Kim Walker,
Co-Owner at Shop Marketing Pros

How Shop Marketing Pros uses AgencyAnalytics to create customized reporting solutions, maximize billable hours, and fortify its overall operations.
Active Clients
Hours Saved Each Month
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Kim Walker Shop Marketing Pros
AgencyAnalytics helps us save time and gives us what we need to present polished, professional reports to our clients. We use those extra billable hours to maintain our company values of integrity, dedication, and expansion.
Kim Walker, Shop Marketing Pros

The Client

First established in 2011 by Brian and Kim Walker, Shop Marketing Pros was built on a foundation of hands-on experience in the automotive industry. Before launching their marketing agency, Brian and Kim ran a North Carolina-based automotive shop for 12 years, learning the business ropes and sharpening their marketing skills in the process.

After an unforeseen business closure, they made a pivotal decision to move back to Louisiana and start 5 Stones Media–a marketing agency that initially provided website services to a wide range of clients. As their business took off, one thing became exceedingly clear: their passion for serving the automotive industry. 

To hone in on this niche-specific interest and get back to their roots, they created a separate agency division–now known as Shop Marketing Pros–to provide “Marketing for the auto shop professional.” 

Since then, they’ve used their accumulated experience to build a current agency roster of 75+ automotive clients and a solid team of 23 experts. This full-service agency provides tailor-made solutions, including social media marketing, video strategies, search engine marketing services, and website design.

We serve top-tier marketing to top-tier automotive repair shops. Our success is attributed to having a solid team, robust processes, a well-engrained company culture, and serious clients that want results.
Kim Walker, Shop Marketing Pros

LocationHammond, Louisiana

The Challenge

Shop Marketing Pros’ budding success was promising, but it also came with a higher probability of inefficiencies if the right measures weren’t put in place.

To streamline operations and ensure sustainable growth, Shop Marketing Pros began rolling out the Entrepreneurial Operating System (EOS)–an industrial framework focused on streamlining six key components (vision, people, data, issues, processes, and traction).

This exercise resulted in an in-depth analysis of its existing agency processes, which included client reporting. Once Shop Marketing Pros did a deep dive and realized it was spending up to 270 monthly billable hours on reporting, the agency knew a comprehensive, time-efficient solution was necessary.

To top it off, its manual-intensive approach didn’t seamlessly consolidate data across marketing platforms, which was a much-needed capability for the agency’s growing clientele and reporting demands.

Before using AgencyAnalytics, our reporting was fragmented with various Google Sheets and reports from different programs. We had to utilize multiple plug-ins and integrations to gather data, and even then, we could not truly get an accurate picture of performance.
Kim Walker, Shop Marketing Pros

The Solution

Shop Marketing Pros’ Customer Success Manager, Danni Marks, began an extensive search for a Google Data Studio alternative (which was their go-to reporting platform at one point). 

She soon discovered AgencyAnalytics, which made it much easier to maintain data transparency, seamlessly integrate with various marketing platforms, and create professional reports that clients could easily understand. 

Today, Shop Marketing Pros uses AgencyAnalytics to complement its personalized marketing approach by including report findings in agency-client meetings and providing further context on the results.

Our Customer Success Manager reviews the reports we create on AgencyAnalytics and explains the findings in 1:1 meetings. From there, she listens to clients rave about their results and addresses any concerns. This has become our rinse-and-repeat, systematic reporting strategy and helps us maintain a personalized approach.
Kim Walker, Shop Marketing Pros

The Result

Since using AgencyAnalytics, Shop Marketing Pros has saved almost 200 billable hours each month, which allows the agency to allocate more resources towards growth and building stronger agency-client relationships. 

The team is now able to produce custom reporting that complements their personalized business approach, resulting in happier and more informed clients. 

Shop Marketing Pros attributes its business success to “leadership, over communication, infusing our core values into day-to-day operations, and an intentional focus on our people.” The agency’s emphasis on solid processes, such as streamlining client reporting, has also amplified its effectiveness and fortified overall operations.

Our only regret about switching to AgencyAnalytics is not doing it sooner. Automated reporting has saved us an incredible amount of time and made us look polished. We love the layout and professional finish–it makes it easy for our clients to read and understand their results.
Kim Walker, Shop Marketing Pros

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