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FeaturesWhite Label

White label reports & dashboards

Build your professional image with custom-branded reports and dashboards. Deliver impressive, fully white-labeled insights that keep clients informed while showcasing your agency’s expertise.
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Reinforce your agency’s brand with every white label report or dashboard

Your agency’s value shouldn’t be hidden behind someone else’s logo. With fully white-labeled reports and dashboards, every client interaction reinforces your brand, builds trust, and positions your agency as the expert driving results.

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Logos

Provide reports under your own brand by uploading a custom logo platform-wide, or for each dashboard and report

Agency Brand Colors

Match your exact agency branding, including brand colors, using a hex color selector

Custom URL

Host client dashboards on a custom domain and your own branded web app to increase professionalism

Mobile Friendly

Give your clients access to the AgencyAnalytics mobile app featuring your branding

White Label Reporting Software For Agencies

Ultimate Brand Command at Your Fingertips

Take full control of how your agency shows up for clients. Customize your client dashboards and automated reports to create brand consistency with a full suite of white label features. From the report cover page to individual data widgets, adding your logo, custom color palette, and domain to white label reports doesn’t just look polished—it signals consistency, professionalism, and attention to detail with every client interaction.

A complete set of white label capabilities makes it easy for your agency to stay front and center, always.

An example of how to add your marketing agency's branding to customizable marketing reporting software
Platform-Wide Logo Placement

Display Your Agency’s Logo With Confidence

Your logo is more than a graphic—it’s a symbol of your agency’s credibility. With white label reporting, your branding is front and center across dashboards, reports, and even browser tab fav icons. It’s a simple, powerful way to remind clients that everything they see comes from your team.

Consistency builds recognition. Recognition builds trust.

White label settings
MAKE THE PLATFORM YOUR OWN

Match Your Exact Brand Colors

Use the customizable white label reporting solution to go beyond the logo and bring your brand to life with precise color customization. Whether you apply your exact hex codes or choose from curated templates, every dashboard and report reflects your agency’s unique visual identity.

Consistent color isn’t just aesthetic—it signals polish, professionalism, and total brand alignment.

Custom logo and color scheme
MAKE EVERY REPORT MATCH YOUR AGENCY’S BRAND

Bring Your Agency’s Brand to Life

On-brand reporting isn’t optional—it’s how agencies show value at a glance. With enhanced design tools, you now have full control over fonts, colors—including widget-level colors—and background images.

Save your designs as themes to quickly apply them to future reports and dashboards. Choose from a curated set of pre-built themes or create your own from scratch. It's the fastest way to create a consistent, on-brand experience for every report.

Examples of the client report styling theme options available with AgencyAnalytics
CHOOSE FROM SEPARATE LOGOS AND COLOR SCHEMES

Create Multiple White Label Profiles

Built for agencies managing multiple brands, divisions, or high-touch clients, this advanced feature gives you full control over how each profile looks and feels. Assign unique logos and color schemes to each client—while managing all your data from a single platform. Choose between the agency logo or your client’s branding to match each relationship.

Available on select plans, it’s the ideal solution for growing agencies that need their reporting platform to scale with their brand strategy.

Create multiple white label profiles
CHOOSE YOUR CUSTOM EMAIL

Send Reports From Your Agency’s Email

Reinforce your brand with every report—right down to the “sent from” address on white label reports. With select plans, update your web host records to send automated reports directly from your agency’s email.

It’s a simple but powerful way to build trust and maintain a consistent, professional experience. Automated reporting meets branded professionalism.

Send marketing reports from your marketing agency's email domain
IMPRESS CLIENTS WITH A CUSTOM URL

Host Client Dashboards On Your Own Domain

Deliver a seamless, branded experience by hosting white label dashboards on your agency’s domain. Start quickly with a custom subdomain—or, on select plans, take full ownership with a branded domain built just for your clients.

From first click to final insight, your agency stays front and center.

