
Melody Sinclair-Brooks brings nearly a decade of experience in marketing in the tech industry. Specializing in B2B messaging for startups and SaaS, she crafts campaigns that cut through the noise, leveraging customer insights and multichannel strategies for tangible growth.
Articles by Melody Sinclair-Brooks
Client reporting is crucial to running a successful marketing agency. Here’s why it’s so important and how to create great custom client reports.
A well-honed client discovery session is your chance to learn everything you need to know about your prospects and land more clients that are the right fit for your agency. Read on to discover tips straight from our B2B SaaS sales playbook to apply directly to your agency.
You think you have the perfect client, but then things take a turn for the worse fast: an email from your client saying they will not be working with you again. How do you respond when a client fires you? We’ll show you how to best handle it and bounce back even stronger.
As your agency scales, it’s only natural to focus on bringing in more revenue year after year. But with growth comes increased expenses–making it a real challenge to keep your profitability on track.
Learn how to maximize efficiency and productivity at your agency by applying the 80/20 rule, aka the Pareto Principle. Find out how to work smarter, not harder, and get the most out of your resources.
You need an accessible way to track the effectiveness of all of the key initiatives in real-time without drowning in a sea of spreadsheets. That’s where an effective executive marketing dashboard can help.
If your agency focuses on helping local businesses, pinpointing local marketing metrics will help them understand what’s working and what to improve. We’ll show you how to create a local marketing report and an easy template that you can use.
Without marketing launch checklists, you risk creating incomplete strategies. We’ll outline marketing checklists every agency needs to launch new marketing channels and show you how to track all that data at scale.
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