full credit for every lead you generate.
A screenshot of the WhatConverts integration on AgencyAnalytics

Bring WhatConverts data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

Lead Tracking

Source attribution for both calls and web form submissions

Listen to Calls

Call recordings allow you to quantify the quality of your client's leads

Exhaustive Analytics

Decisive and meaningful metrics for all leads

Boost Conversions

Visualize crucial data trends to make it easy to optimize for conversions

Report on Revenue Metrics

Analyze your Client's ROI

Different lead sources convert at different rates. But leads that convert over the phone aren't captured by most analytics packages.

Determine the exact value of each lead and traffic source with WhatConverts' sales and quote value metrics and then showcase your success in a professional marketing report.

Advanced Microsoft Ads insights for Higher Returns
Metrics Explorer

Explore All Available WhatConverts Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Appointment
    • Chat
    • Date
    • Email
    • Event
    • Field Status
    • Leads
    • Not Quotable
    • Not Set Quotable
    • Other
    • Pending Quotable
    • Phone Call
    • Quotable
    • Quote Value
    • Repeat
    • Sales Value
    • Text Message
    • Transaction
    • Unique
    • Web Form
    whatconverts integrations dashboard

    More Than Just Call Tracking

    Analyze both Phone Calls and Form Submissions

    Simple call tracking doesn't always tell the whole story. Present clients with a holistic analysis of all leads, from all channels. Track and monitor phone calls and web form submissions, with granular attribution for both online and offline sources.

    whatconverts integrations

    Correlate transactions to marketing campaigns

    Monitor Transactions Over Time

    Monitor transactions over time to identify the exact number of leads that converted into sales. Analyze conversion trends to further optimize campaign expenditure and phone staffing.

    whatconverts integrations widgets

    Adwords, Facebook Ads, Referrals, Print Ads & More

    Track Lead Sources

    Attribute the lead source for each specific phone call or web form submission. Determine whether a given lead came from PPC, organic search, and even print ad referrals and show customers exactly which marketing campaigns are driving ROI.

    Showcase your agency’s value with fully branded WhatConverts dashboards and reports that spotlight lead sources, call tracking, and conversion data. Deliver insights clients trust—wrapped in your logo, custom domain, and polished design.

    Stand out with strategy. Stay top of mind with your brand.

    Bring WhatConverts lead data into one streamlined platform alongside campaign performance, call tracking, and CRM insights. With 85+ integrations, AgencyAnalytics centralizes reporting in one powerful dashboard.

    One login. One source of truth. Complete visibility.

    Transform fragmented performance data into clean, visual dashboards your clients can actually understand. From lead attribution to campaign trends, deliver insights—no spreadsheets or BI tools required.

    Clear, confident reporting that your clients can act on.

    An example of how to white label marketing agency dashboards and client reports

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Give clients a dedicated space to track WhatConverts performance—form fills, calls, lead sources, and more. Centralize reporting, communication, and updates in one secure, branded portal built for transparency.

    Your clients stay informed. Your agency stays front and center.

    No more digging through lead tracking reports. AI summaries instantly surface key insights—like top-performing channels, lead quality trends, and call volume shifts.

    Eliminate the guesswork and give clients answers that position you as the expert.

    Automated WhatConverts reporting cuts out manual work—saving your team hours to focus on optimizing lead flow, refining campaigns, and scaling growth. Deliver polished, branded dashboards with zero effort.

    Let reporting run in the background while you lead the strategy.


    An example of a marketing agency client portal

    FAQs About WhatConverts Reporting for Marketing Agencies

    Lead capture is more than just volume—it’s about source, value, and quality. These FAQs help agencies spotlight conversions, prove ROI, automate delivery, brand insight delivery, and scale reporting across all lead sources.

    • Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.

    • AgencyAnalytics connects to WhatConverts with an API token and secret. Full steps are in the WhatConverts connection guide.

    • AgencyAnalytics reports WhatConverts call analytics, with Leads, Phone Call, Web Form and Quote Value among the fields you can place. Leads are marked quotable or not, so your client sees which ones are worth following up. The metrics explorer on this page lists more of them.

    • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

    • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

    • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

    • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

    • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

    • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

    • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.

    • Start from the call tracking report template or the call tracking dashboard template, then add WhatConverts as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.