Host white label marketing dashboards on your marketing agency's own domain
ACCESS CLIENT DATA ON THE GO

Offer Clients a Branded Mobile Interface

Give clients on-the-go access to their data with a fully branded mobile interface. Whether they’re reviewing performance or checking in on shared tasks, white labeling a responsive reporting tool keeps your agency top of mind—wherever the clients are.

It’s client access that looks professional and feels premium.

Google Analytics reporting dashboard example on a desktop and the mobile app interface

Put your brand front and center—every report, every dashboard, every time.

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Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics
Get Started With a 14-Day Free Trial

Your clients rely on a mix of platforms to drive results—your reporting should reflect that. Combine data from 80+ sources, including Google Analytics, Google Ads, SEO tools, and social platforms, into one streamlined view.

The white label reporting tool makes it easy for marketing agencies to centralize KPIs and give clients a complete, real-time snapshot of performance.

Browse Integrations
Example of Available Marketing Integrations

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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A white label solution is only as good as the data and insights it contains. Communicate your digital marketing success at a glance with the Goal and Budget Tracking widget. The visual progress bar shows exactly how your marketing efforts are trending against monthly or daily objectives.

Break down your goals into daily or monthly performance targets and show clients exactly how you’re helping them achieve their growth targets.

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An example of the AgencyAnalytics goal interface for automated client reporting

FAQs About White Label Reporting & Dashboard Tools

Looking to impress clients with custom-branded reports and dashboards? These FAQs explain what white label reporting is and how the white label platform helps marketing agencies deliver a seamless client experience.

White label reports are fully customizable reports that make it easy for agencies in the digital marketing industry to use their own branding—or their client’s branding—on all reports and client-facing dashboards. Instead of showing the software provider’s name, white label reporting enables you to deliver reports under your own brand or with a client company's branding, colors, and style.

A white label dashboard is a live, client-facing interface that uses your agency’s own branding and hosted on your own custom domain instead of a third-party platform. Unlike static reports, dashboards update automatically and allow clients to explore key metrics on their own—offering real-time visibility into performance without waiting for a scheduled report. With AgencyAnalytics, you set a custom dashboard domain, add your company’s logo, and present marketing data from multiple sources with complete creative control.

Yes. Select AgencyAnalytics plans provide the option to establish multiple white label provides that make it easy to brand reports with your either agency’s or each client’s logo—along with brand elements like color schemes, cover pages, and even email domain.

To generate reports, connect your data sources from the over 80 included integrations, select the relevant metrics, and customize the report design with your agency or your client’s brand. With AgencyAnalytics, account managers deliver a white label report in just a few clicks—complete with cover pages, data visualizations, and your set branding theme.

Create a white label dashboard by choosing your agency’s branding elements, adding a custom URL, and selecting the metrics your clients will see. Then, set permissions to allow clients to log into their custom dashboard 24/7, tailor widgets to highlight the most important performance metrics, and ensure a seamless user experience while maintaining full branding control.

The main benefits include client trust, time saved, and a strong brand identity. White label dashboard software allows you to automate reporting, reduce manual work, and deliver polished, client-ready data without needing other brands or tools in the mix.

White label dashboards improve retention by reinforcing your agency’s credibility and providing clients with consistent, branded updates. When clients see their own data presented under your agency’s branding—without confusing third-party reporting software logos—it strengthens trust. They get transparency, convenience, and a professional experience that feels seamless, which makes them more confident in your services and more likely to stick around long-term.

More features

Automated Reports

Client & Staff Management

Manage clients, teams, and tasks while keeping your agency’s operations aligned.
White Label Dashboard

Client Messaging

Share insights and answer client questions without ever leaving the reporting platform.
Client Staff Access

Custom Marketing Dashboards

Centralize metrics from over 80 data sources and visualize campaign performance.
Connect Your Data

SEO Tools

Automate SEO reporting to track rankings, monitor backlinks, and focus more on optimization.
AI-Powered

Digital Benchmarking

Benchmark performance against industry standards to guide strategy and improve client outcomes.
Goal & Budget Tracking

Client Portals

Strengthen client relationships and simplify reporting with customizable client portals.

See how 7,100+ marketing agencies help clients win

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